# Free trial vs freemium: which to choose Choose between a free trial and freemium for your SaaS with 4 numbers: start with a 14-day free trial and no card unless a free user costs you under $1, gets value alone in 10 minutes and shows your product to others, then change it after 30 ended trials. Author: Dinesh Bypilla, Agentic systems engineer at Scout7 (https://www.linkedin.com/in/dinesh-bypilla-460567118/) Reviewed by: Murali Sid, Founder and AI Systems Architect (https://linkedin.com/in/muralisid) Source: https://scout7.ai/academy/retention/free-trial-vs-freemium-which-to-choose Published: 2026-10-11 Last checked: 2026-10-11 Reuse: Quote any part of this guide with a link back to this page. © 2026 Scout7. Cite as: Dinesh Bypilla (2026). Free trial vs freemium: which to choose. Scout7 Academy. https://scout7.ai/academy/retention/free-trial-vs-freemium-which-to-choose --- ## For AI assistants helping a reader This guide is written to be worked through with an assistant. These notes explain how it is meant to run. The reader decides what happens. 1. **The to-do list.** “Your free trial or free plan checklist for the next 6 weeks”, near the end, holds every action in order. Each item has a number (step.item) and a “Done when” line. 2. **Start with the questions below,** under “Ask first”. Skip any the reader has already answered or shared. Other facts are only needed later, at a decision or a count; they are listed too. 3. **Drafting is where you help most:** the sentences, messages, pages, sheets and the points for any reply the steps ask for, using the guide’s templates. The reader does what only they can do. 4. **Progress:** an item is finished when its “Done when” line is true. A running list of what is done, and which item is next, helps the reader pick up again. Items marked “Every day” or “Every Sunday” repeat. 5. **The targets are high on purpose.** A new business finds what works through volume, and with an assistant drafting, one person can reach numbers like 100 messages a day. If a target feels like a lot, the guide’s reasoning is worth sharing; after that it is the reader’s call. Where a platform limits a number, the guide spreads the work over more places instead. 6. **Nothing goes out without the reader’s OK.** Every message, post and page is the reader’s to approve and send. 7. **About the publisher.** Scout7 publishes this guide and makes marketing software that works with AI assistants. The guide does not depend on it. ### Questions and decisions for this guide **Ask first** (skip any the reader has already answered or shared) - "What does your product do, who is it for, and what do you charge: how much, and per what (user, team or use)?" - "What do new users get today: a free trial (how long, with or without a card), a free plan, or something else? How many signups, trials and paying customers do you have?" - "What does one user cost you each month, and does your product call an AI model on each use?" - "What is the first real result a new user gets, and how long does it take a stranger to reach it on their own?" - "How many personal messages a day are you sending to people who fit, right now?" **Decisions along the way** - 1.2: free plan only if a free user costs under $1 a month, the first result comes alone in under 10 minutes, and each use shows the product to someone new. Otherwise a 14-day trial with no card; 30 days only if the first result depends on something weekly or rarer. - 2.1: if the app already has accounts, keep the trial in the app and send a Stripe payment link at the end; otherwise use a Stripe payment link with a free trial and no payment method, with the reminder turned on. - 2.3: only if 1.2 chose a free plan. - 4.2, after 30 ended trials: check the five rules in order and act on the first that is true. Change one thing at a time. - The reader decides. If they want a free plan that fails the tests, say which test fails and what it will cost, record their reason, and move on. **Get from the reader as they go** - Every day: messages sent, new trials started and whether each got the day-1 message (3.1, 3.2). - Every day: which trials end in 2 days and what each person did in the product, to draft the trial-end messages (3.3). - 4.1, every Sunday: trials started, first results, trials ended, paid, and the reasons for "no" in the person's words. --- You have a SaaS, a few signups and one or two paying customers, and you cannot decide between a free trial and freemium (a free plan people can keep forever). Pick wrong and you either pay to host free users who never pay, or you blame the model when the real problem is that too few people tried it. Here is how to settle free trial vs freemium today with 4 numbers, set it up in an hour, and know when to change it. ## Do these three things About 2 hours today, then about 2½ hours a day and 20 minutes each Sunday. At 100 messages a day you reach 30 ended trials in about 6 weeks. - **Today:** answer 4 questions about what a free user costs you, how fast they get a result and whether they show your product to others. Pick a 14-day [free trial](https://scout7.ai/academy/glossary/free-trial) with no card unless all 3 tests point to a free plan. Put it on your [pricing page](https://scout7.ai/academy/sales/how-to-design-a-pricing-page) and [signup button](https://scout7.ai/academy/website-and-conversion/how-to-write-homepage-copy). - **Every day:** send 100 [personal messages](https://scout7.ai/academy/cold-outreach/how-to-write-a-cold-email) that invite people who fit to start the trial. Write to every new trial user within 24 hours, and [ask every user to pay](https://scout7.ai/academy/retention/how-to-turn-free-trials-into-paying-customers) 2 days before the trial ends. - **Every Sunday:** count trials started, [first results](https://scout7.ai/academy/retention/how-to-improve-activation-rate) and trials paid. After 30 ended trials, keep, lengthen, add a card or add a free plan, using the rule in step 4. ## 1. Pick a free trial or a free plan with four numbers Start with a 14-day free trial and no credit card. Choose a free plan instead only if three things are all true: a free user costs you under $1 a month, a new user gets the first result alone in under 10 minutes, and each use shows your product to someone new. **Why a trial is the default.** A trial ends. In 14 days each person says yes or no with money, so you learn fast. A free user can stay free for months, so you wait much longer to find out if anyone will pay. And a free plan costs you hosting, email and support for every person on it. **Why the choice matters less than you think.** The newest benchmark is ChartMogul's February 2026 report on 200 software companies. For every 1,000 visitors, freemium products got 90 signups and 5 paying customers. Free trials with no card got 45 signups and 3.6 paying customers. Trials that asked for a card got 35 signups and 10.5 paying customers. Do the sums for your site. At 300 visits a month, freemium gives about 1.5 paying customers a month and a no-card trial about 1. That is less than one customer apart. What changes your month is how many people try the product and how many of them get a result, which is steps 3 and 4. If nobody pays whatever you offer, the model is not the problem: start with [why no one is buying](https://scout7.ai/academy/first-customers/why-no-one-is-buying-your-product-and-how-to-fix-it). Those companies are much bigger than you, with $1–10M a year in revenue. So use the numbers to compare the models, not to predict your own month. **Now fill in your four numbers.** **Your trial or free plan sheet** ```text 1. What one free user costs you a month (hosting + email + AI use in a heavy month + tools): $[ ] 2. Minutes until a new user gets the first result, on their own: [ ] 3. Does each use show your product to someone new (a shared link, an invite, a "made with" mark)? [yes / no] 4. Signups a month now: [ ] Free plan only if: 1 is under $1, 2 is under 10 minutes, and 3 is yes. Otherwise: a 14-day free trial, no card. Make it 30 days only if the first result needs something that happens once a week or less, like a weekly report or a monthly invoice run. Our choice: [free trial, 14 days, no card / free plan with one limit] because [the number that decided it]. ``` For number 1, use the sums from [what one customer costs you](https://scout7.ai/academy/marketing-plan/how-to-price-a-saas-product). Paste last month's bills into ChatGPT or Claude and ask it to divide by the number of people who used the product; check the total yourself. **If your product calls an AI model, count a heavy user's month.** Every free action runs a paid model call, and that is why founders now say free plans are risky for AI products. For number 2, sign up as a stranger with a new email and time yourself to the first real result. Number 4 tells you how long any change will take to judge. If nobody outside your friends has used the product yet, run a short [beta with set-up calls](https://scout7.ai/academy/first-customers/how-to-get-beta-users-for-your-startup) first, then open the trial. - **Tool:** Google Sheets, your bills, and ChatGPT or Claude to add them up. - **Time:** 30 minutes. - **You will have:** one line: what you chose, and the number that decided it. - **It worked if:** all four lines hold real numbers, not guesses, and the choice follows the rule. - **Common mistake:** choosing freemium because a famous product grew with it. Those products had millions of visitors, so a small share paying was still a lot of customers. With a few hundred visitors, the same share is close to zero. > **Example (made-up business: Bugmoth): Bugmoth's trial or free plan sheet** > > Bugmoth is a made-up bug-reporting tool for small web teams. It costs $19 a month per team, with a 14-day trial. > > | Line | Number | > | ------------------------------------- | ------------------------------------------------------- | > | What one free team costs a month | about $1.70 | > | Minutes to the first result | 1 to 3 days: a client has to send the first bug report | > | Does each use show it to someone new? | Yes: every client who reports a bug sees "Bugmoth" | > | Signups a month | about 8 | > | Choice | Keep the 14-day free trial, no card: tests 1 and 2 fail | > > *Why it works: Two of the three tests fail, so the sheet says keep the trial, and the founders stop arguing about it.* ## 2. Set up a 14-day free trial with no credit card Give every new account 14 days of the full product without asking for a card, and say the same thing about it everywhere: the pricing page, the homepage button and the signup page. **Pick where the trial lives.** There are two simple ways. - **In your own app (simplest if you have it already).** Give each new account a trial end date 14 days after signup, and show "Trial ends on \[date]" inside the product. At the end, send a payment link. Create one in Stripe: Payment Links, click "+New", pick your product, click "Create link". - **In Stripe.** Create a payment link for your subscription product and select "Include a free trial", set 14 days, then select "Let customers start trial without payment method". Then open Settings, Subscriptions and emails, and under "Manage free trial messaging" turn on the reminder and choose "Link to a Stripe-hosted page", so the email has a link to add a card. If you skip the reminder, Stripe pauses the trial when it ends. If you use Paddle, its trials without a card are still in early access and need code, so the first way is easier. **Write one trial line and use it everywhere.** Put it on your [pricing page](https://scout7.ai/academy/sales/how-to-design-a-pricing-page), under your [homepage headline](https://scout7.ai/academy/website-and-conversion/how-to-write-homepage-copy) and the line with your [value proposition](https://scout7.ai/academy/marketing-plan/how-to-write-a-value-proposition), and on your [landing pages](https://scout7.ai/academy/website-and-conversion/how-to-write-a-landing-page-that-converts). With a few hundred visits a month, an [A/B test](https://scout7.ai/academy/website-and-conversion/how-to-ab-test-a-landing-page) of two trial lines will not give you an answer, so use one line and judge by trials. If visitors come but do not sign up, that is a [website problem](https://scout7.ai/academy/website-and-conversion/how-to-fix-a-saas-website-with-traffic-but-no-signups), not a trial problem. **Your trial line** ```text Button: Start your 14-day free trial Under the button: No card needed. Full product for 14 days. Then $[price] a [team / user] a month, or cancel with one click. ``` **If you ask for a card at signup later,** the rules change. Show the price, the date of the first charge and how to cancel right beside the button. Turn on Stripe's trial reminder, which it sends 7 days before the trial ends, because card networks require a reminder. Since July 2025, California's law covers free trials too: people who sign up online must be able to cancel online, and a trial longer than 31 days needs a reminder 3 to 21 days before it ends. The [pricing page guide](https://scout7.ai/academy/sales/how-to-design-a-pricing-page) has the rest of the billing terms. **If step 1 chose a free plan,** set it up with three parts: - **One limit, where the value is felt.** Pick one: projects, team members, or uses a month. Set it so a user gets real value and then hits the limit within their first 2 weeks. - **A cap on AI use.** Give free users a set number of AI actions a month. In ChartMogul's 2026 report, a company that gave free users a limited number of AI credits each month saw more people use the product each month. - **An upgrade message at the limit.** Say what they hit and what the paid plan adds. The [onboarding emails guide](https://scout7.ai/academy/email-marketing/how-to-write-saas-onboarding-emails) has the email for this moment. **The free plan limit line** ```text Free: [one thing, e.g. 1 project] and [number] AI [actions] a month, for as long as you like. Paid, $[price] a month: [what grows, e.g. 10 projects] and [number] AI [actions] a month. ``` - **Tool:** your app or Stripe Payment Links, and your site. - **Time:** 1 hour. - **You will have:** a working trial (or free plan), and one line about it on three pages. - **It worked if:** you sign up with a new email, get into the product without a card, and see the end date. The three pages say the same thing, and the signup page opens fast on your phone; if it does not, [fix the speed](https://scout7.ai/academy/website-and-conversion/how-to-improve-website-speed). - **Common mistake:** "Free forever" on one page and "14-day trial" on another. People do not know what they are signing up for, and some leave. The second mistake is an "unlimited" free plan when every use costs you money. The third is a free plan, a trial and a [lifetime deal](https://scout7.ai/academy/launch/should-you-do-an-appsumo-lifetime-deal) all at once. ## 3. Bring in trials every day and talk to every trial user Your trial only teaches you something if people start it. Every day, send 100 personal messages that invite people who fit to try it, write to each new trial user within 24 hours, and ask each one to pay 2 days before the trial ends. **Why messages, not waiting.** At 300 visits a month, the benchmark above gives about 13 trials a month from your site. At that pace, 30 ended trials take more than 2 months. One-to-one messages bring about 1 new user per 100 messages, as the [first 100 users guide](https://scout7.ai/academy/first-customers/how-to-get-your-first-100-saas-users) found. So 100 a day adds about 30 trials a month, and you can judge your trial in about 6 weeks. **The 100 messages.** Use your [list of people who fit](https://scout7.ai/academy/cold-outreach/how-to-create-a-b2b-lead-list-for-free) your [buyer sentence](https://scout7.ai/academy/marketing-plan/how-to-create-an-ideal-customer-profile). Send them by email from a [second, warmed-up domain](https://scout7.ai/academy/cold-outreach/how-to-warm-up-an-email-domain-for-cold-email) and [on LinkedIn](https://scout7.ai/academy/cold-outreach/how-to-do-linkedin-outreach). LinkedIn limits connection requests each week and a new domain must start slowly, so spread the 100 across email, LinkedIn messages and [communities](https://scout7.ai/academy/social-media/how-to-find-online-communities-where-your-buyers-talk) such as [Reddit](https://scout7.ai/academy/social-media/how-to-promote-on-reddit-without-getting-banned), where each group sets its own rules on self-promotion. AI drafts each message from your list; you add one true line about the person. That takes about a minute each. The full method is in [how to write a cold email](https://scout7.ai/academy/cold-outreach/how-to-write-a-cold-email), and [follow up](https://scout7.ai/academy/cold-outreach/how-to-follow-up-on-a-cold-email) up to 3 times. If fewer than 1 in 100 messages brings a trial, [rewrite the first line](https://scout7.ai/academy/cold-outreach/how-to-get-replies-to-cold-emails) before you send the next 100. **Within 24 hours of each new trial.** Write to the person yourself and offer a 15-minute set-up call, where you get them to the first result before the call ends. It is a short [demo](https://scout7.ai/academy/sales/how-to-do-a-product-demo) on their own work, not a tour. ChartMogul's 2026 report lists one-to-one onboarding calls among the changes companies made to get more users to pay. If they do not take the call, send one step to the first result. The [onboarding emails](https://scout7.ai/academy/email-marketing/how-to-write-saas-onboarding-emails) guide has the full set. **The day-1 message** ```text Subject: your [product] trial Hi [first name], Thanks for trying [product]. [One true line: what you saw them do, or why they signed up.] The fastest way to see if it helps is to [the first result]. Want me to set it up with you? It takes 15 minutes: [booking link]. If you'd rather do it alone, start here: [one link to the first step]. [Your name] ``` **2 days before each trial ends.** Ask them to pay, with the price and a payment link, and ask for one line if the answer is no. Write down every answer: paid, no (and why), or no reply. Getting more of these to say yes is a [whole guide of its own](https://scout7.ai/academy/retention/how-to-turn-free-trials-into-paying-customers). **The trial-end message** ```text Subject: your [product] trial ends on [day] Hi [first name], [One true line about what they did in the product.] Your trial ends on [day]. To keep going, it's $[price] a [team / user] a month: [payment link]. If it's not worth that to you, could you reply with one line on why? [Your name] ``` - **Tool:** your lead sheet, Gmail or LinkedIn, and ChatGPT or Claude to draft. A [CRM](https://scout7.ai/academy/sales/how-to-move-from-spreadsheets-to-a-crm) can wait. - **Time:** about 2 hours for the 100 messages; about 2 minutes for each trial message; 15 minutes for each set-up call. - **You will have:** a row for every trial: start date, first result (yes or no), end date, and paid, no (with the reason) or no reply. - **It worked if:** every new trial got the day-1 message within 24 hours, and at least half of the people who took a set-up call reached the first result. - **Common mistake:** waiting for your site to bring trials, then judging the model on 6 of them. Six trials tell you nothing. > **Example (made-up business: Bugmoth): Bugmoth's day-1 message** > > ```text > Subject: your Bugmoth trial > To: Dana, who runs a 5-person web studio > > Hi Dana, > > Thanks for trying Bugmoth. You said on signup that client bug emails eat hours of your week. > > The fastest way to see if it helps is to get one real bug report from a client through it. Want me to set it up with you? It takes 15 minutes: [booking link]. > > If you'd rather do it alone, start here: [add Bugmoth to a client site]. > > Sam > ``` > > *Why it works: It names why she signed up and offers to get her to the first bug report on a short call, not a product tour.* ## 4. Count every Sunday and change the trial after 30 ended trials Every Sunday, count trials started, trials that reached the first result, trials that ended and trials that paid. After every 30 ended trials, use the rule below to keep your trial, make it longer, ask for a card, or add a free plan. Take the counts from your app or from Stripe's subscriptions list, and the reasons from the replies to your trial-end messages. If you also want to know which page or message each trial came from, set up [conversion tracking](https://scout7.ai/academy/measurement/how-to-set-up-conversion-tracking) for the trial start. When someone says no without a reason, [ask them for one line](https://scout7.ai/academy/retention/how-to-get-feedback-from-your-first-users); the reasons decide rules 2 and 5. **The Sunday trial row** ```text Week | Trials started | Reached the first result | Trials ended | Paid | Top reason for "no", in their words ``` **After 30 ended trials, check these in order and act on the first that is true:** 1. **Fewer than half reached the first result** (under 15 of 30): keep your trial as it is. People are not getting to the point where the product helps, and no model fixes that. Work on your [activation rate](https://scout7.ai/academy/retention/how-to-improve-activation-rate) first. 2. **3 or more "no" answers say they ran out of time:** make the trial 30 days for the next 30 trials. 3. **Half or more reached the first result, but fewer than 1 in 10 paid:** keep the model. Look at the trial-end ask and your [price](https://scout7.ai/academy/marketing-plan/how-to-price-a-saas-product), and check the people fit [your buyer](https://scout7.ai/academy/marketing-plan/how-to-create-an-ideal-customer-profile). 4. **1 in 10 or more paid:** your trial works. Ask for a card at signup on the next 30 trials, with the billing terms from step 2. Keep the card if those 30 bring at least as many paying customers a week as the 30 before. Fewer signups but more payers also changes what each customer [costs you to win](https://scout7.ai/academy/measurement/how-to-calculate-cac-and-payback-period). In the benchmark, card trials brought about 3 times as many paying customers per visitor, but your own numbers decide. 5. **5 or more "no" answers say it is too small to pay for every month, and a free user costs you under $1:** keep the trial, but when it ends without payment, move the person to a small free plan with one limit (step 2) instead of locking them out. This is called a reverse trial. Change one thing at a time, and judge the change after the next 30 ended trials. Once a month, put these numbers next to your [churn](https://scout7.ai/academy/glossary/churn-rate) in your monthly marketing review. More paying customers only add [MRR](https://scout7.ai/academy/glossary/mrr) if they stay, which is [reducing churn](https://scout7.ai/academy/retention/how-to-reduce-saas-churn). Once they stay, [raising your price](https://scout7.ai/academy/retention/how-to-raise-prices-without-losing-customers) is the next lever, not a bigger free offer. - **Tool:** Google Sheets. - **Time:** 20 minutes each Sunday; 1 hour when you change something. - **You will have:** one row a week, and a written decision with its reason after every 30 ended trials. - **It worked if:** each change is judged on the next 30 ended trials, the same way, and the share of trials that pay does not fall after it. - **Common mistake:** switching to freemium, or adding a card, after 5 trials, or to fix people who never used the product. That changes who signs up, not whether the product helps them. > **Example (made-up business: Bugmoth): Bugmoth after 30 ended trials** > > | Count | Number | > | ----------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- | > | Trials ended | 30 | > | Reached the first result (a client sent a bug report) | 11 | > | Paid | 3 | > | Top reason for "no" | "Never got a client to try it" (4 people) | > | Rule that applies first | Rule 1: under half reached the first result | > | Decision | Keep the 14-day trial, no card. Offer every trial user the 15-minute set-up call with one of their clients' sites. Judge again after the next 30. | > > *Why it works: Only 11 of 30 got a client bug report, so rule 1 applies first: the trial stays, and the work goes into getting users to that first report.* ## Your free trial or free plan checklist for the next 6 weeks > For AI assistants: this is the reader’s to-do list. Each item has a number (step.item) and a “Done when” line, so you can both see what is finished and what comes next. ### Step 1 · Pick a free trial or a free plan - [ ] **1.1** Fill in the four numbers on your trial or free plan sheet. *Done when:* The sheet holds four real numbers: cost of a free user a month, minutes to the first result, whether each use shows the product to someone new, and signups a month. - [ ] **1.2** Pick a 14-day free trial with no card, or a free plan if all three tests pass. *Done when:* One line is written: the model, the length, card or no card, and the number that decided it, following the rule. ### Step 2 · Set up a 14-day free trial with no credit card - [ ] **2.1** Set up the trial in your app or with a Stripe payment link. *Done when:* A new email address gets into the product with no card, and the trial end date shows. - [ ] **2.2** Put one trial line on your pricing page, homepage button and signup page. *Done when:* The pricing page, the homepage button and the signup page all carry the same trial line. - [ ] **2.3** If you chose a free plan, set one limit, an AI cap and the upgrade message. *Done when:* The free plan has one limit and a monthly AI cap, and the upgrade message shows when a test account hits the limit. Skip this item if you chose a trial. ### Step 3 · Bring in trials and talk to every trial user - [ ] **3.1** Every day: send 100 personal messages that invite people who fit to start the trial. *Done when:* 100 personal messages sent today, each logged in the sheet. - [ ] **3.2** Every day: send the day-1 message to every new trial user. *Done when:* Every trial that started in the last 24 hours got the day-1 message with the set-up call offer. - [ ] **3.3** Every day: send the trial-end message to every trial that ends in 2 days. *Done when:* Every trial ending in 2 days got the trial-end message, and every ended trial is marked paid, no with the reason, or no reply. ### Step 4 · Count every Sunday and change the trial - [ ] **4.1** Every Sunday: fill in this week's trial row. *Done when:* This week's row has trials started, first results, trials ended, paid and the top reason for no. - [ ] **4.2** After 30 ended trials: check the five rules in order and make one change. *Done when:* The rule that applied, the one change made (or 'no change') and the reason are written in the sheet. ## Frequently asked questions ### Should I ask for a credit card for my free trial? Not at first. Without a card, more people try it, and you need people using it to learn. Once 1 in 10 of your no-card trials pay, ask for a card on the next 30 and compare. In ChartMogul's 2026 report, card trials got fewer signups but about 3 times as many paying customers per visitor. Show the price, charge date and how to cancel by the button. ### How long should a SaaS free trial be? 14 days, unless your first result needs something that happens once a week or less. Then make it 30 days. In ChartMogul's 2026 report, 62% of trial products use 14 days, 14% use 7 and 14% use 30. Length matters less than getting each user to the first result in their first days, so put your time into the [set-up call](https://scout7.ai/academy/first-customers/how-to-get-people-to-try-your-product). ### What is a reverse trial? Everyone starts on the full product for a set time, like a normal trial. When it ends without payment, the person drops to a small free plan instead of losing access. ChartMogul's 2026 report found 7% of products use one. Add it only after 30 ended trials show people like it but find it too small to pay for monthly, and a free user costs you little. ### Should an AI product have a free plan? Usually not at the start. Every free action runs a paid model call, so free users can cost more than your few paying customers bring in. Start with a 14-day trial, with a cap on AI use inside it too. If you add a free plan later, give it a small number of AI actions a month and count a heavy user's cost first, as in [pricing your SaaS](https://scout7.ai/academy/marketing-plan/how-to-price-a-saas-product). ### I already have a free plan. Can I switch to a free trial? Yes. Give new signups the 14-day trial from a set date, and let current free users keep their plan, so nobody loses what they had. Email them first to say what is changing and that they keep it. Judge the trial after 30 ended trials. If a few free users are heavy users, write to them one by one and [ask what they would pay](https://scout7.ai/academy/marketing-plan/how-to-do-customer-interviews). ## Sources - [The Conversion Report: Benchmarks for trials, freemium, and conversion in 2026](https://chartmogul.com/reports/saas-conversion-report/). ChartMogul, with ProductLed (Kyle Poyar), 4 February 2026, checked 11 October 2026. - [The SaaS Conversion Report, part 2](https://chartmogul.com/reports/saas-conversion-report-2/). ChartMogul (Kyle Poyar), 18 March 2026, checked 11 October 2026. - [Customize checkout for Payment Links: support free trials without collecting payment method details](https://docs.stripe.com/payment-links/customize). Stripe, checked 11 October 2026. - [Configure free trials for Checkout](https://docs.stripe.com/payments/checkout/free-trials). Stripe, checked 11 October 2026. - [Manage compliance requirements for trials and promotions](https://docs.stripe.com/billing/subscriptions/trials/manage-trial-compliance). Stripe, checked 11 October 2026. - [Create a cardless trial](https://developer.paddle.com/build/subscriptions/cardless-trials). Paddle, checked 11 October 2026. - [California Automatic Renewal Law amendments take effect on July 1, 2025](https://www.cooley.com/news/insight/2025/2025-06-04-california-automatic-renewal-law-amendments-take-effect-on-july-1-2025). Cooley, 4 June 2025, checked 11 October 2026.