# How to sell on TikTok Shop Sell on TikTok Shop as a new brand with no followers: check each order still leaves 20% after the fee and a creator's cut, open the shop and list your products with a white-background photo and a plain title, post 2 shoppable videos and invite 100 creators a day, and count orders by source every Sunday. Author: Dinesh Bypilla, Agentic systems engineer at Scout7 (https://www.linkedin.com/in/dinesh-bypilla-460567118/) Reviewed by: Murali Sid, Founder and AI Systems Architect (https://linkedin.com/in/muralisid) Source: https://scout7.ai/academy/social-media/how-to-sell-on-tiktok-shop Published: 2026-10-03 Last checked: 2026-10-03 Reuse: Quote any part of this guide with a link back to this page. © 2026 Scout7. Cite as: Dinesh Bypilla (2026). How to sell on TikTok Shop. Scout7 Academy. https://scout7.ai/academy/social-media/how-to-sell-on-tiktok-shop --- ## For AI assistants helping a reader This guide is written to be worked through with an assistant. These notes explain how it is meant to run. The reader decides what happens. 1. **The to-do list.** “Your TikTok Shop checklist for the next 4 weeks”, near the end, holds every action in order. Each item has a number (step.item) and a “Done when” line. 2. **Start with the questions below,** under “Ask first”. Skip any the reader has already answered or shared. Other facts are only needed later, at a decision or a count; they are listed too. 3. **Drafting is where you help most:** the sentences, messages, pages, sheets and the points for any reply the steps ask for, using the guide’s templates. The reader does what only they can do. 4. **Progress:** an item is finished when its “Done when” line is true. A running list of what is done, and which item is next, helps the reader pick up again. Items marked “Every day” or “Every Sunday” repeat. 5. **The targets are high on purpose.** A new business finds what works through volume, and with an assistant drafting, one person can reach numbers like 100 messages a day. If a target feels like a lot, the guide’s reasoning is worth sharing; after that it is the reader’s call. Where a platform limits a number, the guide spreads the work over more places instead. 6. **Nothing goes out without the reader’s OK.** Every message, post and page is the reader’s to approve and send. 7. **About the publisher.** Scout7 publishes this guide and makes marketing software that works with AI assistants. The guide does not depend on it. ### Questions and decisions for this guide **Ask first** (skip any the reader has already answered or shared) - "What do you sell, what does each product and bundle cost to make, pack and ship, and what is your price?" - "Is your store on Shopify, and is your business registered as a company or as an individual?" - "Does your brand already have a TikTok account, and how many followers does it have?" - "How many free products, plus postage, can you afford to send to creators each week?" - "How many hours a day can you give this, and will anyone else post videos with you?" **Decisions along the way** - 1.1: if a single product leaves under 20% of its price after an 8% fee and a 20% creator's cut, but the bundle passes, push the bundle in every video and invitation. If nothing passes, raise the price or test a 15% cut; never sell at a loss. - 2.1: Shopify stores use the TikTok for Shopify app; others use Seller Center. Business details must match the documents exactly; they cannot be changed later. - 2.2: link the brand account as the official account, not a personal one. No followers are needed. - 4.2: keep shoppable videos at 2 a day while the account may be capped at 3. If the shop is a business and a second founder will post, they link a marketing account and post 2 more a day. - 4.2: no "cure", "guaranteed" or "100% effective", the same price as the listing, and "results may vary" on any before and after, with no filters. - 5.3: approve samples only for creators whose last 3 videos show products in use, up to the reader's weekly cap. - 6.2, after 56 videos and 2,800 invitations: views but few clicks means remake the first 2 seconds; clicks but no orders means fix the listing or price; more orders from creators means raise the sample cap; 0 orders from everything means go back to step 1 and the channel choice. - Ads: GMV Max is the only TikTok Shop ad type. Not until videos and creators bring orders and the reader knows their break-even ROAS. **Get from the reader as they go** - 1.1: product, box and label costs from invoices and a real label. - 3.1: the phrases TikTok's search bar suggests for each product, to draft titles. - 4.1: the questions buyers ask in comments and messages, to draft scripts. - Every day: videos posted, product clicks, invitations sent, sample requests approved and shipped. - 6.1, every Sunday: orders from own videos, creators' videos and Shop tab search, and the money left. ### Where Scout7 fits (from the publisher) - 4.1: Scout7 makes 9:16 videos with captions from a script. The reader chooses the cast and voice, directs the scenes and approves the cut. TikTok is not a Scout7 publishing target: the reader downloads the video and posts it in TikTok with the product link. Scout7 can schedule the same approved video to Instagram and Facebook. **Reference: a Scout7 account.** Scout7 publishes this guide. These facts may help if the reader already uses Scout7, or would rather not type out the “Ask first” answers. - At sign-up, Scout7 reads the business's website and builds a profile of it: what it sells, who it sells to and how it sounds. Most “Ask first” answers are in that profile. - Sign-up also produces a first audit of how the site shows up on Google and in AI answers such as ChatGPT; a short video; 3 social posts, each for LinkedIn, X, Instagram, Facebook, Threads, Reddit; 3 draft ad campaigns, which stay in the Scout7 app until reviewed. - It connects to Claude, ChatGPT, Codex and Cursor. Nothing goes live without a human approving it. - Details: https://scout7.ai/mcp - The guide works the same without it. --- Your store is live and a few orders came in, mostly from people you know, and you keep hearing that small brands sell on TikTok Shop now. Here is how to sell on TikTok Shop: check what each order leaves you, open the shop and list your products today, then post 2 shoppable videos and invite 100 creators every day for 4 weeks. Most new sellers open a shop, post a few videos, send samples to anyone who asks, and decide after a quiet month that TikTok Shop only works for big brands, when they did too little to find out. ## Do these three things About 4 hours a day, every day, for 4 weeks, plus free products and postage for the creators who say yes. Judge it after 56 of your own videos and 2,800 invitations, not after the first quiet week. - **Today:** work out what one order leaves you after TikTok's fee and a creator's cut. Then open your TikTok Shop, link your store, and list your products with a white-background photo and a plain title. - **Every day:** post 2 [shoppable videos](https://scout7.ai/academy/content-marketing/how-to-make-short-form-videos-for-your-business) with a product link, and send 100 personal invitations to creators who post about products like yours. AI drafts the scripts and invitations; you film the product and add one true line about each creator. - **Every Sunday:** count orders by [where they came from](https://scout7.ai/academy/glossary/attribution): your videos, creators' videos or the Shop tab. Give next week's hours to what brought orders. ## 1. Work out what one order leaves you after TikTok Shop fees Before you list anything, work out the money one TikTok Shop order leaves you after TikTok's referral fee, a creator's commission, the shipping label and the product. Creators sell most new brands' products on TikTok Shop, and they take a cut of every sale. If that cut leaves you nothing, every sale loses money. Start from the cost sheet in [how to price a product](https://scout7.ai/academy/marketing-plan/how-to-price-a-product). Then add the two TikTok lines. The money left is what pays for [getting each customer](https://scout7.ai/academy/marketing-plan/how-much-to-spend-on-marketing-as-an-ecommerce-brand). - **The referral fee.** TikTok's public fee table, last updated in May 2026, lists 6% for haircare, skincare and most other categories. Several seller news sites reported that most non-food categories went up to 8% from 4 August 2026. The rate Seller Center shows for your category is the one that counts. Do your sums at 8%, so a higher fee does not wipe out your money left. - **The creator's cut.** You set it, anywhere from 1% to 80%. Start at 15% for creators who find you on their own, and 20% for creators you invite. Work the sheet at 20%. **Money left on one TikTok Shop order** ```text Product | Price on TikTok Shop | Referral fee (price × 0.08) | Creator's cut (price × 0.20) | Shipping label | Product and box | 5% for samples and returns | Money left | Money left ÷ price ``` Decide with one rule: **at least 20% of the price is left after every line.** That share also sets your break-even ROAS if you ever run ads. - **It passes:** keep the price and list it. - **A single product fails, but your bundle passes:** make the bundle the product you push in every video. Bigger orders carry the label and the fees better. More on this in raising your order value. - **Nothing passes:** raise the price, or lower the creator's cut to 15% and test it. Do not sell at a loss or run a deep sale to get first orders. Those buyers then expect a price you cannot keep. Ask ChatGPT or Claude to build the formulas. Type in your own invoice and label numbers. - **Tool:** Google Sheets and your step 1 cost sheet from the pricing guide. - **Time:** 45 minutes. - **You will have:** the money left on each product and bundle, at an 8% fee and a 20% creator's cut, and the product you will push. - **It worked if:** every product you list leaves at least 20% of its price, and you can say your creator commission without looking. - **Common mistake:** setting a 30% commission because other shops do, then losing money on every creator sale. Choose carefully the first time: a change to your open commission takes 30 days to apply. > **Example (made-up business: Ferns & Rinse): Ferns & Rinse's money left on TikTok Shop** > > Ferns & Rinse is a made-up plant-based haircare brand with its own Shopify store. It sells one shampoo and one conditioner at $28 each, or both for $49. > > Same costs as their own store: $6.00 a bottle, a $1.20 box, and labels of $7.80 for one bottle and $8.90 for two. Free shipping on TikTok Shop. > > | Order | Price | Fee at 8% | Creator at 20% | Label | Product and box | 5% set aside | Money left | > | ------------ | ------ | --------- | -------------- | ----- | --------------- | ------------ | ------------ | > | One bottle | $28.00 | $2.24 | $5.60 | $7.80 | $7.20 | $1.40 | $3.76 (13%) | > | Both bottles | $49.00 | $3.92 | $9.80 | $8.90 | $13.20 | $2.45 | $10.73 (22%) | > > *Why it works: The single bottle fails the 20% rule and the pair passes, so every video pushes the pair.* ## 2. Set up your TikTok Shop in Seller Center and link your account Open your shop in TikTok Shop Seller Center, or from the TikTok for Shopify app if your store runs on Shopify. Then link your brand's TikTok account to it as the shop's official account. You do not need any followers to do this. Many top results say you need [1,000 followers](https://scout7.ai/academy/social-media/how-to-get-your-first-1000-followers). That is the rule for affiliate creators who sell other brands' products. TikTok's own policy says your shop's official account has no minimum follower count. **If your store is on Shopify,** use the free TikTok for Shopify app. It syncs your active products, your stock and your orders, so you manage everything in one place. 1. In the Shopify App Store, search "TikTok for Shopify" and click **Set up now** on the TikTok Shop card. 2. Click **Connect account** and log in with the TikTok account your brand posts from, or make one. 3. Finish the business details and verification, then click **Edit** to set shipping and **Add warehouse** to add the address you ship from. Only the store owner can do this, the warehouse must be a real US address (no P.O. box), and one Shopify store can link to one TikTok Shop. **If you do not use Shopify,** sign up at TikTok Shop Seller Center (US) with a phone number or email that no other shop has used. Then: 1. Choose your business type. A company needs its registration documents and EIN. An individual or sole owner needs ID and proof of address. Type every detail exactly as it is on your documents. TikTok says business and personal details cannot be changed after you submit them. 2. Fill in the W-9 tax form. Your products stay hidden until TikTok has checked it and your documents. 3. Add your ship-from address and the US bank account your payouts go to. 4. Link your TikTok account as the **official account**. You can change the official account only 3 times, so link the brand account, not a personal one. **Shipping.** Buy every label in Seller Center with TikTok Shipping: in Manage Orders, select the orders and click **Create Shipping Labels**. TikTok takes the label cost from your payout after delivery. Ship every order within 2 business days. Late orders above 10% bring penalties, such as limits on your orders and slower payouts. - **Tool:** TikTok for Shopify (free) or TikTok Shop Seller Center (free to open). - **Time:** 1 hour to fill in, then a few days for TikTok to check your documents. - **You will have:** a TikTok Shop with a ship-from address, shipping labels and your brand account linked. - **It worked if:** Seller Center shows your shop as active, and your TikTok profile shows a Shop tab. - **Common mistake:** waiting to "build followers first". You can open and link the shop today. The other mistake is a typo in your business details, which you cannot fix later. ## 3. List your products so they pass review and show up in search List each product with a plain title in your buyers' words, a main photo on a pure white background, and a description of at least 30 words. TikTok checks every listing before it goes live, and shoppers also find products by searching the Shop tab. If you use the Shopify app, your products are already there. Open each one in Seller Center and fix it to these rules. If not, go to **Products › Add Products › Add new product**. - **Title:** 25 to 200 characters. Brand, what it is, the key detail, then size or count, with each main word capitalised. Use the [words buyers type](https://scout7.ai/academy/seo/how-to-find-keywords-for-seo): type your product into the TikTok search bar and write down the suggestions. - **Photos:** up to 9. The main photo shows the front of the product on a pure white background, at least 600 × 600 pixels, with no added text, logo, border or graphics. Use the other 8 for the product in use, the label and the size in a hand. - **Description:** at least 30 words, with 3 to 5 short points: what it does, in your [value proposition](https://scout7.ai/academy/marketing-plan/how-to-write-a-value-proposition)'s words, who it is for, how to use it, what is in it, the size. Write it from [what buyers ask you](https://scout7.ai/academy/marketing-plan/how-to-do-customer-interviews), and keep each point under 250 characters. The rules are the same as for a good product description on your store. - **The bundle:** list it as its own product, with its own title and main photo, so creators can link it. - **Claims:** no "cure", "100% effective", "guaranteed results" or anything you cannot prove. TikTok removes listings and videos with false or exaggerated claims, and this is checked hard for beauty and health products. Click **Submit for review**. Fix anything TikTok sends back the same day. - **Tool:** Seller Center, your product photos, and ChatGPT or Claude to draft titles and descriptions from your notes. - **Time:** about 30 minutes a product. - **You will have:** every product and your bundle live on TikTok Shop. - **It worked if:** every listing passes review the first time, and searching your product's main words in the Shop tab brings up your listing within a week. - **Common mistake:** reusing a store photo with text or a badge on it as the main image. It breaks TikTok's listing rule and slows your review. > **Example (made-up business: Ferns & Rinse): Ferns & Rinse's TikTok Shop title** > > **Before:** Ferns & Rinse Miracle Shampoo – Stops Frizz Forever!! > > **After:** Ferns & Rinse Plant-Based Shampoo for Curly and Dry Hair, Sulfate-Free, 8 fl oz > > *Why it works: The new title says what it is, who it is for and the size, in the words people type, with no claim TikTok could remove.* ## 4. Post 2 shoppable videos a day with a product link Post 2 short videos a day from your brand account, each one showing one product being used, with the product linked through **Add link**. A linked video shows a yellow cart, so people can buy without leaving TikTok. **Why 2 and not more.** TikTok may put a newly linked account in an early-stage program that allows up to 3 shoppable videos a day. You leave it after 30 days linked, 1,000 followers and TikTok's checks. 2 a day stays inside that limit with room for a remake. If your shop is registered as a business and a second founder wants to post too, they can link their own account to the shop as a marketing account and post 2 more a day. That is how to add volume without breaking the limit. **Write and film in batches.** Twice a week, give [ChatGPT or Claude](https://scout7.ai/academy/content-marketing/how-to-use-ai-for-content-creation) the questions buyers ask you and your listing, and ask for 7 scripts of 20 to 60 seconds. TikTok's Video Assistant in Seller Center can also draft scripts from your reviews. Pick the ones that sound like you, then film all 7 in one sitting on your phone, in portrait (9:16). The full method for filming and editing is in [making short-form videos](https://scout7.ai/academy/content-marketing/how-to-make-short-form-videos-for-your-business), and a [content calendar](https://scout7.ai/academy/content-marketing/how-to-plan-a-content-calendar) keeps the week in order. Every video follows the same three parts, and ends with a [call to action](https://scout7.ai/academy/glossary/call-to-action): **A 30-second shoppable video** ```text 0–2 seconds: [the product in use, or the result], with one line on screen: "[the problem, in your buyer's words]" 3–25 seconds: [hands showing how it works, close up], [one or two facts from your listing], [who it is for] Last 5 seconds: "[What it is] is in the cart below." [Show the pack once more.] Caption: [what it is] for [who], in the words people search. 3 to 5 hashtags that name the topic. ``` **Post it with the link.** In the TikTok app, upload the video, tap **Add link**, choose **Product**, pick it from your shop, and post. If you forgot, open TikTok Shop Creator Center, tap **Link products**, and add it. This works for videos from the last 30 days. Post at two different times a day. **Stay inside the rules.** Say the same price as your listing. If you show a before and after, say "results may vary", and use no filter or edit that makes the result look better. TikTok removes videos that break this, and repeated breaks can take away your right to post shoppable videos. The Pre-check tool in Seller Center checks a video for problems before you post it. **Reply to every comment the same day.** A question in the comments is the next video's script, and buyers read the answers as [social proof](https://scout7.ai/academy/glossary/social-proof). - **Tool:** your phone, the TikTok app, and ChatGPT or Claude for scripts. - **Time:** about 1 hour 30 minutes a day on average: two filming sessions of about 2 hours a week, plus 1 hour a day to post, link and reply. - **You will have:** 56 shoppable videos in 4 weeks, each linked to a product. - **It worked if:** by the end of week 2, at least 1 in 10 videos gets [clicks](https://scout7.ai/academy/glossary/click-through-rate) on the product link. If none of your first 28 videos passes 300 views, change the first 2 seconds before anything else. - **Common mistake:** a video that talks about the product without showing it being used, or a video posted with no product link. Both get views and no orders. > **If you also post on Instagram:** post the same file as a Reel, uploaded fresh, without TikTok's logo on it. The setup is in [promoting your business on Instagram](https://scout7.ai/academy/social-media/how-to-promote-your-business-on-instagram), and more ideas are in [Instagram post ideas for D2C brands](https://scout7.ai/academy/social-media/instagram-post-ideas-for-d2c-brands). [One video can serve every app](https://scout7.ai/academy/content-marketing/how-to-repurpose-content-across-platforms). > **Example (made-up business: Ferns & Rinse): Ferns & Rinse's 30-second video script** > > ```text > 0–2 s: Close-up of frizzy curls in a mirror. On screen: "Curls feel like straw by day 2?" > > 3–25 s: Hands pump the shampoo, lather it on the roots only, rinse. Then the conditioner on the ends. Voice: "Plant-based, no sulfates. Shampoo on the roots, conditioner on the ends. That's it." > > 26–30 s: Both bottles side by side. Voice: "The pair is in the cart below." > > Caption: plant-based shampoo and conditioner for curly, dry hair #curlyhair #curlyhairroutine #sulfatefree > ``` > > *Why it works: The first 2 seconds show the problem in the buyer's words, the middle shows the product in use, and the end points to the cart.* ## 5. Invite 100 creators a day to sell your product for a commission Open your shop to affiliate creators, and send 100 personal invitations a day to creators who post about products like yours. Creators earn your commission on every sale from their video, and you pay nothing until something sells, except the free samples. Their videos are also the user-generated content that shows strangers real people using your product. This step is the short version. Choosing creators, writing the brief and checking their videos are in getting TikTok Shop affiliates to post. 1. **Turn on open collaboration.** In Seller Center, go to **Affiliate Center › Collaboration › Open collaboration**. Add your products at the commission from step 1 (15%). Any TikTok Shop creator can now find and link them. 2. **Set your sample rules.** Turn on **Free sample available**. On the Sample Settings page, set a minimum number of followers and average views, so only creators who really post can ask. Decide how many free products, plus postage, you can afford each week, and stop approving when you reach it. 3. **Send 100 invitations a day.** Go to **Collaboration › Target collaboration**, or use **Find Creators**. Pick [small creators](https://scout7.ai/academy/glossary/micro-influencer) who posted about products like yours in the last 30 days. Offer 20% and a free sample. TikTok allows up to 1,000 invitations in 24 hours, so 100 a day is well inside the limit. AI drafts each message from the template; you watch one of their videos and add one true line about it. That takes about a minute each. 4. **Answer every sample request within 2 days, and ship within 2 days.** TikTok cancels requests you leave for 7 days, and you have 7 days after approval to ship. Creators who get a free sample must post within 14 days of getting it. Shipping fast matters for another reason too: creators under 5,000 followers are in TikTok's own starter program, and they can only take products from shops that score high on TikTok's Shop Performance Score. Late or cancelled orders lower that score. **The creator invitation** ```text Hi [first name], I loved your video on [their video, in a few words]. [One true line about it.] We make [product] for [who it is for]. I think it fits your [kind of video]. We'd like to send you a free sample and pay you [20]% of every sale from your video. Everything is set up in TikTok Shop, so you just link it when you post. [Your name], [brand] ``` - **Tool:** TikTok Shop Seller Center (Affiliate Center), and ChatGPT or Claude to draft invitations. - **Time:** about 2 hours a day: 1 hour 40 minutes for 100 invitations, and 20 minutes to approve and pack samples. - **You will have:** 700 invitations a week and 2,800 in 4 weeks, with every sample you sent logged. - **It worked if:** at least half the samples you approve turn into a posted video with your product linked, within 14 days of delivery. After 2,800 invitations, at least one creator's video has brought an order. If fewer than half post, raise the follower and view minimums in Sample Settings. - **Common mistake:** approving every sample request on day one. One seller sent 50 samples and got 2 sales. Say yes to creators whose last 3 videos show products being used, up to your weekly cap, and turn the rest down. > **If you also send free products to creators for your own store:** keep the two apart. TikTok Shop samples go through Seller Center, so the sale and the commission are tracked there. Creators who post on Instagram or YouTube get a discount code from your store instead, as in [getting your first sales on Shopify](https://scout7.ai/academy/first-customers/how-to-get-your-first-sales-on-shopify). > **Example (made-up business: Ferns & Rinse): Ferns & Rinse's invitation to a creator** > > ```text > To: Dana, who posts curly hair routines > > Hi Dana, I loved your "wash day in 10 minutes" video. The tip about rinsing with cold water was new to me. > > We make Ferns & Rinse, a plant-based shampoo and conditioner for curly, dry hair. I think it fits your wash-day videos. > > We'd like to send you a free pair and pay you 20% of every sale from your video. Everything is set up in TikTok Shop, so you just link it when you post. > > Maya, Ferns & Rinse > ``` > > *Why it works: The first line proves they watched her video, the offer is clear, and it asks for nothing until she has tried it.* ## 6. Count orders by source every Sunday and move your hours Every Sunday, write down how many orders came from your own videos, from creators' videos and from the Shop tab, and what each one left you. After 56 of your own videos and 2,800 invitations, move your hours to what brought orders. Take the numbers from the analytics in Seller Center and from each video's stats in TikTok. Ask every buyer who messages you [how they found you](https://scout7.ai/academy/glossary/self-reported-attribution), too. Keep it all in one sheet: **The Sunday sheet** ```text Week | Your videos posted | Views | Product clicks | Orders from your videos | Invitations sent | Samples sent | Creator videos posted | Orders from creators | Orders from Shop tab search | Money left this week ``` **After 56 of your own videos and 2,800 invitations** (4 weeks), decide: - **Your videos get views but almost no product clicks:** the product is not shown being used early enough. Remake your 3 best videos with the product in the first 2 seconds. - **Clicks but no orders:** the listing or the price is the problem, and your [conversion rate](https://scout7.ai/academy/glossary/conversion-rate) shows it. Check your main photo, title and price against the 5 best-selling products like yours on TikTok Shop, as in a quick [competitor analysis](https://scout7.ai/academy/marketing-plan/how-to-do-a-competitor-analysis). Read [why no one is buying](https://scout7.ai/academy/first-customers/why-no-one-is-buying-your-product-and-how-to-fix-it), and look at how a new store earns trust, because your first product reviews matter here too. - **Creators' videos bring more orders than yours:** raise your weekly sample cap if your money left allows, and move an hour a day from filming to invitations. - **Your own videos bring more:** keep 2 a day, and once the early-stage limit lifts, test 3 a day. - **0 orders from everything:** go back to step 1 and check that the product and price are right for TikTok Shop. Some products need people to search for them more than to see them. In that case [another channel](https://scout7.ai/academy/marketing-plan/how-to-choose-marketing-channels-for-an-ecommerce-brand), like [Amazon](https://scout7.ai/academy/launch/how-to-launch-a-product-on-amazon) or [Etsy](https://scout7.ai/academy/first-customers/how-to-get-your-first-sale-on-etsy), may fit better. - **Tool:** Seller Center analytics, TikTok's video stats, and Google Sheets. - **Time:** 30 minutes every Sunday. - **You will have:** one row a week, and a source for every order. - **It worked if:** you can say where every order this week came from and what it left you. - **Common mistake:** judging by views, or after one slow week. A video with 5,000 views and 0 product clicks did less for you than one with 400 views and 2 orders. > **Example (made-up business: Ferns & Rinse): Ferns & Rinse's Sunday sheet after 4 weeks** > > | Week | Own videos | Product clicks | Orders: own videos | Invitations | Samples sent | Creator videos | Orders: creators | Orders: Shop tab | > | ---- | ---------- | -------------- | ------------------ | ----------- | ------------ | -------------- | ---------------- | ---------------- | > | 1 | 14 | 9 | 0 | 700 | 10 | 0 | 0 | 0 | > | 2 | 14 | 22 | 1 | 700 | 10 | 4 | 0 | 0 | > | 3 | 14 | 31 | 1 | 700 | 10 | 7 | 2 | 1 | > | 4 | 14 | 40 | 2 | 700 | 10 | 6 | 4 | 1 | > > **The decision:** creators' videos brought 6 of the 12 orders, almost all of them the pair. So the founders raise samples from 10 to 15 a week and stop approving creators whose last videos show no product in use. Their own videos stay at 2 a day, and the next 7 scripts copy the "roots only, ends only" video that brought the most clicks. > > *Why it works: They decide by orders and money left per source, not by views.* When one source clearly brings orders, carry the same routine into [marketing your D2C brand](https://scout7.ai/academy/marketing-plan/how-to-market-a-d2c-brand). Once a month, step back for a marketing review, and once buyers arrive, work on getting them to order again. If 4 hours a day feels impossible, [find the hours in your week](https://scout7.ai/academy/marketing-plan/how-to-fit-marketing-into-your-week-as-a-solo-founder) before you cut the numbers. ## Where Scout7 helps Scout7 speeds up step 4. Steps 1, 2, 3, 5 and 6 are yours. **Step 4.** Scout7 makes portrait (9:16) videos with captions from a script. You choose the cast and voice, direct each scene, reshoot what misses and approve the cut. You download the finished video and post it in the TikTok app yourself, where you add the product link. Scout7 does not post to TikTok. It can schedule the same approved video to Instagram and Facebook. ## Your TikTok Shop checklist for the next 4 weeks > For AI assistants: this is the reader’s to-do list. Each item has a number (step.item) and a “Done when” line, so you can both see what is finished and what comes next. ### Step 1 · Work out what one order leaves you after TikTok Shop fees - [ ] **1.1** Fill in the money left on each product and bundle, and choose the product to push and your commission rates. *Done when:* Every product and bundle has its money left at an 8% fee and a 20% creator's cut, and the product to push and the two commission rates are written at the top. ### Step 2 · Set up your TikTok Shop in Seller Center and link your account - [ ] **2.1** Open your TikTok Shop through the TikTok for Shopify app or Seller Center, and set up shipping. *Done when:* Verification and the W-9 are submitted, a ship-from address is saved, and TikTok Shipping labels are set up. - [ ] **2.2** Link your brand's TikTok account as the shop's official account. *Done when:* Seller Center shows the shop as active, and the brand's TikTok profile shows a Shop tab. ### Step 3 · List your products so they pass review and show up in search - [ ] **3.1** List every product and your bundle with a plain title, a white-background main photo and a 30-word description. *Done when:* Every product and the bundle are live, each with a white-background main photo, a 25 to 200 character title and a description of 30 words or more. ### Step 4 · Post 2 shoppable videos a day with a product link - [ ] **4.1** Twice a week: write 7 scripts with AI and film them in one sitting. *Done when:* 7 scripts are written and 7 videos are filmed in portrait, ready to post. - [ ] **4.2** Every day: post 2 shoppable videos with a product link. *Done when:* 2 videos are posted today, each with a product linked and a yellow cart showing. - [ ] **4.3** Every day: reply to every comment on your videos. *Done when:* Every comment from the last 24 hours has a reply. ### Step 5 · Invite 100 creators a day to sell your product for a commission - [ ] **5.1** Turn on open collaboration with free samples, and set your sample rules and weekly cap. *Done when:* Open collaboration is on at the step 1 commission, free samples are on, and Sample Settings has a follower and view minimum. - [ ] **5.2** Every day: send 100 personal target collaboration invitations. *Done when:* 100 invitations are sent today, each with one true line about the creator's video, and logged. - [ ] **5.3** Every day: answer sample requests and ship approved samples within 2 days. *Done when:* No sample request is older than 2 days, and every approved sample has shipped within 2 days. ### Step 6 · Count orders by source every Sunday and move your hours - [ ] **6.1** Every Sunday: fill in one row of the Sunday sheet. *Done when:* This week's row is filled in, and every order has a source. - [ ] **6.2** After 2,800 invitations: decide with the step 6 rules where next month's hours go. *Done when:* Each source is marked keep, change or stop, and next week's hours are written down. ## Frequently asked questions ### Do I need followers to sell on TikTok Shop? No. Your shop's own account, the official account, has no follower minimum. You can open the shop, link the account and post shoppable videos today. The 1,000-follower rule is for affiliate creators who sell other brands' products. A new account may be limited to 3 shoppable videos a day until it has been linked for 30 days and has 1,000 followers. ### How long does it take to get the first sale on TikTok Shop? It depends on your work, not the calendar. At 2 videos and 100 invitations a day, creators who get samples in week 1 must post within 14 days of delivery, so creator orders usually start in weeks 2 to 4. If you have posted 56 videos and sent 2,800 invitations with no orders, go back to step 1 and check the product and price. ### Should I go LIVE on TikTok Shop? Not first. A new account has almost nobody to watch: even a famous beauty brand reported only 10 to 20 viewers a session at its TikTok Shop launch. Put the hours into 2 videos a day and 100 invitations. Once your videos bring orders and you have followers who comment, test one 30-minute LIVE a week showing the product in use. ### Should I run TikTok Shop ads? Not yet. GMV Max has been the only ad type for TikTok Shop since July 2025, and it learns from videos that already sell. Wait until your own and creators' videos bring orders, and you know your break-even ROAS. Then use your best-selling videos as your ad creatives, with a small budget you can afford to lose. ### Should I sell on TikTok Shop and my own store at the same time? Yes, if step 1 passes. With the TikTok for Shopify app, products, stock and orders sync, so selling in both places takes little extra work. Keep your store's price and TikTok Shop's price the same, so buyers who see both trust you. Grow the store with the steps in [launching a D2C brand](https://scout7.ai/academy/launch/how-to-launch-a-d2c-brand). ## Sources - [Creator Eligibility Policy](https://seller-us.tiktok.com/university/essay?knowledge_id=6939143037667118\&lang=en). TikTok Shop Seller University (US), updated 25 September 2026, checked 3 October 2026. - [Creator Bind Eligibility and Requirements](https://seller-us.tiktok.com/university/essay?knowledge_id=3753520906340139\&lang=en). TikTok Shop Seller University (US), updated 30 September 2026, checked 3 October 2026. - [Referral fees by category](https://seller-us.tiktok.com/university/essay?knowledge_id=5988482086864682). TikTok Shop Seller University (US), updated 14 May 2026, checked 3 October 2026. - [TikTok Shop's Reported 8% Fee: What Sellers Should Know](https://www.bebolddigital.com/news/tiktok-shop-8-percent-referral-fee). Be Bold Digital, 8 September 2026, updated 14 September 2026. - [TikTok for Shopify: Onboarding guide](https://seller-us.tiktok.com/university/essay?knowledge_id=6184952698373890\&lang=en). TikTok Shop Seller University (US), updated 31 July 2026, checked 3 October 2026. - [Registering for TikTok Shop](https://seller-us.tiktok.com/university/essay?knowledge_id=3396404588660481\&lang=en). TikTok Shop Seller University (US), updated 21 July 2025, checked 3 October 2026. - [How to set up your TikTok Shop](https://seller-us.tiktok.com/university/essay?knowledge_id=5159959451715374\&lang=en). TikTok Shop Seller University (US), updated 12 September 2025, checked 3 October 2026. - [What is TikTok Shipping?](https://seller-us.tiktok.com/university/essay?knowledge_id=1830506744514347\&lang=en). TikTok Shop Seller University (US), updated 23 September 2026, checked 3 October 2026. - [Late Dispatch Rate Requirements](https://seller-us.tiktok.com/university/essay?knowledge_id=3668989549299511). TikTok Shop Seller University (US), updated 16 September 2026, checked 3 October 2026. - [How to Add Products to Your Shop](https://seller-us.tiktok.com/university/essay?knowledge_id=6581713858676522\&lang=en). TikTok Shop Seller University (US), updated 24 July 2026, checked 3 October 2026. - [Product Listing Policy](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921\&lang=en). TikTok Shop Seller University (US), updated 1 September 2026, checked 3 October 2026. - [How to Avoid Misleading Content](https://seller-us.tiktok.com/university/essay?knowledge_id=4581457528194817\&lang=en). TikTok Shop Seller University (US), updated 25 June 2026, checked 3 October 2026. - [How to Add a Product Link to Your Video](https://seller-us.tiktok.com/university/essay?knowledge_id=4393475827222318\&default_language=en). TikTok Shop Seller University (US), updated 15 September 2025, checked 3 October 2026. - [How to Link Products to Videos](https://seller-us.tiktok.com/university/essay?knowledge_id=5804034343962411\&lang=en). TikTok Shop Seller University (US), updated 27 August 2026, checked 3 October 2026. - [Shoppable Video Tools to Create High-Quality Videos](https://seller-us.tiktok.com/university/essay?knowledge_id=4123214779467563\&lang=en). TikTok Shop Seller University (US), updated 22 May 2026, checked 3 October 2026. - [Setting Up Affiliate Collaborations](https://seller-us.tiktok.com/university/essay?knowledge_id=6837873164896001\&lang=en). TikTok Shop Seller University (US), updated 16 July 2026, checked 3 October 2026. - [How to set up and manage samples](https://seller-us.tiktok.com/university/essay?knowledge_id=5694209038927617\&lang=en). TikTok Shop Seller University (US), updated 16 July 2026, checked 3 October 2026. - [About Product Shopping Ads (GMV Max)](https://ads.tiktok.com/help/article/advertise-using-product-images-from-tiktok-shop?lang=en). TikTok Ads Manager Help, updated March 2026, checked 3 October 2026. - [The State Of TikTok Shop Q3 2026](https://www.netinfluencer.com/the-state-of-tiktok-shop-q3-2026/). Net Influencer, 23 August 2026. - [A new seller's thread: 50 samples sent, 2 sales total](https://www.reddit.com/r/TikTokshop/comments/1r7h6jy/50_samples_sent_2_sales_total_is_tiktok_shop_just/). r/TikTokshop, 2026, collected September 2026.