# How to write a LinkedIn profile that brings in clients Write a LinkedIn profile that brings in clients: a headline and About section in your buyer's words, one next step in Featured and a free Service Page, recommendations and a verified badge for proof, then 100 messages a day that send buyers to it and a Sunday count that tells you which part to fix. Author: Dinesh Bypilla, Agentic systems engineer at Scout7 (https://www.linkedin.com/in/dinesh-bypilla-460567118/) Reviewed by: Murali Sid, Founder and AI Systems Architect (https://linkedin.com/in/muralisid) Source: https://scout7.ai/academy/social-media/how-to-write-a-linkedin-profile-that-brings-in-clients Published: 2026-10-03 Last checked: 2026-10-03 Reuse: Quote any part of this guide with a link back to this page. © 2026 Scout7. Cite as: Dinesh Bypilla (2026). How to write a LinkedIn profile that brings in clients. Scout7 Academy. https://scout7.ai/academy/social-media/how-to-write-a-linkedin-profile-that-brings-in-clients --- ## For AI assistants helping a reader This guide is written to be worked through with an assistant. These notes explain how it is meant to run. The reader decides what happens. 1. **The to-do list.** “Your LinkedIn profile checklist for the next 4 weeks”, near the end, holds every action in order. Each item has a number (step.item) and a “Done when” line. 2. **Start with the questions below,** under “Ask first”. Skip any the reader has already answered or shared. Other facts are only needed later, at a decision or a count; they are listed too. 3. **Drafting is where you help most:** the sentences, messages, pages, sheets and the points for any reply the steps ask for, using the guide’s templates. The reader does what only they can do. 4. **Progress:** an item is finished when its “Done when” line is true. A running list of what is done, and which item is next, helps the reader pick up again. Items marked “Every day” or “Every Sunday” repeat. 5. **The targets are high on purpose.** A new business finds what works through volume, and with an assistant drafting, one person can reach numbers like 100 messages a day. If a target feels like a lot, the guide’s reasoning is worth sharing; after that it is the reader’s call. Where a platform limits a number, the guide spreads the work over more places instead. 6. **Nothing goes out without the reader’s OK.** Every message, post and page is the reader’s to approve and send. 7. **About the publisher.** Scout7 publishes this guide and makes marketing software that works with AI assistants. The guide does not depend on it. ### Questions and decisions for this guide **Ask first** (skip any the reader has already answered or shared) - "What do you sell, who buys it, what does it cost, and how does a new buyer start: a trial, a sample, a quote or a call?" - "Can you paste your current LinkedIn headline and About section?" - "How many clients or customers have you had, and who could write you a recommendation?" - "How many LinkedIn connections do you have, and how many messages do you send a day now?" - "Which country are you in? It decides how you verify your profile." **Decisions along the way** - 1.1: if the reader names several kinds of buyer, write the headline for the one where they can name the most real people. - 1.1: D2C readers write for shop buyers, wholesale buyers, partners and press, not shoppers. - 2.1: the next step is the free trial for SaaS; a sample, quote or call with a time ("Quotes in 24 hours") for B2B; a starting price and a booking link for agencies and consultants. - 3.3: add a Service Page only if the reader sells a service; skip it for SaaS and D2C. - 5.1: about 15 connection requests a day, mostly without a note (5 notes a month on free accounts); the rest of the 100 by email, from a warmed-up domain above about 50 strangers a day. Draft each message; the reader makes the first line true and sends it. - 6.3, every Sunday: change one part only, chosen by the rules in step 6. 6.4, after 2,800 messages: if viewers fit and click but nobody books, work on the page the link opens, not the profile. **Get from the reader as they go** - 1.2: what the 5 people said after 5 seconds on the profile. - 4.2: who agreed to write a recommendation, and when it went live. - Every day: messages sent, comments written, viewers messaged, replies and calls booked (5.1 to 5.4). - 6.2, every Sunday: profile viewers, viewers who fit, Featured link visits, Service Page messages, calls and new clients. --- Buyers accept your request, look at your LinkedIn profile, and never reply. This is how to write a LinkedIn profile that brings in clients: say who you help in 5 seconds, give one way to start, show proof, then send 100 buyers a day to it. A profile that reads like a CV loses every one of them, and a good profile that nobody visits brings nothing. ## Do these three things About 2 hours today, then about 3 hours a day. Judge the profile after 2,800 messages, not after a week of profile views. - **Today:** rewrite your headline, About and Featured so a buyer who opens your profile knows in 5 seconds [who you help](https://scout7.ai/academy/marketing-plan/how-to-create-an-ideal-customer-profile), what you fix and how to start. - **Every day:** send 100 personal messages and leave 20 [comments](https://scout7.ai/academy/social-media/how-to-grow-on-linkedin-as-a-founder) so buyers click through to your profile, and message every buyer who viewed it, followed you or asked about your services the same day. - **Every Sunday:** count profile viewers with your buyers' job titles, clicks on your Featured link and calls booked, and rewrite the one part of the profile where buyers stop. ## 1. Write your LinkedIn headline for your buyer, not your job title Change your headline from your job title to who you help and what you fix, in the words your buyer uses. The headline is the one line people see next to your name everywhere: in search, on your comments, in their inbox and on every connection request. LinkedIn uses your headline for more than visitors. Since March 2026, its feed reads each [post](https://scout7.ai/academy/social-media/linkedin-post-ideas-for-b2b-companies) together with the author's name, headline, company and industry to decide who sees it. And since November 2025, Premium members in the US can search for people by describing them, such as "an expert in digital marketing", and LinkedIn matches on what you do, not only on exact words. So write the headline the way a buyer would describe the person they need. Start from your [ideal customer profile](https://scout7.ai/academy/marketing-plan/how-to-create-an-ideal-customer-profile) sentence and your [value proposition](https://scout7.ai/academy/marketing-plan/how-to-write-a-value-proposition). Paste both into ChatGPT or Claude, with 5 things buyers said to you in their own words, and ask for 10 headlines in the template below. Pick the one a buyer would say out loud. Put the buyer and the result first: the headline can be up to 220 characters, but only about the first 100 show in search and notifications. **Your headline** ```text I help [kind of buyer] [fix the problem / get the result] · [one proof: a number, a client type or your offer] · Founder, [company] ``` To change it, click Me, then View Profile, then the Edit icon in your intro section. Replace the Headline text and click Save. Then test it. Show your profile to 5 people who fit your buyer, or as close as you can get, for 5 seconds. Ask: "Who is this for, and what does it fix?" > **If you run a D2C store:** your shoppers are rarely on LinkedIn, but shop buyers, distributors, partners and journalists are. Write the headline for them: "I make \[product] for \[kind of shop]'s shelves · Founder, \[brand]". - **Tool:** LinkedIn (a free account), and ChatGPT or Claude. - **Time:** 30 minutes. - **You will have:** a new headline, live, that names your buyer and the result. - **It worked if:** at least 4 of 5 people can say who you help and what you fix after 5 seconds. - **Common mistake:** "Founder & CEO at \[company]", a list of services split by bars, or "Helping businesses grow". None of them tell a buyer the profile is for them. > **Example (made-up business: Quillfox): Quillfox's headline** > > Quillfox is a made-up one-person agency. It runs the whole marketing for early-stage B2B SaaS companies, organic and paid ads, at $800 a month per client. > > **Before:** Founder at Quillfox | Digital marketing | SEO | Social | Paid ads > > **After:** I help early-stage B2B SaaS founders get steady trial signups from LinkedIn and Google · Founder, Quillfox > > *Why it works: It names the kind of client and the result in the first 100 characters, so a SaaS founder who sees it next to a comment knows it is for them.* ## 2. Write your About section about the problem you fix Rewrite your About section so it is about your buyer's problem, not your career. Only the first two lines or so show before "see more", so put the problem and who you help there, and end with one clear [next step](https://scout7.ai/academy/glossary/call-to-action). A buyer reads your About to decide whether to reply. Write it in the first person, like you would talk to one buyer across a table. Give AI your notes from [customer interviews](https://scout7.ai/academy/marketing-plan/how-to-do-customer-interviews), your headline and the template, and ask for a draft of 150 to 300 words. Then rewrite every line you would not say out loud, and add the true facts yourself: the number, the client type, the price. Use the same words as the top of your homepage, so a buyer who checks both sees one clear story. **Your About section** ```text [Line 1: the problem, in your buyer's words, the way they said it to you.] [Line 2: who you help and the result. "I help [kind of buyer] [get the result]."] What I do: - [One thing you do, in plain words] - [Second thing] - [Third thing] [Proof: one result with a number, or the kind of client you have worked with.] [Price or how to start: "From $[X] a month", "Free 14-day trial", "Samples in 5 days".] [Next step: "Book a 20-minute call: [link]" or "Try it free: [link]"] ``` The About section can hold up to 2,600 characters, but shorter works better. To change it, click Me, then View Profile, then the Edit icon on About, and click Save. Pick the next step by what you sell: > **If you run a SaaS:** the next step is your [free trial](https://scout7.ai/academy/first-customers/how-to-get-your-first-100-saas-users), not a call. Link straight to the signup page. > **If you run a B2B company:** offer a sample, a quote or a 20-minute call, and say how fast: "Quotes in 24 hours". Put your [minimum order or starting price](https://scout7.ai/academy/marketing-plan/how-to-price-a-b2b-product-or-service) in too, so the wrong buyers do not book. > **If you run an agency or a consulting business:** put your starting price in, "From $\[X] a month", from your [price list](https://scout7.ai/academy/marketing-plan/how-to-price-digital-marketing-services), and a link to book a call. - **Tool:** LinkedIn, and ChatGPT or Claude. - **Time:** 45 minutes. - **You will have:** an About section that opens with the problem and ends with one next step and its link. - **It worked if:** at least 4 of 5 buyers who read only the first two lines can say what problem you fix, and all 5 can find the next step. - **Common mistake:** a career story ("After 12 years in…"), or "I'm passionate about…". Buyers stop reading before they get to what you do for them. > **Example (made-up business: Quillfox): The first two lines of Quillfox's About** > > **Before:** I'm a marketer with 8 years of experience across SEO, social media, content and paid ads. I'm passionate about helping brands grow. > > **After:** You post on LinkedIn when you find time, and trial signups stay flat. I run the whole marketing for early-stage B2B SaaS companies, so you get steady trial signups from LinkedIn and Google. > > *Why it works: The first line is the founder's own problem, so the right reader keeps going past 'see more'.* ## 3. Give buyers one next step in Featured and a free Service Page Put your next step at the top of your Featured section, and add a free Service Page if you sell a service. A buyer who likes your headline should be able to start without searching for how. **Set up the page your link opens.** For a call, make a free booking page in Cal.com: its Free plan has unlimited meetings for one person. For a SaaS, link the signup page. For a B2B company, link a sample or quote form. Add UTM tags to the link, such as `?utm_source=linkedin&utm_medium=profile`, so Google Analytics shows how many people came from your profile. If you have not set it up to count bookings or signups yet, do that first. Open the link on your phone and check the page works there too. If people click but do not book, the problem is that page: fix it before you change the profile. **Add three things to Featured, in this order:** 1. **Start here:** your link, with a title like "Book a 20-minute call" or "Try it free for 14 days". 2. **Proof:** a short [case study](https://scout7.ai/academy/content-marketing/how-to-write-a-case-study), a testimonial a client let you share, or a post about one. With no case studies yet, use a before and after from your own work. 3. **Your best post:** the one that answers your buyer's most common question. You can only feature a post you have already published, so add this once you have one. To add them, click Me, then View Profile, then Add profile section, then Recommended, then Add Featured. Click the Add icon, pick the type, and click Save. **Add a Service Page if you sell a service.** It is free, and LinkedIn says any member can message you about your services for free, whether or not you are connected. Service Pages show up in LinkedIn search and on Google. Click Me, then View Profile, then Add profile section, then Add services. Pick your services, such as a [fixed-price first project](https://scout7.ai/academy/first-customers/how-to-get-clients-for-a-consulting-business-without-referrals) if you consult, write 2 or 3 lines from your About, add your location and whether you work remotely, and click Save. The "Request services" button and media on the page need a paid Premium plan, so skip them. If you reply within 24 hours, LinkedIn shows your average response time on the page. **Leave two things alone.** Keep Connect as the main button on your profile, so buyers can connect and you can message them. (If someone switched it, the "Make follow primary" setting is under Settings & Privacy, then Visibility, then Followers.) And skip the custom button: LinkedIn gives it only to some paid Premium members, and Featured does the same job for free. **Last, give people a short link to the profile.** Under Public profile & URL, change the end of your profile link to your name, then put it in your email signature. Every email you send in step 5 then leads to your profile too. > **If you run a SaaS or a D2C store:** skip the Service Page. LinkedIn made it for freelancers and small businesses that sell a service. Featured is enough. - **Tool:** LinkedIn, Cal.com Free, and Google Analytics. - **Time:** 45 minutes. - **You will have:** one next step at the top of Featured, one proof under it, and a Service Page if you sell a service. - **It worked if:** the link opens the right page on a phone, and after 700 messages (one week of step 5) Google Analytics shows visits from your profile link. If it shows 0, move the link higher or rewrite the last line of About. - **Common mistake:** six Featured items, or one link to your homepage. A buyer who has to choose, or search a homepage for the next step, usually leaves. > **Example (made-up business: Quillfox): Quillfox's Featured section** > > | # | Card title | Where it goes | > | - | ------------------------------------------------------------------------------ | ----------------------------------------------- | > | 1 | Book a 20-minute call about your trial signups | Cal.com page, tagged utm\_source=linkedin | > | 2 | How a 5-person SaaS for dental clinics went from 6 to 19 trial signups a month | The one-page case study, approved by the client | > | 3 | Why your LinkedIn posts get likes but no trials | Jess's best post so far | > > *Why it works: The first card is the next step, and the second is proof from a client like the reader, so nobody has to scroll to decide.* ## 4. Add proof: recommendations, a verified badge and a clear photo Ask every client for a LinkedIn recommendation, verify your profile, and change your photo and banner. Proof is what makes a buyer believe your headline. **Ask for recommendations.** A recommendation is a short note a connection writes on your profile, and it is [proof](https://scout7.ai/academy/glossary/social-proof) from someone who paid you or worked with you, not from you. Ask every client, then up to 5 past managers or colleagues who saw your work. There is no limit on how many you can get. Click Me, then View profile, scroll to Recommendations, click the Plus icon, then Ask for recommendation. Pick the person, fill in how you know them, paste the message below, and click Send. You can only have one request open with each person at a time. **Recommendation request** ```text Hi [first name], Could I ask a favour? I'm putting a few recommendations on my LinkedIn profile, so new clients can see what working with me is like. If you're happy to, could you write 2 or 3 lines on: - what the problem was before we worked together, - what changed (a number helps, if you have one), - and who you would recommend me to? No worries at all if not. Thank you either way. [Your name] ``` **Verify your profile.** It is free, and LinkedIn says verified members see 60% more profile views on average. LinkedIn's help page on verifications lists the steps for your country. In the US, Canada and Mexico you verify your ID with CLEAR, in India with DigiLocker, and in many other countries with Persona. You can also verify your workplace with a code sent to your work email. **Fix the photo and banner.** LinkedIn says members with a photo get up to twice as many profile views. Use a clear, friendly photo of your face. For the banner, make a 1584 × 396 pixel image in Google Slides with one line: who you help and your next step. Upload it with the Camera icon on your intro section. **Rewrite your current job.** Under Experience, set your current position to your company. In its description, write 3 short lines on what you do for buyers and one result, in the same words as your About. > **If you have no clients yet:** ask past managers, colleagues or [beta users](https://scout7.ai/academy/first-customers/how-to-get-beta-users-for-your-startup) to write about work they saw you do. A real note about your skill beats an empty section. Do not ask friends who never worked with you. - **Tool:** LinkedIn and Google Slides. All free. - **Time:** 1 hour, plus a few minutes to thank each person who writes one. - **You will have:** recommendation requests out to every client and up to 5 colleagues, a verified badge, a clear photo, a banner and a current job written for buyers. - **It worked if:** at least 2 recommendations are live within 7 days, and the verified badge shows next to your name. - **Common mistake:** "Great to work with!" from a friend. It tells a buyer nothing. Asking for the problem, the change and who to recommend you to gets a note a buyer can use. > **Example (made-up business: Quillfox): Quillfox's recommendation request** > > ```text > To: Marcus, founder of a 5-person SaaS for dental clinics and a Quillfox client > > Hi Marcus, > > Could I ask a favour? I'm adding a few recommendations to my LinkedIn profile, so other SaaS founders can see what working with me is like. > > If you're happy to, could you write 2 or 3 lines on where trial signups were before we started, what changed (6 to 19 a month, if you're OK sharing it), and who you'd recommend me to? > > No worries at all if not. Thanks either way. > > Jess > ``` > > *Why it works: It asks for the before, the number and who to recommend Jess to, so the note answers what the next SaaS founder wants to know.* ## 5. Bring 100 buyers a day to your profile and message every viewer the same day Send 100 personal messages and leave 20 comments every day, so buyers click your name and land on your new profile. Then message every buyer who viewed it, followed you, accepted your request or asked about your services, the same day. Buyers check you before they answer. In 6sense's November 2025 survey of over 4,000 business buyers, 94% of buying groups had ranked their favourite suppliers before first contact. Each message, comment and post puts your headline in front of a buyer and invites a click. A profile nobody visits brings nothing, however good it is. **Send 100 personal messages a day.** Work down your lead list: first people you already know, as in [getting your first B2B clients](https://scout7.ai/academy/first-customers/how-to-get-your-first-b2b-clients), then your connections who fit your buyer, on LinkedIn, then everyone else by email, with your profile link in your signature. Paste 10 names at a time into ChatGPT or Claude, each with one thing you know about the person, and ask for a short message per person. Read each one, make the first line true and about them, and send it yourself. That is about a minute a message. Follow up twice, 3 days apart, and stop the moment someone says no. **Stay inside LinkedIn's limits.** LinkedIn limits how many connection requests you can send each week. It does not publish the number; most users report about 100 a week, and a block usually lasts a week. A free account can add a personal note to only 5 requests a month. So send about 15 connection requests a day, mostly without a note, to people who fit your buyer, and message them when they accept. Send the rest of your 100 by email, from a warmed-up second domain if you email more than about 50 strangers a day. Do not use tools that view profiles or send requests for you: since February 2026 LinkedIn has said it acts against comments posted by scripts and plugins, and you should send every message yourself. **Leave 20 comments and post twice a day.** Write 20 comments a day on posts your buyers read, and post twice a day from your own profile. Each comment shows your headline under your name. The full routine, with templates, is in [grow on LinkedIn as a founder](https://scout7.ai/academy/social-media/how-to-grow-on-linkedin-as-a-founder). **Reply to everyone who looks, the same day.** Every morning and evening, open "Who viewed your profile". A free account shows only your 3 most recent viewers, so check twice a day, or you will miss most of them. Message each one who fits your buyer. Do the same for new followers, people who accepted your request, and anyone who wrote through your Service Page. These are [warm messages](https://scout7.ai/academy/glossary/warm-outreach): they already know your name. Log every message in a sheet, or a CRM once the sheet gets slow. **Message to someone who viewed your profile** ```text Hi [first name], Thanks for stopping by my profile. [One true line about them: their company, a post they wrote, what they do.] Quick question: is [the problem you fix] something you're working on at [their company] right now? [Your name] ``` > **If you run an agency:** offer one small free thing that shows your work, such as a 5-point review of their last 10 posts or their homepage, then book a call about the result. If they like it, offer a [paid first month](https://scout7.ai/academy/first-customers/how-to-get-your-first-client-as-a-marketing-agency) on the call. There is more in getting agency clients on LinkedIn. - **Tool:** LinkedIn, Gmail, a Google Sheet, and ChatGPT or Claude to draft. - **Time:** about 3 hours a day: 1 hour 40 minutes for 100 messages, 1 hour for 20 comments, and 15 minutes for viewers. Posting is extra. If the hours are hard to find, [cut product work first](https://scout7.ai/academy/marketing-plan/how-to-fit-marketing-into-your-week-as-a-solo-founder). - **You will have:** 700 messages and 140 comments a week, 2,800 and 560 after 4 weeks, and a reply to every buyer who looked. - **It worked if:** you get at least 3 conversations from every 100 messages, and your profile viewers with your buyers' job titles go up each week. Below 2 conversations per 100, a low [reply rate](https://scout7.ai/academy/glossary/reply-rate), rewrite the first line of your message. - **Common mistake:** fixing the profile and waiting for clients to find it. The other mistake is sending 10 messages, hearing nothing, and deciding the profile does not work. > **Example (made-up business: Quillfox): Jess's message to a profile viewer** > > ```text > To: Dana, founder of a 7-person SaaS for tutoring centres, who viewed Jess's profile > > Hi Dana, > > Thanks for stopping by my profile. I saw you launched an app for parents last month, so they can book lessons themselves. > > Quick question: are trial signups something you're working on right now, or is it all product for the moment? > > Jess > ``` > > *Why it works: It names something true about her company and asks about the problem, so it reads like a conversation, not a pitch.* ## 6. Count profile viewers and calls every Sunday and fix one part Every Sunday, fill in one row of a sheet: how many buyers viewed your profile, how many clicked your Featured link, and how many calls you booked. Then change the one part of the profile where buyers stopped. Open your profile analytics: a free account shows how many people viewed your profile, where they work and their job titles, and how many times you came up in search. Count how many viewers have your buyers' job titles. Take the Featured link visits from Google Analytics, and the calls and new clients from your sheet. Ask every new client ["Where did you hear about us?"](https://scout7.ai/academy/glossary/self-reported-attribution), and write down which part they saw: a message, a comment, a post or a search. **The Sunday sheet** ```text Week | Messages | Comments | Profile viewers | Viewers who fit your buyer | Featured link visits | Service Page messages | Conversations | Calls | New clients ``` Change only one part a week, so you know what made the difference. The rules: - **Most viewers do not fit your buyer:** the headline is pulling the wrong people, or your list is. Rewrite the headline in your buyer's words, and check the next 100 names on your list fit. - **Buyers view, but under 1 in 20 clicks your Featured link:** rewrite the first two lines of About and move the next step to the top of Featured. - **People click, but nobody books or signs up:** the profile is working. Fix the page the link opens. - **Fewer than 50 profile viewers a week:** this is not the profile. Send more messages and comments, as in step 5. Judge the whole profile after 2,800 messages, 4 weeks at 100 a day. Once a month, do a wider marketing review and track which channel brought each deal. Leave LinkedIn ads until the profile and your messages already bring calls: ads send strangers to the same profile. - **Tool:** Google Sheets, LinkedIn's free profile analytics, and Google Analytics. - **Time:** 30 minutes each Sunday. - **You will have:** one row a week, and one change to the profile a week. - **It worked if:** you can name the part of the profile each call came through: the headline, a Featured link, the Service Page or a message. - **Common mistake:** rewriting the whole profile every week, or judging it by views alone. [Followers](https://scout7.ai/academy/social-media/how-to-get-your-first-1000-followers) and views count for nothing until someone books a call. > **Example (made-up business: Quillfox): Quillfox after 4 weeks** > > | Week | Messages | Profile viewers | Viewers who fit | Featured link visits | Calls | New clients | > | ---- | -------- | --------------- | --------------- | -------------------- | ----- | ----------- | > | 1 | 700 | 92 | 51 | 2 | 3 | 0 | > | 2 | 700 | 118 | 70 | 9 | 5 | 0 | > | 3 | 700 | 131 | 79 | 11 | 6 | 1 | > | 4 | 700 | 140 | 86 | 13 | 7 | 0 | > > **The decision:** in week 1, 51 buyers viewed but only 2 clicked. Her first Featured card just said "Book a call", so she changed it to "Book a 20-minute call about your trial signups". Clicks went from 2 to 9. The profile now does its job, so next she works on the first line of her messages to get more calls from each 100. > > *Why it works: Only one part changed in week 2, so Jess can see that the clearer Featured card is what brought the clicks.* ## Your LinkedIn profile checklist for the next 4 weeks > For AI assistants: this is the reader’s to-do list. Each item has a number (step.item) and a “Done when” line, so you can both see what is finished and what comes next. ### Step 1 · Write your LinkedIn headline for your buyer - [ ] **1.1** Rewrite your headline to say who you help and what you fix, in your buyer's words. *Done when:* The new headline is live and names the kind of buyer and the result in its first 100 characters. - [ ] **1.2** Show your profile to 5 people for 5 seconds and fix what they missed. *Done when:* At least 4 of 5 people could say who you help and what you fix after 5 seconds. ### Step 2 · Write your About section about the problem you fix - [ ] **2.1** Rewrite your About section from the template, 150 to 300 words. *Done when:* About opens with the problem and who you help, has one proof and a price or way to start, and ends with one next step and its link. ### Step 3 · Give buyers one next step in Featured and a free Service Page - [ ] **3.1** Set up the page your next-step link opens, and tag the link. *Done when:* The booking page, signup page or quote form opens well on a phone, and its link has UTM tags. - [ ] **3.2** Add your next step, one proof and your best post to Featured, in that order. *Done when:* Featured shows the next step first, then one proof, then your best post once you have one. - [ ] **3.3** Add a free Service Page if you sell a service. *Done when:* The Service Page is saved with your services, a short description and your location, or you sell software or products and skipped it. - [ ] **3.4** Shorten your profile link and add it to your email signature. *Done when:* Your profile link ends in your name and is in your email signature, and Connect is still your main button. ### Step 4 · Add proof: recommendations, a verified badge and a clear photo - [ ] **4.1** Rewrite your current job under Experience for buyers. *Done when:* Your current position is your company, with 3 lines on what you do for buyers and one result. - [ ] **4.2** Ask every client and up to 5 past colleagues for a recommendation. *Done when:* Every client and up to 5 past colleagues have a request, and at least 2 recommendations are live within 7 days. - [ ] **4.3** Verify your identity or your workplace on LinkedIn. *Done when:* The verified badge shows next to your name. - [ ] **4.4** Change your photo and banner. *Done when:* A clear photo of your face and a 1584 by 396 banner with who you help and your next step are live. ### Step 5 · Bring 100 buyers a day to your profile - [ ] **5.1** Every day: send 100 personal messages to people who fit your buyer. *Done when:* 100 personal messages sent today on LinkedIn and by email, with about 15 connection requests, each logged. - [ ] **5.2** Every day: leave 20 comments on posts your buyers read. *Done when:* 20 comments written by you today on posts your buyers read. - [ ] **5.3** Every day: message every buyer who viewed your profile, followed you, accepted your request or wrote through your Service Page. *Done when:* Every viewer who fits, new follower, accepted request and Service Page message from today has a reply, logged in the sheet. - [ ] **5.4** Every day: follow up with everyone who has not replied, up to twice, 3 days apart. *Done when:* Everyone due a follow-up today got one, and it is logged. ### Step 6 · Count profile viewers and calls every Sunday - [ ] **6.1** Add "Where did you hear about us?" to your booking, signup or contact form. *Done when:* The question is live on your booking, signup, order or contact form. - [ ] **6.2** Every Sunday: fill in one row of the Sunday sheet. *Done when:* This week's row is filled in, with viewers who fit, Featured link visits and calls. - [ ] **6.3** Every Sunday: change the one part of your profile where buyers stopped. *Done when:* One part of the profile is changed, chosen by the step 6 rules, and the change is noted in the sheet. - [ ] **6.4** After 2,800 messages: judge the profile and decide what to work on next. *Done when:* You have written down which part each call came through and what to work on next: the profile, the messages or the page the link opens. ## Frequently asked questions ### Do I need LinkedIn Premium to get clients? No. Everything in this guide works on a free account: the headline, About, Featured, the Service Page, recommendations and verification. Premium adds a custom button for some members, a "Request services" button and media on your Service Page, and, in the US, search by description. Wait until free messages and your profile already bring calls. ### Should my profile button say Connect or Follow? Connect, while you are finding your first clients. Connecting lets buyers join your network and lets you message them for free. Follow suits people with a large audience who post every day and do not want to message everyone. If your profile shows Follow, turn off "Make follow primary" under Settings & Privacy, then Visibility, then Followers. ### Should I put my prices on my LinkedIn profile? Put a starting point, not a full price list. Agencies and consultants write "From $\[X] a month", so buyers who cannot afford you do not book. B2B companies give a minimum order or "Quotes in 24 hours". SaaS founders say "Free 14-day trial" and keep prices on their pricing page. ### What if I sell to more than one kind of client? Write the headline for the one kind of client you can name the most real people for, and put the others in your About section in one line. A headline for everyone tells nobody it is for them. If you run an agency, choosing a niche is the bigger fix. ### Can I use AI to write my LinkedIn profile? Yes, to draft. Then rewrite it in your own words and add the true facts yourself: the number, the client type, the price. Buyers read your profile to decide whether you are a real person they can trust. Since July 2026, LinkedIn lets members report posts that seem like "AI slop". Here is how to [use AI without sounding like everyone else](https://scout7.ai/academy/content-marketing/how-to-use-ai-for-content-creation). ## Sources - [Engineering the next generation of LinkedIn's Feed](https://www.linkedin.com/blog/engineering/feed/engineering-the-next-generation-of-linkedins-feed). LinkedIn Engineering, 12 March 2026. - [LinkedIn rolls out AI-based people search to Premium members in the U.S.](https://pulse2.com/linkedin-rolls-out-ai-based-people-search-to-premium-members-in-the-u-s/). Pulse 2.0, 15 November 2025. - [LinkedIn character limits 2026](https://posttruncate.com/en/blog/linkedin-character-limits-2026/). PostTruncate, 12 June 2026. - [Edit the About section on your profile](https://linkedin.com/help/linkedin/answer/92157/editing-the-about-section-in-your-profile?lang=en). LinkedIn Help, checked 3 October 2026. - [Create a good LinkedIn profile](https://www.linkedin.com/help/linkedin/answer/a554351). LinkedIn Help, checked 3 October 2026. - [Manage featured samples of your work on your LinkedIn profile](https://www.linkedin.com/help/linkedin/answer/a550399/manage-featured-samples-of-your-work-on-your-linkedin-profile). LinkedIn Help, checked 3 October 2026. - [Create a LinkedIn Service Page](https://www.linkedin.com/help/linkedin/answer/a569554). LinkedIn Help, checked 3 October 2026. - [LinkedIn Service Pages FAQs](https://www.linkedin.com/help/linkedin/answer/a569534). LinkedIn Help, checked 3 October 2026. - [Get started as a service provider on LinkedIn](https://www.linkedin.com/help/linkedin/answer/a550345). LinkedIn Help, checked 3 October 2026. - [Add or remove a custom button from your profile](https://www.linkedin.com/help/linkedin/answer/a1484520). LinkedIn Help, checked 3 October 2026. - [Make follow primary](https://www.linkedin.com/help/linkedin/answer/a528011). LinkedIn Help, checked 3 October 2026. - [Customize your public profile URL](https://www.linkedin.com/help/linkedin/answer/a542685). LinkedIn Help, checked 3 October 2026. - [Request a recommendation](https://www.linkedin.com/help/linkedin/answer/a546682). LinkedIn Help, checked 3 October 2026. - [Verifications on your LinkedIn profile](https://www.linkedin.com/help/linkedin/answer/a1359065). LinkedIn Help, checked 3 October 2026. - [Add or change the background photo on your profile](https://www.linkedin.com/help/linkedin/answer/a568217/add-or-change-the-background-photo-on-your-profile). LinkedIn Help, checked 3 October 2026. - [Who's viewed your profile: Basic and Premium features](https://www.linkedin.com/help/linkedin/answer/a548046). LinkedIn Help, checked 3 October 2026. - [Analytics for LinkedIn members](https://www.linkedin.com/help/linkedin/answer/a711358). LinkedIn Help, checked 3 October 2026. - [Invitation limit reached](https://www.linkedin.com/help/linkedin/answer/a550555). LinkedIn Help, checked 3 October 2026. - [LinkedIn outlines more measures to combat engagement pods](https://www.socialmediatoday.com/news/linkedin-outlines-more-measures-to-combat-engagement-pods/812290/). Social Media Today, 16 February 2026. - [LinkedIn adds a button to report AI-generated 'slop'](https://techcrunch.com/2026/07/30/linkedin-adds-a-button-to-report-ai-generated-slop/). TechCrunch, 30 July 2026. - [The timeline for influencing B2B buyers is shrinking: 2025 Buyer Experience Report](https://6sense.com/newsroom/the-timeline-for-influencing-b2b-buyers-is-shrinking-insights-from-6senses-2025-buyer-experience-report/). 6sense, 12 November 2025. - [Pricing](https://cal.com/pricing). Cal.com, checked 3 October 2026.