Vegan adults juggling busy lives need tasty, high‑protein, convenient nutrition. Adults 25‑44, mostly in the US, who follow vegan fitness and bodybuilding communities. Finding convenient, high‑protein vegan meals that taste good and feel natural.
Scout7 built this segment from 74 real social media conversations. Their primary concerns include Not enough protein from vegan sources, Limited vegan breakfast options, Busy veg.
Demographics, identity, and community context
Key Tradeoff: High conversion · Broad reach
Advertising intelligence for paid campaigns
Platforms ranked by audience affinity with strategic context
Messaging strategies and content formats that resonate
What keeps this audience up at night
“What’s the best vegan protein powder you’ve tried? Looking for the best vegan protein powder. I want something high in protein, tasty, and clean.”
Real user feedback
“How are the vegans getting their protein? For context, I’m not strictly vegan. However, I’ve never really been a dairy fan...”
Real user feedback
Higher score = more mentions × higher severity
“Consuming eggs? Consuming eggs?? I’ve been vegetarian for about 6 years now...”
Real user feedback
“5 HEALTHY SMOOTHIES | recipes for wellness and weight loss Jan 7, 2022 ...”
Real user feedback
Higher score = more mentions × higher severity
“Ample Meal Replacement Review (UPDATE): Even More Nutritious? Jan 25, 2019 ... Improves gut health · Improves insulin sensitivity · Lowers inflammatio...”
Real user feedback
“18 | Nutrition for Busy Moms: Nourish Your Body, Boost ... - YouTube Nov 23, 2023 ... ... convenient foods without giving up on their nutritional valu...”
Real user feedback
Higher score = more mentions × higher severity
5 of 74 posts — what the market is saying
This weeks high protein vegan prep 🌱💪 Happy Vegan strong Wednesday fam! Below will be a brief summation of what my nutrition looks like this week while cutting. Namely going over my protein sources I’m using for prep🌱💪 Calories 2500-2700 (higher...
How to Make Your Protein Shake Taste Better - YouTube Feb 26, 2014 ... Check out my brand new cookbook: https://michaelkory.com/products/cookbook Over 250 recipes and free updates for the life of the book!
How are the vegans getting their protein? For context, I’m not strictly vegan. However, I’ve never really been a dairy fan. Things like Greek yogurt and cottage cheese, even eggs, and cheese are just something I cannot force myself to eat. Lean mea
PROTEIN SHAKES? Hi all just wondering if anyone recommended a good protein shake ? I'm finding it hard to eat enough without one and I'm currently using Ka'Chava and while I do like them the vegan protein isn't hitting right. I think I need something
24 sources from 4 platforms (74 total posts analyzed)
Micro-topics discovered in conversations
This is a preview. Scout7 can find this exact audience from real conversations and auto-generate ad campaigns and creatives tailored to your brand — so you can launch in minutes, not months.
