Product creators seeking effective in‑app guidance to boost feature adoption. Young professionals (25‑44) designing SaaS products and startups, active on Reddit and YouTube. Struggling to create guidance that actually drives user adoption without wasting effort.
Scout7 built this segment from 64 real social media conversations. Their primary concerns include Unclear best practices for creating effective in‑app guidance, Difficulty onboar.
Demographics, identity, and community context
Moderate conversion · Moderate reach
Advertising intelligence for paid campaigns
Platforms ranked by audience affinity with strategic context
Messaging strategies and content formats that resonate
What keeps this audience up at night
“Best practices for making guidance contextual, interactive, and ...”
Real user feedback
“What Is In‑App Guidance? Everything You Need to Know”
Real user feedback
Higher score = more mentions × higher severity
“5 Best Practices For User Onboarding”
Real user feedback
“Onboarding UX Design Patterns for Success”
Real user feedback
Higher score = more mentions × higher severity
“Introducing Chameleon's Copilot for Better In-App Messaging Dec 9, 2025 ... ... in-app messaging | 14 comments on LinkedIn. ... Blending Customer Expe...”
Real user feedback
“#growth | Elena Verna | 96 comments - LinkedIn Sep 25, 2023 ... Zoom, my love, real talk for a sec: in-app messaging needs ownership. After hiring som...”
Real user feedback
Higher score = more mentions × higher severity
Knowledge gaps and emerging topics
5 of 64 posts — what the market is saying
Marcus W.'s Post - LinkedIn Dec 12, 2024 ... In-app guidance fuels it. Whether you're onboarding new ... When and how to use guidance for real business impact Best practices ...
How to improve feature adoption for new users - YouTube Apr 12, 2023 ... Our guide to in-app guides. CommandBar•432 · 2:45 · Go ... 5 Feature Adoption Metrics That Every PM Should Track & 5 Strategies To Improve Them.
Streamlining App Development with Apple Design Guidelines Feb 26, 2026 ... ... best practices” instructions. Systemize them once. Reuse forever ... Senior Product Designer I AI Prototyper I UX UI Design I Mentor. 3w.
Why PMs should learn UI/UX design - LinkedIn Mar 5, 2025 ... I'm a wealth tech product manager and today I paid a UI/UX designer to critique a Figma demo I created. If I'm being honest, I completely ...
24 sources from 2 platforms (64 total posts analyzed)
Micro-topics discovered in conversations
Common misconceptions to address
Adding a tooltip guarantees user understanding
Leads teams to rely on a single UI element instead of a holistic onboarding flow.
Design alone solves adoption problems
Creates false confidence that visual polish will drive usage without data‑driven guidance.
Frequently asked questions about People Building In App Guides
This is a preview. Scout7 can find this exact audience from real conversations and auto-generate ad campaigns and creatives tailored to your brand — so you can launch in minutes, not months.
Challenge a common misconception with surprising data or proof.
Reveal a non-obvious tip that insiders know.
Propose a short commitment to lower perceived risk.
More guidance always equals higher adoption
Over‑loads users, causing fatigue and disengagement.
Video tutorials replace in‑app tours
Shifts learning out of the product context, reducing on‑the‑spot help.
Target them on Reddit subreddits like r/startupideas, r/founder, r/FutureTechDevelopers, r/AIAppsDevelopment, and r/buildinpublic, plus YouTube and LinkedIn. Use Google In‑Market segments such as Business Technology and Design Software, and affinity groups like Small Business Owners and Developer Community. Scout7 identified these platforms from 64 social conversations.
Use hook patterns that bust myths, reveal insider secrets, or pose time‑boxed challenges. Focus on best‑practice guides, ROI templates, and quick‑build demos that address design vs. adoption myths. Scout7 found high engagement with tutorial videos and checklist posts.
They struggle with unclear best‑practice guidance, difficulty onboarding SaaS users, over‑reliance on tooltips, measuring real business impact, and balancing design aesthetics with adoption results. These were the top five problems uncovered by Scout7.
Proof such as case studies showing adoption lifts, live demos, ROI calculators, and testimonials from similar startups. They also need low‑friction onboarding, clear pricing, and assurance against hidden fees. Scout7’s intent signals highlight a need for concrete evidence.
Scout7's AI analyzed 64 social media conversations across Reddit, YouTube, and LinkedIn using natural language processing to identify this audience segment, their pain points, and purchase intent signals.
