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Run your agency’s numbers
before you bet on them.

5 calculators that do the arithmetic the Academy teaches, with your figures: what to charge, how many clients you can carry, whether you are profitable, how to grow, and what marketing really costs you.

Start with pricing See all tools

5: tools
Sourced: benchmarks
Shareable: links

Pick the question you are stuck on

Each tool answers one question with your own figures. Change a number and the result moves; copy the link and the numbers travel with it.

01Pricing calculatorWhat should I actually charge for marketing services?Work out your real cost per billable hour, the rate you should charge, what a monthly retainer is worth and the minimum engagement you should accept.For agencies 02Capacity calculatorHow many clients can my team really handle?See how many clients your team can actually serve, where the hours go, what it would take to reach your target, and what cutting production time honestly buys you.For agencies 03Profit calculatorIs my agency actually profitable, or just busy?Turn client count, retainer, delivery cost and overhead into delivery margin, net margin, profit per client and the number of clients you need to break even.For agencies 04Growth calculatorMore clients, higher prices, or both?Compare the routes to a revenue target: more clients, a higher average retainer, or a price rise that survives losing a client or two.For agencies 05Marketing cost calculatorAgency, DIY or Scout7: what am I really paying for marketing?Compare hiring an agency, doing it yourself and running Scout7 — in cash and in hours of your own time — for a month and a year.For founders

How the tools fit the Academy

A lesson explains the decision. A tool runs it with your numbers. The product only appears where the numbers say the hours are the problem.

1LearnThe Academy teaches the arithmetic: cost per hour, capacity, margin, the price rise that survives a departure.Open the Academy
2CalculateEach tool runs that arithmetic with your figures and hands back a number you can defend, with the benchmark next to it.Pick a tool
3DoWhen the numbers say the hours are the problem, Scout7 carries the delivery load — drafts queued for your approval, nothing live without it.Scout7 for agencies

Questions

Are these free?

Yes. Every calculator is free to use and share, with no signup and no email wall.

Where do the benchmarks come from?

Published survey data — Ahrefs, Clutch, Parakeeto, Promethean Research and the US Bureau of Labor Statistics among them. Each figure is labelled with its source on the tool that uses it, and matches what the linked Academy lesson says.

Do you store my numbers?

No. They live in the URL only when you copy a link.

Run your agency’s numbers before you bet on them.

Pick the question you are stuck on

How the tools fit the Academy

Questions

Run your agency’s numbers
before you bet on them.