Scout7 Academy
You built the product. Here is how to get customers.
Step-by-step marketing guides for founders who have built the product and now need customers. Each one is a task you can finish, and each one ends in a checklist.
Free to read. No signup. 18 sections, 36 of 198 guides written so far.
New to a term? The marketing glossary explains each one in plain English.
Who are you?
Pick the one closest to you. You get your own path, and the guides show the ones that fit you first.
- SaaS
SaaS founder
Self-serve software. People sign up and try it without a sales call.
Start with: How to market a SaaS product
- B2B
B2B founder
Sales-led: software, services, manufacturing or wholesale. You do the selling.
Start with: How to market your B2B business
- D2C
D2C brand founder
Your own products, sold online: Shopify, Amazon, Etsy, TikTok Shop.
Start with: How to market a D2C brand
- Agency
One-person agency
You run marketing for small businesses, alone or almost alone.
Start with: How to market your marketing agency
All 18 sections
From the first plan to running an agency. Titles not written yet are listed so you can see what is coming.
- 1Make your marketing planDecide who you sell to, what you say, where you show up and what to spend.23 of 23 written
- 2Get your first customersFind and win your first paying customers, mostly with free methods you can start today.12 of 12 written
- 3LaunchPlan a launch that brings real signups, orders or meetings, not just one busy day.1 of 9 written
- 4Get found on GoogleGet your pages found on Google and check that the visits keep growing.0 of 15 written
- 5Get recommended by ChatGPT and AI answersGet ChatGPT and other AI tools to name you when buyers ask for help.0 of 7 written
- 6Make content people look forMake a steady stream of useful posts, videos and articles that bring buyers to you.0 of 8 written
- 7Grow on social mediaPick one or two platforms, post what your buyers care about and grow a following.0 of 14 written
- 8Reach buyers directlyBuild a list of buyers and reach them by email, LinkedIn or phone.0 of 8 written
- 9Close the dealTurn interested buyers into signed deals with calls, demos and proposals.0 of 8 written
- 10Sell through partners, events and storesGet partners, events and stores to put your product in front of more buyers.0 of 10 written
- 11Get reviews, press, creators and referralsGet customers, reviewers, creators and reporters to vouch for you.0 of 12 written
- 12Email and newslettersBuild an email list and send emails that bring people back to buy.0 of 7 written
- 13Paid adsDecide if ads are worth it yet, then run small tests that pay back.0 of 10 written
- 14Turn visitors into customersMake your website clear enough that visitors sign up, book a call or buy.0 of 10 written
- 15Keep customers and grow each oneKeep the customers you have, and help each one stay longer and spend more.0 of 9 written
- 16Measure what's workingTrack where customers come from and what they cost, then do more of what works.0 of 7 written
- 17Get help: hiring, agencies and AIDecide when to get help, who to hire and what AI can do for you.0 of 3 written
- 18Run a marketing agencyStart, price, fill and grow a small marketing agency, one client at a time.0 of 26 written
Newest guides
- Get your first customersD2CHow to get your first sale on EtsyGet your first sale on Etsy with no ad budget: fix every listing Etsy search flags, rewrite titles and 13 tags in buyers’ words, add 1 real listing a day up to 30, send 100 personal messages a day with your Share & Save link, post 2 pins and 2 short videos a day, and count orders by source every Sunday.
- Get your first customersAgencyHow to get your first client as a marketing agencyGet your first client as a marketing agency with no case studies: write one offer with a paid first month, ask everyone you know for an introduction, send 100 personal messages and 20 answers a day, send a proposal the same day as every call, and count calls and clients every Sunday.
- Get your first customersHow to get customers online for freeGet customers online for free: make one offer people can pay for or book, send 100 personal messages and answer 20 questions a day, post twice a day on one channel, add the free listings that fit, and count customers by source every Sunday.
- Get your first customersHow to get traffic to a new website for freeGet traffic to a new website for free: let Google, Bing and ChatGPT read your site today, write down 100 questions your buyers ask, then publish 1 page, give 20 answers in 5 communities and post 2 times on 2 channels every day, and count visits by source every Sunday.
- Get your first customersHow to get people to try your productGet people to try your product when nobody clicks your link: turn it into one small try with one clear result, remove every step before that result, offer it by name in 100 personal messages a day, ask everyone interested to start today, and find where people stop every Sunday.
- Get your first customersSaaSHow to get beta users for your startupGet beta users for your startup who have the problem and will pay: write a 4-week beta deal with an end date and a founding price, send 100 personal invites and 20 answers a day, set up every beta user on a 20-minute call and watch, count who used it every Sunday, and ask every active beta user to pay at the end.