Scout7 Academy
You built the product. Here is how to get customers.
Step-by-step marketing guides for founders who have built the product and now need customers. Each one is a task you can finish, and each one ends in a checklist.
Free to read. No signup. 18 sections, 196 of 198 guides written so far.
New to a term? The marketing glossary explains each one in plain English.
Who are you?
Pick the one closest to you. You get your own path, and the guides show the ones that fit you first.
- SaaS
SaaS founder
Self-serve software. People sign up and try it without a sales call.
Start with: How to market a SaaS product
- B2B
B2B founder
Sales-led: software, services, manufacturing or wholesale. You do the selling.
Start with: How to market your B2B business
- D2C
D2C brand founder
Your own products, sold online: Shopify, Amazon, Etsy, TikTok Shop.
Start with: How to market a D2C brand
- Agency
One-person agency
You run marketing for small businesses, alone or almost alone.
Start with: How to market your marketing agency
All 18 sections
From the first plan to running an agency. Titles not written yet are listed so you can see what is coming.
- 1Make your marketing planDecide who you sell to, what you say, where you show up and what to spend.23 of 23 written
- 2Get your first customersFind and win your first paying customers, mostly with free methods you can start today.12 of 12 written
- 3LaunchPlan a launch that brings real signups, orders or meetings, not just one busy day.9 of 9 written
- 4Get found on GoogleGet your pages found on Google and check that the visits keep growing.15 of 15 written
- 5Get recommended by ChatGPT and AI answersGet ChatGPT and other AI tools to name you when buyers ask for help.7 of 7 written
- 6Make content people look forMake a steady stream of useful posts, videos and articles that bring buyers to you.8 of 8 written
- 7Grow on social mediaPick one or two platforms, post what your buyers care about and grow a following.14 of 14 written
- 8Reach buyers directlyBuild a list of buyers and reach them by email, LinkedIn or phone.8 of 8 written
- 9Close the dealTurn interested buyers into signed deals with calls, demos and proposals.8 of 8 written
- 10Sell through partners, events and storesGet partners, events and stores to put your product in front of more buyers.10 of 10 written
- 11Get reviews, press, creators and referralsGet customers, reviewers, creators and reporters to vouch for you.12 of 12 written
- 12Email and newslettersBuild an email list and send emails that bring people back to buy.7 of 7 written
- 13Paid adsDecide if ads are worth it yet, then run small tests that pay back.10 of 10 written
- 14Turn visitors into customersMake your website clear enough that visitors sign up, book a call or buy.10 of 10 written
- 15Keep customers and grow each oneKeep the customers you have, and help each one stay longer and spend more.9 of 9 written
- 16Measure what's workingTrack where customers come from and what they cost, then do more of what works.7 of 7 written
- 17Get help: hiring, agencies and AIDecide when to get help, who to hire and what AI can do for you.3 of 3 written
- 18Run a marketing agencyStart, price, fill and grow a small marketing agency, one client at a time.24 of 26 written
Newest guides
- Run a marketing agencyAgencyHow to keep client brand voices separate when using AIKeep client brand voices separate when using AI: make one ChatGPT or Claude project per client with its memory kept inside, write a one-page voice file from the client's own words, draft 3 versions of every post in the right project, pass a blind voice check before approval, and add one rule from the client's edits every Sunday.
- Run a marketing agencyAgencyHow to manage multiple client social media accountsManage multiple client social media accounts when it is just you: list every account with its owner, your role and how it gets posted, lock your own logins with two-factor codes, give each client its own group in one scheduler and one folder, work one client at a time every day with a right-account check, post twice a day on your own channel, and count posts and hours every Sunday.
- Run a marketing agencyAgencyHow to write a monthly client reportWrite a monthly client report your clients read: lead with the one number from their package against where it started, fill one row per client every Sunday from their own records, let AI draft the page on the 2nd, check every number, and send it on the 3rd with one ask and a 30-minute call.
- Run a marketing agencyAgencyHow to explain SEO timelines to clientsExplain SEO timelines to clients when it is just you: write down six starting numbers from Search Console, put the pages you will publish each month and four check dates with pass lines on one page, get a written yes before they sign, send four SEO lines every Sunday, answer every question the same day, and change one thing at each missed check.
- Run a marketing agencyAgencyHow to reduce agency client churnReduce agency client churn when it is just you: write down the one number each client pays for, check every client for 7 warning signs every day, call within 24 hours when you see two, send a weekly update with the number and one new idea, hold a review every 90 days, and leave cleanly when a client still goes.
- Run a marketing agencyAgencyHow to raise agency pricesRaise agency prices when it is just you: log each client's hours against what their price pays for, put your new price on every new proposal and send 100 personal messages a day until it holds on 10 proposals, then call each client and email a new price, a date at least 60 days away and a smaller option, and count every Sunday.