Agency path
Marketing guides for one-person agencies
You run marketing for small businesses, alone or almost alone.
15 of 121 guides written. Start at the top and work down.
Start here
How to market your marketing agencyMarket your marketing agency when it is just you: an 8-week routine next to client work, with who to pick, what to send, what to put on your site and LinkedIn, and what to count every Friday.Read the first guide- How to validate a business idea without spending moneyValidate a business idea without spending money: set a pass mark, message 100 people a day about the problem, ask everyone who has it to pay through a free one-page offer, and decide after 2,800 messages.
- How to create an ideal customer profileCreate an ideal customer profile when you have one or two customers: list everyone who paid, tried or talked to you, write 2 or 3 one-sentence guesses, test them with 100 messages a day, and keep the one that gets the most chats after 1,500 messages.
- How to do customer interviewsDo customer interviews when you have almost no customers: 7 questions about the last time the problem happened, 100 messages a day to book 20-minute calls, a notes sheet in their exact words, and a Sunday count that puts those words into your marketing.
- How to do a competitor analysisDo a competitor analysis in 5 days with free tools: list 10 alternatives your buyers use, read 100 complaints about the top 5 in their own words, put the gap you can fix in your headline, and check them for 45 minutes every Sunday.
- How to write a value propositionWrite a value proposition from your buyers' own words: copy 30 phrases, write 3 one-sentence versions, test them in 100 personal messages a day, and put the winner on your homepage after 900 messages.
- How to choose marketing channels for an agencyChoose marketing channels for your agency: ask your clients where they looked, test 3 places for 4 weeks at full volume next to your outreach, then double the one with the most calls per 10 hours.
- How to fit marketing into your week as a solo founderFit marketing into your week as a solo founder: find 5 hours a day by cutting product work first, do the marketing block before you build every day, then write next week's posts and count what worked every Sunday.
- How to set a marketing budget for your agencySet a marketing budget for your agency when you have one or two clients: 4 hours a day and 10% of last month's revenue, what the first $100 should buy, when to start ads, and what to count every Sunday.
- How to price digital marketing servicesPrice your digital marketing services when it is just you: work out your lowest price per hour, turn it into one monthly package with three options, send a price after every call, and change it by counting wins every Sunday.
- How to get your first client as a marketing agencyGet your first client as a marketing agency with no case studies: write one offer with a paid first month, ask everyone you know for an introduction, send 100 personal messages and 20 answers a day, send a proposal the same day as every call, and count calls and clients every Sunday.
- How to get customers online for freeGet customers online for free: make one offer people can pay for or book, send 100 personal messages and answer 20 questions a day, post twice a day on one channel, add the free listings that fit, and count customers by source every Sunday.
- How to get traffic to a new website for freeGet traffic to a new website for free: let Google, Bing and ChatGPT read your site today, write down 100 questions your buyers ask, then publish 1 page, give 20 answers in 5 communities and post 2 times on 2 channels every day, and count visits by source every Sunday.
- How to get people to try your productGet people to try your product when nobody clicks your link: turn it into one small try with one clear result, remove every step before that result, offer it by name in 100 personal messages a day, ask everyone interested to start today, and find where people stop every Sunday.
- Why no one is buying your product, and how to fix itFind out why no one is buying your product: count four numbers from the last 30 days (people who saw it, took a first step, bought and came back), fix only the first one under its line, keep sending 100 personal messages a day so each fix reaches enough people, and count again every Sunday.
- How to build a waitlist before you launchComing soon
- How to announce a new business on social mediaComing soon
- How long does SEO take to work?Coming soon
- How to find keywords for SEOComing soon
- Technical SEO checklist for a new websiteComing soon
- How to get your website indexed on GoogleComing soon
- How to use Google Search ConsoleComing soon
- How to measure SEO successComing soon
- How to write a blog post that ranks on GoogleComing soon
- How to make an article rank higher on GoogleComing soon
- How to write competitor comparison and alternative pagesComing soon
- How to get backlinks for a new websiteComing soon
- How to get backlinks from news websitesComing soon
- How to set up a Google Business ProfileComing soon
- How to rank on Google MapsComing soon
- How to get your brand mentioned by ChatGPTComing soon
- How to get on the "best of" lists AI tools citeComing soon
- How to show up in Google AI OverviewsComing soon
- How to add llms.txt and schema markupComing soon
- How to track AI traffic and ChatGPT mentionsComing soon
- How to plan a content calendarComing soon
- How to repurpose content across platformsComing soon
- How to use AI for content creationComing soon
- How to write a case studyComing soon
- How to get booked as a podcast guestComing soon
- How to start a YouTube channel for businessComing soon
- How to make short-form videos for your businessComing soon
- How to find online communities where your buyers talkComing soon
- How to get your first 1,000 followersComing soon
- How to write a LinkedIn profile that brings in clientsComing soon
- How to grow on LinkedIn as a founderComing soon
- Instagram post ideas for a marketing agencyComing soon
- How to promote on Reddit without getting bannedComing soon
- How to promote your business in Facebook groupsComing soon
- How to build a community around your brandComing soon
- How to create a B2B lead list for freeComing soon
- How to warm up an email domain for cold emailComing soon
- How to write a cold emailComing soon
- How to get replies to cold emailsComing soon
- How to follow up on a cold emailComing soon
- How to do LinkedIn outreachComing soon
- How to run a discovery callComing soon
- How to do a product demoComing soon
- How to write a proposal that winsComing soon
- How to sell to enterprise clientsComing soon
- How to design a pricing pageComing soon
- How to move from spreadsheets to a CRMComing soon
- How to set up referral partnershipsComing soon
- How to run a co-marketing campaignComing soon
- How to host a webinarComing soon
- How to find distributors for your productComing soon
- How to get reviewed on ClutchComing soon
- How to get Google reviews for your businessComing soon
- How to collect testimonialsComing soon
- How to pitch journalistsComing soon
- How to start a referral programComing soon
- How to start an affiliate programComing soon
- How to build an email list for freeComing soon
- How to grow a newsletter from scratchComing soon
- How to write a win-back emailComing soon
13
Paid ads
- How much to spend on adsComing soon
- How to make ad creativesComing soon
- How to set up retargeting adsComing soon
- How to run Google Ads for SaaSComing soon
- How to run LinkedIn ads for B2BComing soon
- How to make a website for your businessComing soon
- How to write homepage copyComing soon
- How to write a landing page that convertsComing soon
- How to A/B test a landing pageComing soon
- How to improve website speedComing soon
- How to get feedback from your first usersComing soon
- How to raise prices without losing customersComing soon
- How to set up conversion trackingComing soon
- How to use UTM parametersComing soon
- How to calculate CAC and payback periodComing soon
- How to run a monthly marketing reviewComing soon
- How to get growth moving again when it stallsComing soon
- Should you hire a marketer, an agency or a fractional CMO?Coming soon
- How to hire a marketing agency without getting burnedComing soon
- How to use ChatGPT for marketingComing soon
- How to start a digital marketing agency with no experienceComing soon
- How to go from freelancer to agencyComing soon
- How to choose a niche for your agencyComing soon
- How to package your agency servicesComing soon
- How to price social media managementComing soon
- How to get agency clients without case studiesComing soon
- How to write a cold email for a marketing agencyComing soon
- How to get agency clients on LinkedInComing soon
- How to get clients on UpworkComing soon
- How to find clients online as a freelance marketerComing soon
- How to write a scope of work that stops scope creepComing soon
- How to onboard a new marketing clientComing soon
- How to set up client approvalsComing soon
- How to keep client brand voices separate when using AIComing soon
- How to manage multiple client social media accountsComing soon
- How to run Facebook ads for clientsComing soon
- How to write a monthly client reportComing soon
- How to explain SEO timelines to clientsComing soon
- How to reduce agency client churnComing soon
- How to raise agency pricesComing soon
- How to sell AI visibility servicesComing soon
- How to sell SEO services to web design clientsComing soon
- How to turn website projects into monthly retainersComing soon
- How to hire your first contractorComing soon
- How to resell white-label SEOComing soon
- How to scale a digital marketing agencyComing soon
Other paths: SaaS, B2B, D2C. Or see all sections.