Section 2
Get your first customers
Find and win your first paying customers, mostly with free methods you can start today.
12 of 12 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to get your first 100 SaaS usersSaaSGet your first 100 SaaS users when a few people signed up and most never used it: count only people who did the main thing, offer a 15-minute set-up call in 100 messages and 20 answers a day, set up every signup within 24 hours, launch once you have 20 users, and count users by source every Sunday.
- How to get your first B2B clientsB2BGet your first B2B clients once your own contacts run out: ask everyone you know for one introduction, add 100 named buyers a day, send 100 short personal messages a day from a safe email setup, quote the same day, and count conversations and orders every Sunday.
- How to get your first sales on ShopifyD2CGet your first sales on Shopify with no ad budget: check a stranger can buy with a test order, message everyone you know, then 100 small creators a day, answer 20 shopper questions and post 2 short videos a day, and count orders from strangers every Sunday.
- How to get your first sale on EtsyD2CGet your first sale on Etsy with no ad budget: fix every listing Etsy search flags, rewrite titles and 13 tags in buyers’ words, add 1 real listing a day up to 30, send 100 personal messages a day with your Share & Save link, post 2 pins and 2 short videos a day, and count orders by source every Sunday.
- How to get your first client as a marketing agencyAgencyGet your first client as a marketing agency with no case studies: write one offer with a paid first month, ask everyone you know for an introduction, send 100 personal messages and 20 answers a day, send a proposal the same day as every call, and count calls and clients every Sunday.
Free ways to find people
- How to get customers online for freeGet customers online for free: make one offer people can pay for or book, send 100 personal messages and answer 20 questions a day, post twice a day on one channel, add the free listings that fit, and count customers by source every Sunday.
- How to get traffic to a new website for freeGet traffic to a new website for free: let Google, Bing and ChatGPT read your site today, write down 100 questions your buyers ask, then publish 1 page, give 20 answers in 5 communities and post 2 times on 2 channels every day, and count visits by source every Sunday.
- How to get people to try your productGet people to try your product when nobody clicks your link: turn it into one small try with one clear result, remove every step before that result, offer it by name in 100 personal messages a day, ask everyone interested to start today, and find where people stop every Sunday.
- How to get beta users for your startupSaaSGet beta users for your startup who have the problem and will pay: write a 4-week beta deal with an end date and a founding price, send 100 personal invites and 20 answers a day, set up every beta user on a 20-minute call and watch, count who used it every Sunday, and ask every active beta user to pay at the end.
- How to get clients for a consulting business without referralsB2BGet clients for your consulting business without referrals: sell one fixed-price first project, list 100 companies a day that just showed they need help, send 100 personal messages with one idea each, post twice and answer 20 questions a day, and count conversations every Sunday.
When nothing is working
- Why no one is buying your product, and how to fix itFind out why no one is buying your product: count four numbers from the last 30 days (people who saw it, took a first step, bought and came back), fix only the first one under its line, keep sending 100 personal messages a day so each fix reaches enough people, and count again every Sunday.
- How to fix a SaaS launch that got zero signupsSaaSFind out why your SaaS launch got zero signups from three numbers, fix a broken signup or unclear headline the same day, and replace the launch with a daily routine of messages and answers.