Section 6
Make content people look for
Make a steady stream of useful posts, videos and articles that bring buyers to you.
8 of 8 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to plan a content calendarPlan a content calendar that brings buyers, not just likes: collect 100 questions your buyers ask, fill 4 weeks in one Google Sheet with 1 article and 2 posts a day on each of 2 channels, write and schedule next week's 28 posts every Sunday, reply to every comment, and count what each question brought every Sunday.
- How to repurpose content across platformsRepurpose content across platforms without copy-pasting: list 30 questions your buyers ask, answer one a day in a 10-minute video or one-page article, turn it into 2 posts for each of your 2 or 3 channels with one 9:16 video, upload clean files and reply within an hour, and remake your 3 best pieces every Sunday.
- How to use AI for content creationUse AI for content creation without sounding like everyone else: write a voice and facts file once, give AI 10 minutes of your own material every day, publish 1 page and 2 posts on each of 2 channels after a 6-line check, label realistic AI video, and count what each piece brought every Sunday.
Pieces that bring people in
- How to write a case studyWrite a case study with one or two customers: ask every customer today with three ways to be named, hold a 25-minute recorded interview, let AI draft one page from the transcript, get written approval, then send it in 100 personal messages and 2 posts a day and count the calls it brings every Sunday.
- How to build a free tool that brings in leadsSaaSBuild a free tool that brings in leads for your SaaS: pick one job your product already does that people search for and ChatGPT cannot do in one reply, put it on your own site with no signup, send 100 people a day their own result, and count uses, emails and signups every Sunday.
- How to get booked as a podcast guestGet booked as a podcast guest with no audience or PR budget: write a guest page with 3 episode ideas and a 2-minute video, find and pitch 100 shows a day that reach your buyers with one true line about a recent episode, follow up twice, ask every host for 2 introductions, and count bookings and leads every Sunday.
Video
- How to start a YouTube channel for businessStart a YouTube channel for your business with no audience: set it up under your business name and verify it today, publish one video a day that answers a question your buyers type into YouTube, cut 2 Shorts from each, send every video to the people who asked, and check every Sunday which videos search brings viewers to.
- How to make short-form videos for your businessMake short-form videos for your business with a phone and free apps: write 14 scripts a week from your buyers' questions, film them in one sitting, post 2 vertical videos a day on each app, reply to every comment the same day, and count the messages and sales they bring every Sunday.