Section 14
Turn visitors into customers
Make your website clear enough that visitors sign up, book a call or buy.
10 of 10 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to make a website for your businessMake a website for your business in one day: pick the right builder, put five things on your first page, get it on Google and AI answers, then add one page a day and check your numbers every Sunday.
- How to write homepage copyWrite homepage copy a stranger gets in 5 seconds: a headline under 15 words, one line, one button and five short parts, tested on 20 new people a day until 8 in 10 get it.
- How to write a landing page that convertsWrite a landing page that converts with one offer, your buyers' own words and one button, then send it 100 people a day and fix the one place they stop, with a checklist.
Fix a site that does not sell
- How to fix a SaaS website with traffic but no signupsSaaSFix a SaaS website with traffic but no signups: take out your own visits and bots, find where buyers stop in a free funnel, cut signup to one step with no card, put a signup button on every page with visits, watch 20 recordings a day, and change one thing after every 300 buyer visits.
- How to fix a Shopify store with traffic but no salesD2CFix a Shopify store with traffic but no sales: take bots out of your numbers, buy from your own store as a stranger, find the first step under its line, fix one thing a day from 20 shopper recordings, send 100 personal messages so real shoppers see each fix, and keep or undo each fix every Sunday.
- How to get more leads from a B2B websiteB2BGet more leads from your B2B website: test that every enquiry reaches you, put a quote button, a 3-field form, a starting price and real proof on every page, answer every enquiry within 1 hour, publish 1 page a day and send it in 100 personal messages, and count enquiries per 100 visits every Sunday.
- How to write a product description that sellsD2CWrite a product description that sells: collect 50 things shoppers ask in their own words, say what it is, who it is for, what is in it and the price in the first two lines, add 3 to 5 highlights with proof, test the page on 20 new people a day, and count carts per 100 visits every Sunday.
- How to reduce abandoned cartsD2CReduce abandoned carts on a new Shopify store: find where shoppers stop in Shopify's own report, fix the shipping surprise and the checkout on your phone today, email every person who leaves checkout yourself, and fix one step every Sunday.
Test and speed up
- How to A/B test a landing pageA/B test a landing page with only a few hundred visits a month: work out the visits a test needs before you start, test the headline in your messages when the page is too small, and use a free tool and a fixed stop rule when it is big enough.
- How to improve website speedImprove website speed on a small site: test your 5 main pages in PageSpeed Insights on mobile today, shrink the top image and remove the apps and scripts you do not need, fix 1 page a day until each one passes, then test again every Sunday.