Section 15
Keep customers and grow each one
Keep the customers you have, and help each one stay longer and spend more.
9 of 9 guides written. The rest are marked coming soon and become links when they are published.
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Turn trials into paying users
- Free trial vs freemium: which to chooseSaaSChoose between a free trial and freemium for your SaaS with 4 numbers: start with a 14-day free trial and no card unless a free user costs you under $1, gets value alone in 10 minutes and shows your product to others, then change it after 30 ended trials.
- How to improve activation rateSaaSImprove your activation rate when signups look around once and leave: write down the one action that shows a new user got value, set up a free PostHog funnel, cut every step before it, watch every first session, offer a 15-minute setup call, and fix one step every Sunday.
- How to turn free trials into paying customersSaaSTurn free trials into paying customers when you only have a few dozen trials: list every trial and its first win today, offer every new trial a 15-minute setup call, ask for payment the day the product first works, ask everyone who did not pay why, and fix the biggest drop every Sunday.
- How to reduce SaaS churnSaaSReduce SaaS churn when you have only a handful of customers: turn on failed-payment retries, card emails and cancellation reasons in your billing tool today, ask everyone who cancels why within 24 hours, message every customer who goes quiet for 7 days, offer a yearly plan in month 2 or 3, and fix the top reason people leave every Sunday.
Bring shoppers back
- How to increase repeat purchasesD2CIncrease repeat purchases on a new store: list every buyer with the day their order runs out, put a one-tap reorder link on a refill card in every parcel, write to each buyer 7 days after delivery and 7 days before they run out with no discount, add subscriptions only once 5 people reorder, and fix the top reason every Sunday.
- How to increase average order value on ShopifyD2CIncrease average order value on Shopify without an upsell app: find your most common order, make one bundle with the free Shopify Bundles app that leaves more money than a single item, set free shipping just above your usual order, offer every new buyer one add-on before you ship, send your 100 messages and 2 posts a day to the bundle, and count money left per order every Sunday.
- How to run a sale without training customers to waitD2CRun a sale without training customers to wait: work out the most you can take off one order, hold at most two sales a year with every code ending, give your list 24 hours early, sell at full price with 100 messages and 2 posts a day, and check every Sunday that 8 in 10 orders are at full price.