Section 8
Reach buyers directly
Build a list of buyers and reach them by email, LinkedIn or phone.
8 of 8 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to create a B2B lead list for freeCreate a B2B lead list for free: write one line that decides who fits, set up a 12-column Google Sheet, add 100 named buyers a day from public lists with one true dated fact and the source on each row, clean it before you send, and count replies by source every Sunday.
- How to find a decision maker's email addressB2BFind a decision maker's email address for 100 companies a day: pick one person per company by size, look on their own pages first, use Hunter's free plan or the company's email format for the rest, check every address, and keep bounces under 2 in 100.
- How to warm up an email domain for cold emailWarm up an email domain for cold email: buy 5 separate domains, set up 15 mailboxes with SPF, DKIM and DMARC, send only warm emails for 2 weeks, then climb from 10 to 30 a day per mailbox to reach 100 new people a day.
Write and send
- How to write a cold emailWrite a cold email strangers answer: under 80 words, a 4 to 6 word subject, one true line about them and one small question, then send 100 a day and count replies every Sunday.
- How to get replies to cold emailsGet replies to cold emails when you get few or none: count bounces and replies per 100 people instead of opens, test whether you land in spam, verify your list and email one person per company, rewrite to under 80 words with one true line and one small ask, follow up 3 times, and judge each version after 1,000 people every Sunday.
- How to follow up on a cold emailFollow up on a cold email without being annoying: put day 3, day 7 and day 14 dates on everyone in one sheet, send up to 3 short follow-ups in the same thread with something new each time, answer every reply the same day, and count replies by follow-up every Sunday.
Other ways to reach out
- How to do LinkedIn outreachDo LinkedIn outreach that gets replies without breaking LinkedIn's rules: fix your headline, comment before you connect, send 15 connection requests a day to stay under the weekly cap of about 100, spread 100 personal messages a day across connections, free messages and comments, follow up 3 times, and count replies every Sunday.
- How to cold call past the gatekeeperB2BCold call past the gatekeeper: check the US and UK calling rules, put a buyer's name and one true reason on 100 rows a day, ask for them by name in one honest line, make 100 calls a day with 3 tries each, and count buyers reached and meetings every Sunday.