Section 12
Email and newsletters
Build an email list and send emails that bring people back to buy.
7 of 7 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to build an email list for freeBuild an email list for free: pick one free thing your buyers want, put up a free Kit signup page on your own domain today, ask 100 people a day and put your link in 20 answers and 2 posts a day, write to every new subscriber within 24 hours, and email the list and count subscribers by source every Sunday.
- How to grow a newsletter from scratchGrow a newsletter from scratch with no audience and no budget: one clear line on who it is for, a free beehiiv signup page, 100 personal invitations and 2 posts a day, recommendation swaps, and a Sunday count of replies and new readers.
- How to write an email popup that isn't just a discountD2CWrite an email popup that isn't just a discount: give away the answer shoppers want before they buy, ask one question in Shopify Forms, send 100 people a day to it, write back to everyone who joins, and judge it every 500 views by first orders.
Emails that run on their own
- How to set up Klaviyo flows for a new storeD2CSet up Klaviyo flows for a new store on the free plan: connect Shopify and turn on tracking today, set live a 3-email welcome series, a 2-email abandoned checkout reminder and a thank-you for first orders, check every day that each one sent, and fix one email every Sunday after 100 people.
- How to write SaaS onboarding emailsSaaSWrite SaaS onboarding emails that get new signups to their first win: pick the one action that shows your product works, send a plain welcome email and four short emails triggered by what each user did from a free Loops account, write by hand to every stuck signup every day, and fix the email where most people stop every Sunday.
- How to nurture B2B leads by emailB2BNurture B2B leads by email when your buyers take months to decide: put everyone who asked but has not bought into one sheet, ask each when they will decide, send one useful email every 14 days that answers a real buyer question, offer a call the day they are ready, and count replies, calls and quotes every Sunday.
- How to write a win-back emailWrite a win-back email that brings back customers who went quiet: list everyone past their reorder gap, send each a short personal note asking why they stopped, follow up 3 times, and fix the top reason every Sunday.