Section 4
Get found on Google
Get your pages found on Google and check that the visits keep growing.
15 of 15 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How long does SEO take to work?Find out how long SEO takes to work for a new site: check in 20 minutes that buyers search for what you sell, get your site onto Google today, publish 1 page a day for searches people make just before they buy, and judge it at week 2, month 1, month 3 and month 6 against a number for each, with a count every Sunday.
- How to find keywords for SEOFind keywords for SEO when every tool says 0: collect 300 phrases your buyers type from Google suggestions, forums and a free tool, keep the 100 a new site can win with one page each, add 5 new ones every day, and add Search Console's real queries every Sunday.
Set up and measure
- Technical SEO checklist for a new websiteRun the technical SEO checks that matter for a new website in one afternoon: turn off every setting that hides it, check Google sees your words, one secure address, your sitemap in Google and Bing and a free crawl with 0 errors, then test each new page the day you publish it and the whole site every Sunday.
- How to get your website indexed on GoogleGet your website indexed on Google: add it to Search Console, turn off anything that hides it, submit your sitemap and request indexing for your 5 main pages today, then link and request every new page each day and fix the pages that are not indexed every Sunday.
- How to use Google Search ConsoleUse Google Search Console on a new site: add it as a Domain property and submit your sitemap today, request indexing for each day's new page, and every Sunday write down non-brand impressions and clicks, pick 3 pages to improve and 5 new searches to write for, and check for problems.
- How to measure SEO successMeasure SEO success on a new site with free tools: write down the result that counts (signups, enquiries or orders from Google), track it as a key event in Google Analytics, ask every buyer where they found you, fill one Sunday scorecard row for seen, visited, acted and bought, fix the first number below its line, and work out what one customer from Google costs you each month.
Write pages that rank
- How to write a blog post that ranks on GoogleWrite a blog post that ranks on Google: read the top 5 results for your keyword, add one thing only you know, let AI draft from your notes, check every fact, link it from 3 of your pages, publish 1 a day, and count posts with impressions every Sunday.
- How to make an article rank higher on GoogleMake an article rank higher on Google: list the articles Search Console already shows at position 8 to 20, update 1 a day in about an hour with a title that answers the search, what the top 3 results miss, proof only you have and 3 internal links, and compare each one's numbers 4 weeks later every Sunday.
- How to write competitor comparison and alternative pagesWrite competitor comparison and alternative pages that buyers trust: list 30 pages from your rivals' Google suggestions, copy their prices from their own sites with dates, publish 1 page a day with the verdict first and 6 fair-comparison checks, and update prices every Sunday.
- How to get backlinks for a new websiteGet backlinks for a new website with no budget or press contacts: take the 20 links you can get from your profiles, partners and directories today, list 100 sites that link to your competitors, publish one page worth linking to, send 100 personal pitches a day offering a guest article, a broken-link fix or a page for their list, and count new linking sites every Sunday.
- How to get backlinks from news websitesGet backlinks from news websites with no PR budget: write a source kit with 5 numbers only you have, answer 20 journalist requests a day on free services like HARO in your own words, send local and trade reporters a story from your own numbers once a month, and ask for every missing link every Sunday.
Stores and local businesses
- How to do SEO for a Shopify storeD2CDo SEO for your Shopify store with a few products and no budget: check Google can see your store, give every product and collection page one phrase shoppers type, publish 1 buying-question page a day on your Shopify blog, ask 20 sites a day for a link, and check Search Console every Sunday.
- How to list your products on Google Shopping for freeD2CList your products on Google Shopping for free: pass Google's store checks, connect your store to Merchant Center with the free Google & YouTube app, write titles in the words shoppers type, fix every flagged issue the same day until each product is approved, and check views and clicks every Sunday.
- How to set up a Google Business ProfileSet up a Google Business Profile that stays up: check in 10 minutes that you meet customers in person, create it with your real name, one category and your address or service area, verify it by video, phone or email, fill in every section, send your review link to every customer the day you serve them, and write down 5 numbers every Sunday.
- How to rank on Google MapsRank on Google Maps: check Google lets your business show, copy the primary category the top 3 use, ask every customer for a review, add a page for each service, ask 20 local sites a day for a listing, and scan your rank once a month for free.