Section 9
Close the deal
Turn interested buyers into signed deals with calls, demos and proposals.
8 of 8 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to run a discovery callRun a discovery call that leads to a sale: book every yes within 2 days, open with the time and the goal, ask 12 questions about their problem and let them talk more than half the call, check 4 signs they fit, say your price, book a dated next step before you hang up, send the recap within 24 hours, and count your calls every Sunday.
- How to make a sales deckB2BMake a sales deck in one afternoon: write 10 slides from your buyers' own words, save a PDF that sells without you, send it within an hour of every "send me more info" and every call, and fix one slide every Sunday.
- How to do a product demoDo a product demo that ends in a sale: write a one-page plan from the buyer's problem, show 3 things in 30 minutes, book the next step in the calendar before you hang up, send the recap within an hour, and count where demos stop every Sunday.
- How to write a proposal that winsWrite a proposal that wins: say your price range and agree a decision date on the call, send a one-page proposal with three options the same day to everyone who decides, follow up on day 3, 7 and 14, and change one part after every 10 proposals.
Bigger deals
- How to sell to enterprise clientsSell to enterprise clients with no sales team: pick 300 large companies where your problem is a top-3 priority, get your security, insurance and contract pack ready before the first call, send 100 personal messages a day to up to 3 roles per company a week, offer a small paid pilot with numbers that decide it, and check every deal's next dated step every Sunday.
- How to respond to an RFPB2BRespond to an RFP when you do all the selling: score it on 8 yes-or-no questions in 30 minutes, send your questions before the deadline, answer 25 requirements a day from one compliance sheet with AI drafts and your own proof, submit 24 hours early, ask for feedback on every result, and send 100 personal messages a day so you are known before the next one.
Pricing page and CRM
- How to design a pricing pageDesign a pricing page that works with a few hundred visitors: show your price as plain text one click from your homepage, test it on 10 people for 10 seconds, ask 100 buyers a day what stops them, and change one thing after every 100 visits.
- How to move from spreadsheets to a CRMMove from spreadsheets to a CRM in one afternoon, for free: put everyone who replied into a five-stage pipeline, log every reply the same day, and review your deals every Sunday.