SaaS path
Marketing guides for SaaS founders
Self-serve software. People sign up and try it without a sales call.
19 of 112 guides written. Start at the top and work down.
Start here
How to market a SaaS productMarket a new SaaS product with no budget: a 4-week routine for one founder, with the messages to send, where to answer questions, and the numbers to check every Sunday.Read the first guide- How to market your product as a technical founderMarket your product as a technical founder: freeze new features, put 5 hours of marketing before any code every day, send 100 personal messages, turn part of your product into a free tool, and build only what 3 or more users asked for, with a count every Sunday.
- How to validate a business idea without spending moneyValidate a business idea without spending money: set a pass mark, message 100 people a day about the problem, ask everyone who has it to pay through a free one-page offer, and decide after 2,800 messages.
- How to create an ideal customer profileCreate an ideal customer profile when you have one or two customers: list everyone who paid, tried or talked to you, write 2 or 3 one-sentence guesses, test them with 100 messages a day, and keep the one that gets the most chats after 1,500 messages.
- How to do customer interviewsDo customer interviews when you have almost no customers: 7 questions about the last time the problem happened, 100 messages a day to book 20-minute calls, a notes sheet in their exact words, and a Sunday count that puts those words into your marketing.
- How to do a competitor analysisDo a competitor analysis in 5 days with free tools: list 10 alternatives your buyers use, read 100 complaints about the top 5 in their own words, put the gap you can fix in your headline, and check them for 45 minutes every Sunday.
- How to write a value propositionWrite a value proposition from your buyers' own words: copy 30 phrases, write 3 one-sentence versions, test them in 100 personal messages a day, and put the winner on your homepage after 900 messages.
- How to choose marketing channels for a SaaS startupChoose marketing channels for a SaaS startup: list 10 places your buyers already look, test 3 for 4 weeks with a pass mark, then double down on what brings active users and drop the rest.
- How to fit marketing into your week as a solo founderFit marketing into your week as a solo founder: find 5 hours a day by cutting product work first, do the marketing block before you build every day, then write next week's posts and count what worked every Sunday.
- How much to spend on marketing as a SaaS startupSet your SaaS startup's first marketing budget when you have almost no revenue: 5 to 6 hours a day, under $100 a month for tools and $0 for ads until 10 people have paid, with the maths that shows when ads can pay and a Sunday sheet.
- How to price a SaaS productPrice your SaaS product when you have almost no customers: set one price from what the problem costs your buyer, what 10 alternatives charge and what one customer costs you, ask about it in every chat, and raise it after 30 price talks if fewer than 1 in 5 say it is too expensive.
- How to get your first 100 SaaS usersGet your first 100 SaaS users when a few people signed up and most never used it: count only people who did the main thing, offer a 15-minute set-up call in 100 messages and 20 answers a day, set up every signup within 24 hours, launch once you have 20 users, and count users by source every Sunday.
- How to get customers online for freeGet customers online for free: make one offer people can pay for or book, send 100 personal messages and answer 20 questions a day, post twice a day on one channel, add the free listings that fit, and count customers by source every Sunday.
- How to get traffic to a new website for freeGet traffic to a new website for free: let Google, Bing and ChatGPT read your site today, write down 100 questions your buyers ask, then publish 1 page, give 20 answers in 5 communities and post 2 times on 2 channels every day, and count visits by source every Sunday.
- How to get people to try your productGet people to try your product when nobody clicks your link: turn it into one small try with one clear result, remove every step before that result, offer it by name in 100 personal messages a day, ask everyone interested to start today, and find where people stop every Sunday.
- How to get beta users for your startupGet beta users for your startup who have the problem and will pay: write a 4-week beta deal with an end date and a founding price, send 100 personal invites and 20 answers a day, set up every beta user on a 20-minute call and watch, count who used it every Sunday, and ask every active beta user to pay at the end.
- Why no one is buying your product, and how to fix itFind out why no one is buying your product: count four numbers from the last 30 days (people who saw it, took a first step, bought and came back), fix only the first one under its line, keep sending 100 personal messages a day so each fix reaches enough people, and count again every Sunday.
- How to fix a SaaS launch that got zero signupsFind out why your SaaS launch got zero signups from three numbers, fix a broken signup or unclear headline the same day, and replace the launch with a daily routine of messages and answers.
- How to build a waitlist before you launchComing soon
- How to announce a new business on social mediaComing soon
- How to launch on Product HuntLaunch your SaaS on Product Hunt so the day brings users: check you have about 20 users and a no-signup demo, build a launch list with 100 messages, 20 answers and 2 posts a day for 3 weeks, reply to every comment within an hour on launch day, and message every commenter the next day.
- How to post a Show HN on Hacker NewsComing soon
- How to submit your SaaS to directoriesComing soon
- Should you do an AppSumo lifetime deal?Coming soon
- How long does SEO take to work?Coming soon
- How to find keywords for SEOComing soon
- Technical SEO checklist for a new websiteComing soon
- How to get your website indexed on GoogleComing soon
- How to use Google Search ConsoleComing soon
- How to measure SEO successComing soon
- How to write a blog post that ranks on GoogleComing soon
- How to make an article rank higher on GoogleComing soon
- How to write competitor comparison and alternative pagesComing soon
- How to get backlinks for a new websiteComing soon
- How to get backlinks from news websitesComing soon
- How to set up a Google Business ProfileComing soon
- How to rank on Google MapsComing soon
- How to get your brand mentioned by ChatGPTComing soon
- How to get on the "best of" lists AI tools citeComing soon
- How to show up in Google AI OverviewsComing soon
- How to add llms.txt and schema markupComing soon
- How to track AI traffic and ChatGPT mentionsComing soon
- How to plan a content calendarComing soon
- How to repurpose content across platformsComing soon
- How to use AI for content creationComing soon
- How to write a case studyComing soon
- How to build a free tool that brings in leadsComing soon
- How to get booked as a podcast guestComing soon
- How to start a YouTube channel for businessComing soon
- How to make short-form videos for your businessComing soon
- How to find online communities where your buyers talkComing soon
- How to get your first 1,000 followersComing soon
- How to write a LinkedIn profile that brings in clientsComing soon
- How to grow on LinkedIn as a founderComing soon
- How to build in public on XComing soon
- Social media post ideas for SaaS companiesComing soon
- How to promote on Reddit without getting bannedComing soon
- How to promote your business in Facebook groupsComing soon
- How to build a community around your brandComing soon
- How to create a B2B lead list for freeComing soon
- How to warm up an email domain for cold emailComing soon
- How to write a cold emailComing soon
- How to get replies to cold emailsComing soon
- How to follow up on a cold emailComing soon
- How to do LinkedIn outreachComing soon
- How to run a discovery callComing soon
- How to do a product demoComing soon
- How to write a proposal that winsComing soon
- How to sell to enterprise clientsComing soon
- How to design a pricing pageComing soon
- How to move from spreadsheets to a CRMComing soon
- How to set up referral partnershipsComing soon
- How to run a co-marketing campaignComing soon
- How to host a webinarComing soon
- How to find distributors for your productComing soon
- How to get listed in integration marketplacesComing soon
- How to get reviewed on ClutchComing soon
- How to get Google reviews for your businessComing soon
- How to collect testimonialsComing soon
- How to get G2 reviewsComing soon
- How to pitch journalistsComing soon
- How to start a referral programComing soon
- How to start an affiliate programComing soon
- How to build an email list for freeComing soon
- How to grow a newsletter from scratchComing soon
- How to write SaaS onboarding emailsComing soon
- How to write a win-back emailComing soon
13
Paid ads
- How much to spend on adsComing soon
- How to make ad creativesComing soon
- How to set up retargeting adsComing soon
- How to run Google Ads for SaaSComing soon
- How to run LinkedIn ads for B2BComing soon
- How to make a website for your businessComing soon
- How to write homepage copyComing soon
- How to write a landing page that convertsComing soon
- How to fix a SaaS website with traffic but no signupsComing soon
- How to A/B test a landing pageComing soon
- How to improve website speedComing soon
- How to get feedback from your first usersComing soon
- Free trial vs freemium: which to chooseComing soon
- How to improve activation rateComing soon
- How to turn free trials into paying customersComing soon
- How to reduce SaaS churnComing soon
- How to raise prices without losing customersComing soon
- How to set up conversion trackingComing soon
- How to use UTM parametersComing soon
- How to calculate CAC and payback periodComing soon
- How to run a monthly marketing reviewComing soon
- How to get growth moving again when it stallsComing soon
- Should you hire a marketer, an agency or a fractional CMO?Coming soon
- How to hire a marketing agency without getting burnedComing soon
- How to use ChatGPT for marketingComing soon
Other paths: B2B, D2C, Agency. Or see all sections.