Section 17
Get help: hiring, agencies and AI
Decide when to get help, who to hire and what AI can do for you.
3 of 3 guides written. The rest are marked coming soon and become links when they are published.
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- Should you hire a marketer, an agency or a fractional CMO?Decide whether to hire a marketer, an agency or a fractional CMO with one sum: what each costs in 2026, how many customers it must bring to pay for itself, and what to do yourself until one channel works.
- How to hire a marketing agency without getting burnedHire a marketing agency without getting burned: hand over one job that already works, keep every account in your own name, send your brief to 20 agencies, sign a 30-day paid test you can leave, and check results in your own records every Sunday.