D2C path
Marketing guides for D2C brand founders
Your own products, sold online: Shopify, Amazon, Etsy, TikTok Shop.
124 of 124 guides written. Start at the top and work down.
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How to market a D2C brandMarket your D2C brand when your first orders came from friends: an 8-week routine for your product page, first reviews, free product for small creators, short videos, free Google and ChatGPT listings, and a Friday count that tells you when to turn ads back on.Read the first guide- How to validate a business idea without spending moneyValidate a business idea without spending money: set a pass mark, message 100 people a day about the problem, ask everyone who has it to pay through a free one-page offer, and decide after 2,800 messages.
- How to create an ideal customer profileCreate an ideal customer profile when you have one or two customers: list everyone who paid, tried or talked to you, write 2 or 3 one-sentence guesses, test them with 100 messages a day, and keep the one that gets the most chats after 1,500 messages.
- How to do customer interviewsDo customer interviews when you have almost no customers: 7 questions about the last time the problem happened, 100 messages a day to book 20-minute calls, a notes sheet in their exact words, and a Sunday count that puts those words into your marketing.
- How to do a competitor analysisDo a competitor analysis in 5 days with free tools: list 10 alternatives your buyers use, read 100 complaints about the top 5 in their own words, put the gap you can fix in your headline, and check them for 45 minutes every Sunday.
- How to write a value propositionWrite a value proposition from your buyers' own words: copy 30 phrases, write 3 one-sentence versions, test them in 100 personal messages a day, and put the winner on your homepage after 900 messages.
- How to choose marketing channels for an ecommerce brandChoose marketing channels for your ecommerce brand: check whether shoppers already search for what you sell, test 3 channels at full volume for 4 weeks, and keep what brings orders from strangers.
- How to fit marketing into your week as a solo founderFit marketing into your week as a solo founder: find 5 hours a day by cutting product work first, do the marketing block before you build every day, then write next week's posts and count what worked every Sunday.
- How much to spend on marketing as an ecommerce brandSet your first ecommerce marketing budget from what one order leaves you: a fixed monthly amount from savings you can afford to lose, free product for small creators first, a daily log, a Sunday cost-per-order check, and a capped first ad test once three conditions are true.
- How to price a productPrice your product for a new store: add up what one order really costs, keep product and packaging at 30% of the price or less, ask 100 people a day what they would pay for 7 days, and check the money left on each order every Sunday.
- How to get your first sales on ShopifyGet your first sales on Shopify with no ad budget: check a stranger can buy with a test order, message everyone you know, then 100 small creators a day, answer 20 shopper questions and post 2 short videos a day, and count orders from strangers every Sunday.
- How to get your first sale on EtsyGet your first sale on Etsy with no ad budget: fix every listing Etsy search flags, rewrite titles and 13 tags in buyers’ words, add 1 real listing a day up to 30, send 100 personal messages a day with your Share & Save link, post 2 pins and 2 short videos a day, and count orders by source every Sunday.
- How to get customers online for freeGet customers online for free: make one offer people can pay for or book, send 100 personal messages and answer 20 questions a day, post twice a day on one channel, add the free listings that fit, and count customers by source every Sunday.
- How to get traffic to a new website for freeGet traffic to a new website for free: let Google, Bing and ChatGPT read your site today, write down 100 questions your buyers ask, then publish 1 page, give 20 answers in 5 communities and post 2 times on 2 channels every day, and count visits by source every Sunday.
- How to get people to try your productGet people to try your product when nobody clicks your link: turn it into one small try with one clear result, remove every step before that result, offer it by name in 100 personal messages a day, ask everyone interested to start today, and find where people stop every Sunday.
- Why no one is buying your product, and how to fix itFind out why no one is buying your product: count four numbers from the last 30 days (people who saw it, took a first step, bought and came back), fix only the first one under its line, keep sending 100 personal messages a day so each fix reaches enough people, and count again every Sunday.
- How to build a waitlist before you launchBuild a waitlist before you launch: set a launch date no more than 4 weeks away, put up one page with an email field and one question about the problem, fill it with 100 personal invites, 20 answers and 2 posts a day, write back to everyone who joins within 24 hours, and email the list first on launch day.
- How to announce a new business on social mediaAnnounce a new business on social media so it brings customers, not just likes: set up your profile and page on the 2 channels where your buyers are, post one announcement with a clear ask, send 100 personal messages and 2 posts a channel a day for 14 days, and count conversations and customers by source every Sunday.
- How to launch a D2C brandLaunch your D2C brand with no audience and little money: check a stranger can buy, pick a launch day 4 weeks away, send 100 personal messages a day to build a launch list and get free product to small creators, post 2 short videos a day, message every yes on launch day, and count orders from strangers every Sunday for 4 weeks.
- How to launch a product on AmazonLaunch a product on Amazon as a small brand: check shoppers search for it and a quarter of the price is left after Amazon's fees, set up Brand Registry, Vine and Request a Review, send 100 personal messages a day with Amazon Attribution links, post 2 videos and answer 20 questions a day, and start $10-a-day ads only after 5 reviews.
- How long does SEO take to work?Find out how long SEO takes to work for a new site: check in 20 minutes that buyers search for what you sell, get your site onto Google today, publish 1 page a day for searches people make just before they buy, and judge it at week 2, month 1, month 3 and month 6 against a number for each, with a count every Sunday.
- How to find keywords for SEOFind keywords for SEO when every tool says 0: collect 300 phrases your buyers type from Google suggestions, forums and a free tool, keep the 100 a new site can win with one page each, add 5 new ones every day, and add Search Console's real queries every Sunday.
- Technical SEO checklist for a new websiteRun the technical SEO checks that matter for a new website in one afternoon: turn off every setting that hides it, check Google sees your words, one secure address, your sitemap in Google and Bing and a free crawl with 0 errors, then test each new page the day you publish it and the whole site every Sunday.
- How to get your website indexed on GoogleGet your website indexed on Google: add it to Search Console, turn off anything that hides it, submit your sitemap and request indexing for your 5 main pages today, then link and request every new page each day and fix the pages that are not indexed every Sunday.
- How to use Google Search ConsoleUse Google Search Console on a new site: add it as a Domain property and submit your sitemap today, request indexing for each day's new page, and every Sunday write down non-brand impressions and clicks, pick 3 pages to improve and 5 new searches to write for, and check for problems.
- How to measure SEO successMeasure SEO success on a new site with free tools: write down the result that counts (signups, enquiries or orders from Google), track it as a key event in Google Analytics, ask every buyer where they found you, fill one Sunday scorecard row for seen, visited, acted and bought, fix the first number below its line, and work out what one customer from Google costs you each month.
- How to write a blog post that ranks on GoogleWrite a blog post that ranks on Google: read the top 5 results for your keyword, add one thing only you know, let AI draft from your notes, check every fact, link it from 3 of your pages, publish 1 a day, and count posts with impressions every Sunday.
- How to make an article rank higher on GoogleMake an article rank higher on Google: list the articles Search Console already shows at position 8 to 20, update 1 a day in about an hour with a title that answers the search, what the top 3 results miss, proof only you have and 3 internal links, and compare each one's numbers 4 weeks later every Sunday.
- How to write competitor comparison and alternative pagesWrite competitor comparison and alternative pages that buyers trust: list 30 pages from your rivals' Google suggestions, copy their prices from their own sites with dates, publish 1 page a day with the verdict first and 6 fair-comparison checks, and update prices every Sunday.
- How to get backlinks for a new websiteGet backlinks for a new website with no budget or press contacts: take the 20 links you can get from your profiles, partners and directories today, list 100 sites that link to your competitors, publish one page worth linking to, send 100 personal pitches a day offering a guest article, a broken-link fix or a page for their list, and count new linking sites every Sunday.
- How to get backlinks from news websitesGet backlinks from news websites with no PR budget: write a source kit with 5 numbers only you have, answer 20 journalist requests a day on free services like HARO in your own words, send local and trade reporters a story from your own numbers once a month, and ask for every missing link every Sunday.
- How to do SEO for a Shopify storeDo SEO for your Shopify store with a few products and no budget: check Google can see your store, give every product and collection page one phrase shoppers type, publish 1 buying-question page a day on your Shopify blog, ask 20 sites a day for a link, and check Search Console every Sunday.
- How to list your products on Google Shopping for freeList your products on Google Shopping for free: pass Google's store checks, connect your store to Merchant Center with the free Google & YouTube app, write titles in the words shoppers type, fix every flagged issue the same day until each product is approved, and check views and clicks every Sunday.
- How to set up a Google Business ProfileSet up a Google Business Profile that stays up: check in 10 minutes that you meet customers in person, create it with your real name, one category and your address or service area, verify it by video, phone or email, fill in every section, send your review link to every customer the day you serve them, and write down 5 numbers every Sunday.
- How to rank on Google MapsRank on Google Maps: check Google lets your business show, copy the primary category the top 3 use, ask every customer for a review, add a page for each service, ask 20 local sites a day for a listing, and scan your rank once a month for free.
- How to get your brand mentioned by ChatGPTGet your brand mentioned by ChatGPT: find the exact pages it reads when your buyers ask for a tool, agency or supplier, get your name onto them every day with pages, answers, messages and short videos, and count how often you are named every Sunday.
- How to get on the "best of" lists AI tools citeGet on the "best of" lists ChatGPT, Perplexity and Google AI cite: ask them 20 "best [what you sell]" questions and copy every list they use, publish a listing kit an author can use in 5 minutes, pitch 100 list authors a day until every list has heard from you, and count the lists and AI answers that name you every Sunday.
- How to show up in Google AI OverviewsShow up in Google AI Overviews: check in Search Console that Google can show your pages, list 100 buyer questions and see which get an AI Overview and who it links to, answer 1 a day in the first two lines of a page with proof only you have, give 20 answers a day where those AI Overviews link, and check the Generative AI report every Sunday.
- How to add llms.txt and schema markupAdd llms.txt and schema markup in about an hour: check what your site builder already made, put Organization markup on your home page and the right markup on each kind of page, publish a short llms.txt, test each new page's markup the day you publish it, and fix errors every Sunday, knowing Google ignores llms.txt for its AI answers.
- How to track AI traffic and ChatGPT mentionsTrack AI traffic and ChatGPT mentions on a small site: add one AI row to Google Analytics, Bing's free AI citation report and an AI answer to your "where did you hear about us" question today, ask your buyers' 20 questions in ChatGPT, Perplexity and Google AI Mode every day, and count visits, signups and mentions every Sunday.
- How to get your products recommended by ChatGPTGet your products recommended by ChatGPT: check your Shopify store is in ChatGPT's shopping results, ask ChatGPT 20 questions your shoppers ask, rewrite your product pages with the facts it looks for, and get onto the pages it reads with 100 messages and 20 answers a day.
- How to plan a content calendarPlan a content calendar that brings buyers, not just likes: collect 100 questions your buyers ask, fill 4 weeks in one Google Sheet with 1 article and 2 posts a day on each of 2 channels, write and schedule next week's 28 posts every Sunday, reply to every comment, and count what each question brought every Sunday.
- How to repurpose content across platformsRepurpose content across platforms without copy-pasting: list 30 questions your buyers ask, answer one a day in a 10-minute video or one-page article, turn it into 2 posts for each of your 2 or 3 channels with one 9:16 video, upload clean files and reply within an hour, and remake your 3 best pieces every Sunday.
- How to use AI for content creationUse AI for content creation without sounding like everyone else: write a voice and facts file once, give AI 10 minutes of your own material every day, publish 1 page and 2 posts on each of 2 channels after a 6-line check, label realistic AI video, and count what each piece brought every Sunday.
- How to write a case studyWrite a case study with one or two customers: ask every customer today with three ways to be named, hold a 25-minute recorded interview, let AI draft one page from the transcript, get written approval, then send it in 100 personal messages and 2 posts a day and count the calls it brings every Sunday.
- How to get booked as a podcast guestGet booked as a podcast guest with no audience or PR budget: write a guest page with 3 episode ideas and a 2-minute video, find and pitch 100 shows a day that reach your buyers with one true line about a recent episode, follow up twice, ask every host for 2 introductions, and count bookings and leads every Sunday.
- How to start a YouTube channel for businessStart a YouTube channel for your business with no audience: set it up under your business name and verify it today, publish one video a day that answers a question your buyers type into YouTube, cut 2 Shorts from each, send every video to the people who asked, and check every Sunday which videos search brings viewers to.
- How to make short-form videos for your businessMake short-form videos for your business with a phone and free apps: write 14 scripts a week from your buyers' questions, film them in one sitting, post 2 vertical videos a day on each app, reply to every comment the same day, and count the messages and sales they bring every Sunday.
- How to find online communities where your buyers talkFind online communities where your buyers talk: write down 30 phrases they use, ask your customers where they go for help, search Google, Reddit, Facebook, LinkedIn, a community directory and ChatGPT for 50 places, keep the 10 where buyers ask at least 10 questions a month, answer 20 questions a day in your top 5, and count customers by place every Sunday.
- How to get your first 1,000 followersGet your first 1,000 followers who could buy from you: pick one app where you can find 20 of your buyers, post twice a day, leave 30 comments a day on posts they read, ask everyone who knows you to follow, make one collab post a week, and count every Sunday how many new followers fit your buyer.
- How to write a LinkedIn profile that brings in clientsWrite a LinkedIn profile that brings in clients: a headline and About section in your buyer's words, one next step in Featured and a free Service Page, recommendations and a verified badge for proof, then 100 messages a day that send buyers to it and a Sunday count that tells you which part to fix.
- How to grow on LinkedIn as a founderGrow on LinkedIn as a founder in 4 weeks: rewrite your headline for your buyer, post twice a day from your own profile, leave 20 comments and send 100 personal messages a day, and count conversations by topic every Sunday.
- How to promote your business on InstagramPromote your business on Instagram so it brings orders, not just likes: set up a business profile that links to one product and tag your products today, then post 1 Reel and 1 carousel, leave 20 comments and send 100 personal messages a day to shoppers and small creators, and count orders from Instagram every Sunday.
- Instagram post ideas for D2C brandsFind Instagram post ideas for your D2C brand that bring orders, not just likes: copy 50 things shoppers say, turn them into 30 ideas in 6 kinds, post 1 Reel and 1 carousel or photo a day with one ask and the product tagged, answer every comment, and keep the ideas that bring sends, messages and orders every Sunday.
- How to sell on TikTok ShopSell on TikTok Shop as a new brand with no followers: check each order still leaves 20% after the fee and a creator's cut, open the shop and list your products with a white-background photo and a plain title, post 2 shoppable videos and invite 100 creators a day, and count orders by source every Sunday.
- How to promote on Reddit without getting bannedPromote on Reddit without getting banned: post from one honest account with your role in the bio, copy the self-promotion rules of 5 subreddits where your buyers ask for help, answer 20 questions a day in your own words with no link, name your product only where it answers the question and say it is yours, and check every Sunday while logged out that nothing was removed.
- How to promote your business in Facebook groupsPromote your business in Facebook groups without getting declined or removed: join as yourself with your role in your intro, copy the rules of 10 groups where your buyers ask for help, answer 20 questions a day with no link and add 2 helpful posts, name your business only where it answers the question and say it is yours, and count orders, signups and calls from groups every Sunday.
- How to build a community around your brandBuild a community around your brand when you have only a few customers: start once 20 people already talk to you, pick one free place your buyers use, add 10 starter posts before anyone joins, send 100 personal invites a day, welcome and answer every member every day, and count every Sunday who posts and who buys.
- How to create a B2B lead list for freeCreate a B2B lead list for free: write one line that decides who fits, set up a 12-column Google Sheet, add 100 named buyers a day from public lists with one true dated fact and the source on each row, clean it before you send, and count replies by source every Sunday.
- How to warm up an email domain for cold emailWarm up an email domain for cold email: buy 5 separate domains, set up 15 mailboxes with SPF, DKIM and DMARC, send only warm emails for 2 weeks, then climb from 10 to 30 a day per mailbox to reach 100 new people a day.
- How to write a cold emailWrite a cold email strangers answer: under 80 words, a 4 to 6 word subject, one true line about them and one small question, then send 100 a day and count replies every Sunday.
- How to get replies to cold emailsGet replies to cold emails when you get few or none: count bounces and replies per 100 people instead of opens, test whether you land in spam, verify your list and email one person per company, rewrite to under 80 words with one true line and one small ask, follow up 3 times, and judge each version after 1,000 people every Sunday.
- How to follow up on a cold emailFollow up on a cold email without being annoying: put day 3, day 7 and day 14 dates on everyone in one sheet, send up to 3 short follow-ups in the same thread with something new each time, answer every reply the same day, and count replies by follow-up every Sunday.
- How to do LinkedIn outreachDo LinkedIn outreach that gets replies without breaking LinkedIn's rules: fix your headline, comment before you connect, send 15 connection requests a day to stay under the weekly cap of about 100, spread 100 personal messages a day across connections, free messages and comments, follow up 3 times, and count replies every Sunday.
- How to run a discovery callRun a discovery call that leads to a sale: book every yes within 2 days, open with the time and the goal, ask 12 questions about their problem and let them talk more than half the call, check 4 signs they fit, say your price, book a dated next step before you hang up, send the recap within 24 hours, and count your calls every Sunday.
- How to do a product demoDo a product demo that ends in a sale: write a one-page plan from the buyer's problem, show 3 things in 30 minutes, book the next step in the calendar before you hang up, send the recap within an hour, and count where demos stop every Sunday.
- How to write a proposal that winsWrite a proposal that wins: say your price range and agree a decision date on the call, send a one-page proposal with three options the same day to everyone who decides, follow up on day 3, 7 and 14, and change one part after every 10 proposals.
- How to sell to enterprise clientsSell to enterprise clients with no sales team: pick 300 large companies where your problem is a top-3 priority, get your security, insurance and contract pack ready before the first call, send 100 personal messages a day to up to 3 roles per company a week, offer a small paid pilot with numbers that decide it, and check every deal's next dated step every Sunday.
- How to design a pricing pageDesign a pricing page that works with a few hundred visitors: show your price as plain text one click from your homepage, test it on 10 people for 10 seconds, ask 100 buyers a day what stops them, and change one thing after every 100 visits.
- How to move from spreadsheets to a CRMMove from spreadsheets to a CRM in one afternoon, for free: put everyone who replied into a five-stage pipeline, log every reply the same day, and review your deals every Sunday.
- How to set up referral partnershipsSet up referral partnerships with businesses that already serve your buyers: list 10 kinds that meet them just before you, write a one-page offer paying 10% of a client's first 12 months, send 100 personal messages a day asking for a 20-minute call, answer every intro within 24 hours, and count partners, intros and clients every Sunday.
- How to run a co-marketing campaignRun a co-marketing campaign with a brand that sells to your buyers: list 100 brands that do not compete with you, send 100 personal messages a day with one 14-day idea, agree a one-page plan, post 2 times a day with giveaway rules that keep entry free, and count each partner's link and code every Sunday.
- How to host a webinarHost a webinar for free with no audience: pick one problem your buyers ask about, set up a Luma sign-up page and a Zoom room, send 100 personal invitations and 2 posts a day for 14 days, run a 30-minute live fix with one ask, message everyone who came within 24 hours, and count calls every Sunday.
- How to get your product into retail storesGet your product into retail stores as a small brand: set a wholesale price at half your shop price and a $100 to $150 opening order on a one-page line sheet, pitch 100 shops a day that already sell products like yours and follow up 3 times, help every shop sell out so it reorders, and count orders and reorders every Sunday.
- How to find distributors for your productFind distributors for your product: price it so a distributor can earn on it, list the distributors your buyers already use, message 100 distributors and their customers a day, and start with a short, non-exclusive trial.
- How to get reviewed on ClutchGet reviewed on Clutch with only a few clients: create a free profile, ask every client who has paid you with a personal message and your review link, follow up until each review is verified, show the reviews in 100 messages a day, and pay Clutch only after 3 verified reviews.
- How to get Google reviews for your businessGet Google reviews for your business: copy your review link, ask every customer you have ever served in a personal message, ask each new customer the same day and follow up 3 times, reply to every review the same day, send 100 personal messages a day to win more customers to ask, and count reviews every Sunday.
- How to collect testimonialsCollect testimonials with one or two customers: gather the praise you already have, ask every customer 3 short questions at their first result, offer free use for honest feedback in 100 personal messages a day, turn each answer into an approved quote within the FTC rules, and count testimonials every Sunday.
- How to get your first product reviewsGet your first product reviews on a new store: ask every buyer at the right time, send free products to people who fit your buyer for honest reviews within the FTC rules, and count new reviews every Sunday.
- How to make a new store look trustworthyMake a new store look trustworthy before it has reviews: put your name, face and contact details on it, connect your own domain, put delivery and returns next to the Add to cart button, ask 100 people a day what would stop them buying, and fix the top reason every Sunday.
- How to find micro-influencers for your brandFind micro-influencers for your brand with no budget: write 20 words your buyers use, add 100 creators a day from Instagram, TikTok and Shopify Collabs who pass a 2-minute check, send each a personal message offering a free product with no promise to post, ship up to 10 a week with their own code within the FTC rules, and count posts and orders every Sunday.
- How to get UGC for your brandGet UGC for your store without a budget: write a 20-second video brief, ask every buyer for a phone video, send 100 personal messages a day offering a free product for an honest video, get a written yes for posts and for ads, and test the top 3 as ads every Sunday.
- How to get TikTok Shop affiliates to postGet TikTok Shop affiliates to post: set a 20% commission with free samples and sample rules today, find and invite 100 creators a day who already use products like yours on camera, send every sample with a one-page brief and follow up until the video is live, and count videos and orders per creator every Sunday.
- How to pitch journalistsPitch journalists so they reply: write 3 story ideas a stranger would read, put up a press page, send 100 personal pitches a day under 150 words to writers who covered the topic in the last 90 days, follow up once, and count replies every Sunday.
- How to get into holiday gift guidesGet into holiday gift guides with one store and no PR agency: pick one gift-ready product under a price line, put up a gift page with photos and a free affiliate code, send 100 one-product pitches a day to the writers and creators behind last year's guides, ship samples only on a yes, and use a Sunday count and a month-by-month calendar to pitch the guides still open.
- How to start a referral programStart a referral program with only a few customers: give the friend and the person who sent them the same thank-you, paid only after the friend pays, set up a code for every customer with free tools, send 100 personal asks a day for one introduction, answer every name the same day, and count referrals every Sunday.
- How to start an affiliate programStart an affiliate program for your SaaS or store: set a commission you can afford, give each affiliate their own link and code for free, send 100 personal messages a day to customers, creators and list writers, help each new affiliate post within 14 days, and count posts and sales every Sunday.
- How to build an email list for freeBuild an email list for free: pick one free thing your buyers want, put up a free Kit signup page on your own domain today, ask 100 people a day and put your link in 20 answers and 2 posts a day, write to every new subscriber within 24 hours, and email the list and count subscribers by source every Sunday.
- How to grow a newsletter from scratchGrow a newsletter from scratch with no audience and no budget: one clear line on who it is for, a free beehiiv signup page, 100 personal invitations and 2 posts a day, recommendation swaps, and a Sunday count of replies and new readers.
- How to write an email popup that isn't just a discountWrite an email popup that isn't just a discount: give away the answer shoppers want before they buy, ask one question in Shopify Forms, send 100 people a day to it, write back to everyone who joins, and judge it every 500 views by first orders.
- How to set up Klaviyo flows for a new storeSet up Klaviyo flows for a new store on the free plan: connect Shopify and turn on tracking today, set live a 3-email welcome series, a 2-email abandoned checkout reminder and a thank-you for first orders, check every day that each one sent, and fix one email every Sunday after 100 people.
- How to write a win-back emailWrite a win-back email that brings back customers who went quiet: list everyone past their reorder gap, send each a short personal note asking why they stopped, follow up 3 times, and fix the top reason every Sunday.
13
Paid ads
- How much to spend on adsSet your first ad budget from what one sale leaves you: a yes-or-no check by business type, a test limit of 10 times that number over 14 days locked in Google, Meta or LinkedIn, a daily stop line at 3 times, and a Sunday rule to raise 20% or stop.
- How to make ad creativesMake ad creatives on a small budget: write 5 angles from your buyers' own words, make 4 new ads a day with free tools in each platform's sizes, post 2 free to see what people react to, and cut the bottom half every Sunday.
- How to set up retargeting adsSet up retargeting ads when your site gets only a few hundred visitors: install the Meta pixel, Google tag and LinkedIn Insight Tag and make 30-day visitor lists today, fill them with 100 messages, 2 posts on each of 2 channels and 20 answers a day, launch one capped campaign only once a list passes 1,000 people, and check list size and sales every Sunday.
- How to run Meta ads for a Shopify storeRun Meta ads for a Shopify store on a small budget: check you are ready, connect the store with Shopify's free Facebook & Instagram app and a test order, launch one Sales campaign locked to 10 times what an order leaves over 14 days, turn off losing ads daily, and raise 20% or stop every Sunday on Shopify's orders.
- How to test Facebook ad creativesTest Facebook ad creatives on a small budget: give each new ad one stop line of 3 times what an order leaves, up to half your 14-day round, run 2 at a time in Meta's creative testing tool inside the campaign that sells, make 4 new ads a day and post the best free, and every Sunday keep only those Shopify shows selling at or under break-even.
- How to fix ads that get clicks but no salesFix ads that get clicks but no sales: check your ad orders are counted, put five numbers from click to order in one sheet to find the step that leaks, fix clicks that never land, the product page and checkout surprises, then run the next test at the same limit and raise 20% or stop.
- Google Shopping vs Performance Max for a small storeChoose between Google Shopping and Performance Max for a small store: check your store is ready and your products are approved, run one Standard Shopping test locked to 10 times what an order leaves over 14 days, cut losing products and wrong searches daily, raise 20% or stop every Sunday on Shopify's orders, and test Performance Max for 6 weeks only once Google brings 30 orders in 30 days.
- Amazon PPC for beginnersRun Amazon PPC for a new D2C brand on a small budget: check the listing has 5 reviews and the Add to Cart box, lock one automatic Sponsored Products test at 10 times what an order leaves with a portfolio budget cap, turn off targeting groups and search terms past 3 times with no order daily, and raise 20% or stop every Sunday on ACoS.
- How to run Google Ads for SaaSRun Google Ads for your SaaS on a small budget: check you have 10 paying customers and a click price your trial can pay for, track signups, launch one Search campaign on 20 exact-match phrases with a locked 14-day budget, add negative keywords every day, and raise 20% or stop every Sunday on the signups in your own list.
- How to run LinkedIn ads for B2BRun LinkedIn ads for your B2B company on a small budget: check you have 5 orders from free channels, set one locked 14-day test at 10 times what a qualified enquiry is worth, target exact job titles with Audience Expansion and the Audience Network off, call every lead the same day, and raise 20% or stop each Sunday.
- How to make a website for your businessMake a website for your business in one day: pick the right builder, put five things on your first page, get it on Google and AI answers, then add one page a day and check your numbers every Sunday.
- How to write homepage copyWrite homepage copy a stranger gets in 5 seconds: a headline under 15 words, one line, one button and five short parts, tested on 20 new people a day until 8 in 10 get it.
- How to write a landing page that convertsWrite a landing page that converts with one offer, your buyers' own words and one button, then send it 100 people a day and fix the one place they stop, with a checklist.
- How to fix a Shopify store with traffic but no salesFix a Shopify store with traffic but no sales: take bots out of your numbers, buy from your own store as a stranger, find the first step under its line, fix one thing a day from 20 shopper recordings, send 100 personal messages so real shoppers see each fix, and keep or undo each fix every Sunday.
- How to write a product description that sellsWrite a product description that sells: collect 50 things shoppers ask in their own words, say what it is, who it is for, what is in it and the price in the first two lines, add 3 to 5 highlights with proof, test the page on 20 new people a day, and count carts per 100 visits every Sunday.
- How to reduce abandoned cartsReduce abandoned carts on a new Shopify store: find where shoppers stop in Shopify's own report, fix the shipping surprise and the checkout on your phone today, email every person who leaves checkout yourself, and fix one step every Sunday.
- How to A/B test a landing pageA/B test a landing page with only a few hundred visits a month: work out the visits a test needs before you start, test the headline in your messages when the page is too small, and use a free tool and a fixed stop rule when it is big enough.
- How to improve website speedImprove website speed on a small site: test your 5 main pages in PageSpeed Insights on mobile today, shrink the top image and remove the apps and scripts you do not need, fix 1 page a day until each one passes, then test again every Sunday.
- How to get feedback from your first usersGet feedback from your first users: email every user and customer one question today, ask every new user or buyer one question within 24 hours, put a one-question survey on the page where visitors leave, hold every 15-minute call you can book, ask everyone who leaves why, and every Sunday fix the problem 3 or more of the right people raised and tell them.
- How to increase repeat purchasesIncrease repeat purchases on a new store: list every buyer with the day their order runs out, put a one-tap reorder link on a refill card in every parcel, write to each buyer 7 days after delivery and 7 days before they run out with no discount, add subscriptions only once 5 people reorder, and fix the top reason every Sunday.
- How to increase average order value on ShopifyIncrease average order value on Shopify without an upsell app: find your most common order, make one bundle with the free Shopify Bundles app that leaves more money than a single item, set free shipping just above your usual order, offer every new buyer one add-on before you ship, send your 100 messages and 2 posts a day to the bundle, and count money left per order every Sunday.
- How to run a sale without training customers to waitRun a sale without training customers to wait: work out the most you can take off one order, hold at most two sales a year with every code ending, give your list 24 hours early, sell at full price with 100 messages and 2 posts a day, and check every Sunday that 8 in 10 orders are at full price.
- How to raise prices without losing customersRaise prices without losing customers: charge the new price to new buyers first and count 30 price talks or 20 quotes, work out how many customers you can lose and still gain, write to each current customer yourself with at least 30 days' notice and a way to keep the old price for 12 months, answer every reply with three set offers, and count who stayed every Sunday.
- How to set up conversion trackingSet up conversion tracking in an afternoon: pick the one action that makes you money, count it as a key event in free Google Analytics 4, test it with a real conversion, save where every customer came from, and add Google, Meta or LinkedIn tags only before you spend on ads.
- How to use UTM parametersTag every link you share with UTM parameters so Google Analytics shows which post, message or email brought each signup or sale, with a copy-ready naming sheet, a link formula and a 30-minute Sunday check.
- How to calculate CAC and payback periodCalculate CAC and payback period with a few customers and almost no ad spend: one sheet of dollars and hours by channel, a 5-minute daily log, and a Sunday rule for where your money and hours go next.
- How to calculate break-even ROASCalculate your break-even ROAS from what one order really leaves you after product, packing, shipping, fees and returns, then check every ad against Shopify's orders each day and move your budget every Sunday by a simple cut, keep or add-20% rule.
- How to run a monthly marketing reviewRun a monthly marketing review in 90 minutes on the last Sunday of the month, on top of your weekly Sunday count: check the numbers against your own records, mark each channel keep, more or stop by one rule, fix the one step where buyers drop off, and set next month's targets.
- How to get growth moving again when it stallsGet growth moving again when your first signups, orders or enquiries go flat: count the last 8 weeks from your own records, test your signup or checkout as a stranger, find which source ran dry, restart 100 personal messages and 20 answers a day, and compare with your best 4 weeks every Sunday.
- Should you hire a marketer, an agency or a fractional CMO?Decide whether to hire a marketer, an agency or a fractional CMO with one sum: what each costs in 2026, how many customers it must bring to pay for itself, and what to do yourself until one channel works.
- How to hire a marketing agency without getting burnedHire a marketing agency without getting burned: hand over one job that already works, keep every account in your own name, send your brief to 20 agencies, sign a 30-day paid test you can leave, and check results in your own records every Sunday.
- How to use ChatGPT for marketingUse ChatGPT for marketing as a working assistant: set up one free project with your business facts today, let it research your buyers and draft 100 personal messages and 20 answers a day that you finish and send yourself, and every Sunday check what ChatGPT tells your buyers and which work brought people.
Other paths: SaaS, B2B, Agency. Or see all sections.