B2B path
Marketing guides for B2B founders
Sales-led: software, services, manufacturing or wholesale. You do the selling.
16 of 108 guides written. Start at the top and work down.
Start here
How to market your B2B businessMarket your B2B business when you do all the selling: a 12-week routine for one founder, with who to contact, what to send, what to fix on your website, and what to count every Friday.Read the first guide- How to validate a business idea without spending moneyValidate a business idea without spending money: set a pass mark, message 100 people a day about the problem, ask everyone who has it to pay through a free one-page offer, and decide after 2,800 messages.
- How to create an ideal customer profileCreate an ideal customer profile when you have one or two customers: list everyone who paid, tried or talked to you, write 2 or 3 one-sentence guesses, test them with 100 messages a day, and keep the one that gets the most chats after 1,500 messages.
- How to do customer interviewsDo customer interviews when you have almost no customers: 7 questions about the last time the problem happened, 100 messages a day to book 20-minute calls, a notes sheet in their exact words, and a Sunday count that puts those words into your marketing.
- How to do a competitor analysisDo a competitor analysis in 5 days with free tools: list 10 alternatives your buyers use, read 100 complaints about the top 5 in their own words, put the gap you can fix in your headline, and check them for 45 minutes every Sunday.
- How to write a value propositionWrite a value proposition from your buyers' own words: copy 30 phrases, write 3 one-sentence versions, test them in 100 personal messages a day, and put the winner on your homepage after 900 messages.
- How to choose marketing channels for a B2B companyChoose marketing channels for your B2B company in 6 weeks: ask five buyers where they look, test two channels next to your outreach, and keep the one with the most conversations per hour.
- How to fit marketing into your week as a solo founderFit marketing into your week as a solo founder: find 5 hours a day by cutting product work first, do the marketing block before you build every day, then write next week's posts and count what worked every Sunday.
- How much to spend on marketing as a B2B companySet a marketing budget for your B2B company from what one client is worth: pay at most a third of a client's first-year profit, cap it at what you could lose over 12 weeks, spend your hours before your cash, and check the cost of every order each Sunday.
- How to price a B2B product or servicePrice your B2B product or service when you do all the selling: work out your floor price, collect 20 real prices, check the value to the buyer, quote the same day in three options, and change the price only after 20 quotes.
- How to get your first B2B clientsGet your first B2B clients once your own contacts run out: ask everyone you know for one introduction, add 100 named buyers a day, send 100 short personal messages a day from a safe email setup, quote the same day, and count conversations and orders every Sunday.
- How to get customers online for freeGet customers online for free: make one offer people can pay for or book, send 100 personal messages and answer 20 questions a day, post twice a day on one channel, add the free listings that fit, and count customers by source every Sunday.
- How to get traffic to a new website for freeGet traffic to a new website for free: let Google, Bing and ChatGPT read your site today, write down 100 questions your buyers ask, then publish 1 page, give 20 answers in 5 communities and post 2 times on 2 channels every day, and count visits by source every Sunday.
- How to get people to try your productGet people to try your product when nobody clicks your link: turn it into one small try with one clear result, remove every step before that result, offer it by name in 100 personal messages a day, ask everyone interested to start today, and find where people stop every Sunday.
- How to get clients for a consulting business without referralsGet clients for your consulting business without referrals: sell one fixed-price first project, list 100 companies a day that just showed they need help, send 100 personal messages with one idea each, post twice and answer 20 questions a day, and count conversations every Sunday.
- Why no one is buying your product, and how to fix itFind out why no one is buying your product: count four numbers from the last 30 days (people who saw it, took a first step, bought and came back), fix only the first one under its line, keep sending 100 personal messages a day so each fix reaches enough people, and count again every Sunday.
- How to build a waitlist before you launchComing soon
- How to announce a new business on social mediaComing soon
- How to launch a B2B productComing soon
- How long does SEO take to work?Coming soon
- How to find keywords for SEOComing soon
- Technical SEO checklist for a new websiteComing soon
- How to get your website indexed on GoogleComing soon
- How to use Google Search ConsoleComing soon
- How to measure SEO successComing soon
- How to write a blog post that ranks on GoogleComing soon
- How to make an article rank higher on GoogleComing soon
- How to write competitor comparison and alternative pagesComing soon
- How to get backlinks for a new websiteComing soon
- How to get backlinks from news websitesComing soon
- How to set up a Google Business ProfileComing soon
- How to rank on Google MapsComing soon
- How to get your brand mentioned by ChatGPTComing soon
- How to get on the "best of" lists AI tools citeComing soon
- How to show up in Google AI OverviewsComing soon
- How to add llms.txt and schema markupComing soon
- How to track AI traffic and ChatGPT mentionsComing soon
- How to get your company recommended by ChatGPT as a supplierComing soon
- How to plan a content calendarComing soon
- How to repurpose content across platformsComing soon
- How to use AI for content creationComing soon
- How to write a case studyComing soon
- How to get booked as a podcast guestComing soon
- How to start a YouTube channel for businessComing soon
- How to make short-form videos for your businessComing soon
- How to find online communities where your buyers talkComing soon
- How to get your first 1,000 followersComing soon
- How to write a LinkedIn profile that brings in clientsComing soon
- How to grow on LinkedIn as a founderComing soon
- LinkedIn post ideas for B2B companiesComing soon
- How to promote on Reddit without getting bannedComing soon
- How to promote your business in Facebook groupsComing soon
- How to build a community around your brandComing soon
- How to create a B2B lead list for freeComing soon
- How to find a decision maker's email addressComing soon
- How to warm up an email domain for cold emailComing soon
- How to write a cold emailComing soon
- How to get replies to cold emailsComing soon
- How to follow up on a cold emailComing soon
- How to do LinkedIn outreachComing soon
- How to cold call past the gatekeeperComing soon
- How to run a discovery callComing soon
- How to make a sales deckComing soon
- How to do a product demoComing soon
- How to write a proposal that winsComing soon
- How to sell to enterprise clientsComing soon
- How to respond to an RFPComing soon
- How to design a pricing pageComing soon
- How to move from spreadsheets to a CRMComing soon
- How to set up referral partnershipsComing soon
- How to run a co-marketing campaignComing soon
- How to host a webinarComing soon
- How to get meetings from a trade showComing soon
- How to get clients from networking eventsComing soon
- How to do account-based marketingComing soon
- How to find distributors for your productComing soon
- How to get reviewed on ClutchComing soon
- How to get Google reviews for your businessComing soon
- How to collect testimonialsComing soon
- How to pitch journalistsComing soon
- How to start a referral programComing soon
- How to start an affiliate programComing soon
- How to build an email list for freeComing soon
- How to grow a newsletter from scratchComing soon
- How to nurture B2B leads by emailComing soon
- How to write a win-back emailComing soon
13
Paid ads
- How much to spend on adsComing soon
- How to make ad creativesComing soon
- How to set up retargeting adsComing soon
- How to run Google Ads for SaaSComing soon
- How to run LinkedIn ads for B2BComing soon
- How to make a website for your businessComing soon
- How to write homepage copyComing soon
- How to write a landing page that convertsComing soon
- How to get more leads from a B2B websiteComing soon
- How to A/B test a landing pageComing soon
- How to improve website speedComing soon
- How to get feedback from your first usersComing soon
- How to raise prices without losing customersComing soon
- How to set up conversion trackingComing soon
- How to use UTM parametersComing soon
- How to calculate CAC and payback periodComing soon
- How to track which channel brought each dealComing soon
- How to run a monthly marketing reviewComing soon
- How to get growth moving again when it stallsComing soon
- Should you hire a marketer, an agency or a fractional CMO?Coming soon
- How to hire a marketing agency without getting burnedComing soon
- How to use ChatGPT for marketingComing soon
Other paths: SaaS, D2C, Agency. Or see all sections.