Section 11
Get reviews, press, creators and referrals
Get customers, reviewers, creators and reporters to vouch for you.
12 of 12 guides written. The rest are marked coming soon and become links when they are published.
Get reviews
- How to get Google reviews for your businessGet Google reviews for your business: copy your review link, ask every customer you have ever served in a personal message, ask each new customer the same day and follow up 3 times, reply to every review the same day, send 100 personal messages a day to win more customers to ask, and count reviews every Sunday.
- How to collect testimonialsCollect testimonials with one or two customers: gather the praise you already have, ask every customer 3 short questions at their first result, offer free use for honest feedback in 100 personal messages a day, turn each answer into an approved quote within the FTC rules, and count testimonials every Sunday.
- How to get your first product reviewsD2CGet your first product reviews on a new store: ask every buyer at the right time, send free products to people who fit your buyer for honest reviews within the FTC rules, and count new reviews every Sunday.
- How to make a new store look trustworthyD2CMake a new store look trustworthy before it has reviews: put your name, face and contact details on it, connect your own domain, put delivery and returns next to the Add to cart button, ask 100 people a day what would stop them buying, and fix the top reason every Sunday.
- How to get G2 reviewsSaaSGet G2 reviews when you have only a few users: claim your free profile, ask every person who used your SaaS for real work with your review link and three tips that get reviews approved, follow up 3 times, ask each new user at their first result, send 100 personal messages a day, and count reviews and signups every Sunday.
Work with creators
- How to find micro-influencers for your brandD2CFind micro-influencers for your brand with no budget: write 20 words your buyers use, add 100 creators a day from Instagram, TikTok and Shopify Collabs who pass a 2-minute check, send each a personal message offering a free product with no promise to post, ship up to 10 a week with their own code within the FTC rules, and count posts and orders every Sunday.
- How to get UGC for your brandD2CGet UGC for your store without a budget: write a 20-second video brief, ask every buyer for a phone video, send 100 personal messages a day offering a free product for an honest video, get a written yes for posts and for ads, and test the top 3 as ads every Sunday.
- How to get TikTok Shop affiliates to postD2CGet TikTok Shop affiliates to post: set a 20% commission with free samples and sample rules today, find and invite 100 creators a day who already use products like yours on camera, send every sample with a one-page brief and follow up until the video is live, and count videos and orders per creator every Sunday.
Get press
- How to pitch journalistsPitch journalists so they reply: write 3 story ideas a stranger would read, put up a press page, send 100 personal pitches a day under 150 words to writers who covered the topic in the last 90 days, follow up once, and count replies every Sunday.
- How to get into holiday gift guidesD2CGet into holiday gift guides with one store and no PR agency: pick one gift-ready product under a price line, put up a gift page with photos and a free affiliate code, send 100 one-product pitches a day to the writers and creators behind last year's guides, ship samples only on a yes, and use a Sunday count and a month-by-month calendar to pitch the guides still open.
Referrals and affiliates
- How to start a referral programStart a referral program with only a few customers: give the friend and the person who sent them the same thank-you, paid only after the friend pays, set up a code for every customer with free tools, send 100 personal asks a day for one introduction, answer every name the same day, and count referrals every Sunday.
- How to start an affiliate programStart an affiliate program for your SaaS or store: set a commission you can afford, give each affiliate their own link and code for free, send 100 personal messages a day to customers, creators and list writers, help each new affiliate post within 14 days, and count posts and sales every Sunday.