Section 10
Sell through partners, events and stores
Get partners, events and stores to put your product in front of more buyers.
10 of 10 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to set up referral partnershipsSet up referral partnerships with businesses that already serve your buyers: list 10 kinds that meet them just before you, write a one-page offer paying 10% of a client's first 12 months, send 100 personal messages a day asking for a 20-minute call, answer every intro within 24 hours, and count partners, intros and clients every Sunday.
- How to run a co-marketing campaignRun a co-marketing campaign with a brand that sells to your buyers: list 100 brands that do not compete with you, send 100 personal messages a day with one 14-day idea, agree a one-page plan, post 2 times a day with giveaway rules that keep entry free, and count each partner's link and code every Sunday.
- How to host a webinarHost a webinar for free with no audience: pick one problem your buyers ask about, set up a Luma sign-up page and a Zoom room, send 100 personal invitations and 2 posts a day for 14 days, run a 30-minute live fix with one ask, message everyone who came within 24 hours, and count calls every Sunday.
Events and target accounts
- How to get meetings from a trade showB2BGet meetings from a trade show as a small B2B company: pick one show your buyers go to and check its rules on selling without a booth, send 100 personal messages a day for 4 weeks offering 15-minute meetings at set times, follow up within 24 hours, and judge the show by proposals against its cost.
- How to get clients from networking eventsB2BGet clients from networking events: pick the events your buyers go to, message 100 people a day to book meetings before you arrive, follow up within 24 hours, and count calls from each event every Sunday.
- How to do account-based marketingB2BDo account-based marketing with no budget: pick 100 companies that look like your 2 clients, name 3 to 6 people at each, send 100 personal touches a day by email, LinkedIn and phone with one package a day to your 20 top accounts, and score every company every Sunday.
Stores and distributors
- How to get your product into retail storesD2CGet your product into retail stores as a small brand: set a wholesale price at half your shop price and a $100 to $150 opening order on a one-page line sheet, pitch 100 shops a day that already sell products like yours and follow up 3 times, help every shop sell out so it reorders, and count orders and reorders every Sunday.
- How to find distributors for your productFind distributors for your product: price it so a distributor can earn on it, list the distributors your buyers already use, message 100 distributors and their customers a day, and start with a short, non-exclusive trial.
Marketplaces and review sites
- How to get listed in integration marketplacesSaaSGet your SaaS listed in an integration marketplace: ask users which tool they work in, build one small integration, get the first installs Slack, HubSpot or Zapier ask for with 100 personal messages a day, pass the review the first time, and count signups from the listing every Sunday.
- How to get reviewed on ClutchGet reviewed on Clutch with only a few clients: create a free profile, ask every client who has paid you with a personal message and your review link, follow up until each review is verified, show the reviews in 100 messages a day, and pay Clutch only after 3 verified reviews.