Section 1
Make your marketing plan
Decide who you sell to, what you say, where you show up and what to spend.
23 of 23 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to market a SaaS productSaaSMarket a new SaaS product with no budget: a 4-week routine for one founder, with the messages to send, where to answer questions, and the numbers to check every Sunday.
- How to market your B2B businessB2BMarket your B2B business when you do all the selling: a 12-week routine for one founder, with who to contact, what to send, what to fix on your website, and what to count every Friday.
- How to market a D2C brandD2CMarket your D2C brand when your first orders came from friends: an 8-week routine for your product page, first reviews, free product for small creators, short videos, free Google and ChatGPT listings, and a Friday count that tells you when to turn ads back on.
- How to market your marketing agencyAgencyMarket your marketing agency when it is just you: an 8-week routine next to client work, with who to pick, what to send, what to put on your site and LinkedIn, and what to count every Friday.
- How to market your product as a technical founderSaaSMarket your product as a technical founder: freeze new features, put 5 hours of marketing before any code every day, send 100 personal messages, turn part of your product into a free tool, and build only what 3 or more users asked for, with a count every Sunday.
Know your buyer
- How to validate a business idea without spending moneyValidate a business idea without spending money: set a pass mark, message 100 people a day about the problem, ask everyone who has it to pay through a free one-page offer, and decide after 2,800 messages.
- How to create an ideal customer profileCreate an ideal customer profile when you have one or two customers: list everyone who paid, tried or talked to you, write 2 or 3 one-sentence guesses, test them with 100 messages a day, and keep the one that gets the most chats after 1,500 messages.
- How to do customer interviewsDo customer interviews when you have almost no customers: 7 questions about the last time the problem happened, 100 messages a day to book 20-minute calls, a notes sheet in their exact words, and a Sunday count that puts those words into your marketing.
- How to do a competitor analysisDo a competitor analysis in 5 days with free tools: list 10 alternatives your buyers use, read 100 complaints about the top 5 in their own words, put the gap you can fix in your headline, and check them for 45 minutes every Sunday.
- How to write a value propositionWrite a value proposition from your buyers' own words: copy 30 phrases, write 3 one-sentence versions, test them in 100 personal messages a day, and put the winner on your homepage after 900 messages.
Choose your channels
- How to choose marketing channels for a SaaS startupSaaSChoose marketing channels for a SaaS startup: list 10 places your buyers already look, test 3 for 4 weeks with a pass mark, then double down on what brings active users and drop the rest.
- How to choose marketing channels for a B2B companyB2BChoose marketing channels for your B2B company in 6 weeks: ask five buyers where they look, test two channels next to your outreach, and keep the one with the most conversations per hour.
- How to choose marketing channels for an ecommerce brandD2CChoose marketing channels for your ecommerce brand: check whether shoppers already search for what you sell, test 3 channels at full volume for 4 weeks, and keep what brings orders from strangers.
- How to choose marketing channels for an agencyAgencyChoose marketing channels for your agency: ask your clients where they looked, test 3 places for 4 weeks at full volume next to your outreach, then double the one with the most calls per 10 hours.
- How to fit marketing into your week as a solo founderFit marketing into your week as a solo founder: find 5 hours a day by cutting product work first, do the marketing block before you build every day, then write next week's posts and count what worked every Sunday.
Budget and pricing
- How much to spend on marketing as a SaaS startupSaaSSet your SaaS startup's first marketing budget when you have almost no revenue: 5 to 6 hours a day, under $100 a month for tools and $0 for ads until 10 people have paid, with the maths that shows when ads can pay and a Sunday sheet.
- How much to spend on marketing as a B2B companyB2BSet a marketing budget for your B2B company from what one client is worth: pay at most a third of a client's first-year profit, cap it at what you could lose over 12 weeks, spend your hours before your cash, and check the cost of every order each Sunday.
- How much to spend on marketing as an ecommerce brandD2CSet your first ecommerce marketing budget from what one order leaves you: a fixed monthly amount from savings you can afford to lose, free product for small creators first, a daily log, a Sunday cost-per-order check, and a capped first ad test once three conditions are true.
- How to set a marketing budget for your agencyAgencySet a marketing budget for your agency when you have one or two clients: 4 hours a day and 10% of last month's revenue, what the first $100 should buy, when to start ads, and what to count every Sunday.
- How to price a SaaS productSaaSPrice your SaaS product when you have almost no customers: set one price from what the problem costs your buyer, what 10 alternatives charge and what one customer costs you, ask about it in every chat, and raise it after 30 price talks if fewer than 1 in 5 say it is too expensive.
- How to price a B2B product or serviceB2BPrice your B2B product or service when you do all the selling: work out your floor price, collect 20 real prices, check the value to the buyer, quote the same day in three options, and change the price only after 20 quotes.
- How to price a productD2CPrice your product for a new store: add up what one order really costs, keep product and packaging at 30% of the price or less, ask 100 people a day what they would pay for 7 days, and check the money left on each order every Sunday.
- How to price digital marketing servicesAgencyPrice your digital marketing services when it is just you: work out your lowest price per hour, turn it into one monthly package with three options, send a price after every call, and change it by counting wins every Sunday.