Section 7
Grow on social media
Pick one or two platforms, post what your buyers care about and grow a following.
14 of 14 guides written. The rest are marked coming soon and become links when they are published.
Start here
- How to find online communities where your buyers talkFind online communities where your buyers talk: write down 30 phrases they use, ask your customers where they go for help, search Google, Reddit, Facebook, LinkedIn, a community directory and ChatGPT for 50 places, keep the 10 where buyers ask at least 10 questions a month, answer 20 questions a day in your top 5, and count customers by place every Sunday.
- How to get your first 1,000 followersGet your first 1,000 followers who could buy from you: pick one app where you can find 20 of your buyers, post twice a day, leave 30 comments a day on posts they read, ask everyone who knows you to follow, make one collab post a week, and count every Sunday how many new followers fit your buyer.
LinkedIn and X
- How to write a LinkedIn profile that brings in clientsWrite a LinkedIn profile that brings in clients: a headline and About section in your buyer's words, one next step in Featured and a free Service Page, recommendations and a verified badge for proof, then 100 messages a day that send buyers to it and a Sunday count that tells you which part to fix.
- How to grow on LinkedIn as a founderGrow on LinkedIn as a founder in 4 weeks: rewrite your headline for your buyer, post twice a day from your own profile, leave 20 comments and send 100 personal messages a day, and count conversations by topic every Sunday.
- LinkedIn post ideas for B2B companiesB2BGet LinkedIn post ideas for your B2B company from your own work: collect 50 buyer questions and 30 photos from your quotes, calls and jobs, turn them into 100 ideas across 10 kinds of post, post 2 a day from your own profile with one proof in each, and count conversations by kind every Sunday.
- How to build in public on XSaaSBuild in public on X so buyers follow you, not just other founders: check that your buyers post on X, rewrite your bio for them, post 2 updates a day on what you built for their problem, write 50 replies and 100 personal messages a day, and count buyer conversations every Sunday.
- Social media post ideas for SaaS companiesSaaSFind social media post ideas for your SaaS when you have almost no customers: collect 50 things your users said, turn them into 100 ideas across 10 kinds of SaaS post, publish 2 posts a day on each of 2 channels, reply and comment 20 times a day, and count signups by kind of post every Sunday.
Instagram and TikTok
- How to promote your business on InstagramD2CPromote your business on Instagram so it brings orders, not just likes: set up a business profile that links to one product and tag your products today, then post 1 Reel and 1 carousel, leave 20 comments and send 100 personal messages a day to shoppers and small creators, and count orders from Instagram every Sunday.
- Instagram post ideas for D2C brandsD2CFind Instagram post ideas for your D2C brand that bring orders, not just likes: copy 50 things shoppers say, turn them into 30 ideas in 6 kinds, post 1 Reel and 1 carousel or photo a day with one ask and the product tagged, answer every comment, and keep the ideas that bring sends, messages and orders every Sunday.
- Instagram post ideas for a marketing agencyAgencyInstagram post ideas for a marketing agency that bring client calls, not likes from other marketers: write 100 ideas from your clients' questions in 8 kinds, post 1 Reel and 1 carousel a day, comment and message every day, and count calls by kind of post every Sunday.
- How to sell on TikTok ShopD2CSell on TikTok Shop as a new brand with no followers: check each order still leaves 20% after the fee and a creator's cut, open the shop and list your products with a white-background photo and a plain title, post 2 shoppable videos and invite 100 creators a day, and count orders by source every Sunday.
Communities
- How to promote on Reddit without getting bannedPromote on Reddit without getting banned: post from one honest account with your role in the bio, copy the self-promotion rules of 5 subreddits where your buyers ask for help, answer 20 questions a day in your own words with no link, name your product only where it answers the question and say it is yours, and check every Sunday while logged out that nothing was removed.
- How to promote your business in Facebook groupsPromote your business in Facebook groups without getting declined or removed: join as yourself with your role in your intro, copy the rules of 10 groups where your buyers ask for help, answer 20 questions a day with no link and add 2 helpful posts, name your business only where it answers the question and say it is yours, and count orders, signups and calls from groups every Sunday.
- How to build a community around your brandBuild a community around your brand when you have only a few customers: start once 20 people already talk to you, pick one free place your buyers use, add 10 starter posts before anyone joins, send 100 personal invites a day, welcome and answer every member every day, and count every Sunday who posts and who buys.