Guides for

Make your marketing plan
How to market a SaaS product How to market your B2B business How to market a D2C brand How to market your marketing agency How to market your product as a technical founder How to validate a business idea without spending money How to create an ideal customer profile How to do customer interviews How to do a competitor analysis How to write a value proposition How to choose marketing channels for a SaaS startup How to choose marketing channels for a B2B company How to choose marketing channels for an ecommerce brand How to choose marketing channels for an agency How to fit marketing into your week as a solo founder How much to spend on marketing as a SaaS startup How much to spend on marketing as a B2B company How much to spend on marketing as an ecommerce brand How to set a marketing budget for your agency How to price a SaaS product How to price a B2B product or service How to price a product How to price digital marketing services
Get your first customers
How to get your first 100 SaaS users How to get your first B2B clients How to get your first sales on Shopify How to get your first sale on Etsy How to get your first client as a marketing agency How to get customers online for free How to get traffic to a new website for free How to get people to try your product How to get beta users for your startup How to get clients for a consulting business without referrals Why no one is buying your product, and how to fix it How to fix a SaaS launch that got zero signups
Launch
How to launch on Product Hunt
8 coming soon
How to build a waitlist before you launchSoonHow to announce a new business on social mediaSoonHow to post a Show HN on Hacker NewsSoonHow to submit your SaaS to directoriesSoonShould you do an AppSumo lifetime deal?SoonHow to launch a D2C brandSoonHow to launch a product on AmazonSoonHow to launch a B2B productSoon
Get found on Google
15 coming soon
How long does SEO take to work?SoonHow to find keywords for SEOSoonTechnical SEO checklist for a new websiteSoonHow to get your website indexed on GoogleSoonHow to use Google Search ConsoleSoonHow to measure SEO successSoonHow to write a blog post that ranks on GoogleSoonHow to make an article rank higher on GoogleSoonHow to write competitor comparison and alternative pagesSoonHow to get backlinks for a new websiteSoonHow to get backlinks from news websitesSoonHow to do SEO for a Shopify storeSoonHow to list your products on Google Shopping for freeSoonHow to set up a Google Business ProfileSoonHow to rank on Google MapsSoon
Get recommended by ChatGPT and AI answers
7 coming soon
How to get your brand mentioned by ChatGPTSoonHow to get on the "best of" lists AI tools citeSoonHow to show up in Google AI OverviewsSoonHow to add llms.txt and schema markupSoonHow to track AI traffic and ChatGPT mentionsSoonHow to get your products recommended by ChatGPTSoonHow to get your company recommended by ChatGPT as a supplierSoon
Make content people look for
8 coming soon
How to plan a content calendarSoonHow to repurpose content across platformsSoonHow to use AI for content creationSoonHow to write a case studySoonHow to build a free tool that brings in leadsSoonHow to get booked as a podcast guestSoonHow to start a YouTube channel for businessSoonHow to make short-form videos for your businessSoon
Grow on social media
14 coming soon
How to find online communities where your buyers talkSoonHow to get your first 1,000 followersSoonHow to write a LinkedIn profile that brings in clientsSoonHow to grow on LinkedIn as a founderSoonLinkedIn post ideas for B2B companiesSoonHow to build in public on XSoonSocial media post ideas for SaaS companiesSoonHow to promote your business on InstagramSoonInstagram post ideas for D2C brandsSoonInstagram post ideas for a marketing agencySoonHow to sell on TikTok ShopSoonHow to promote on Reddit without getting bannedSoonHow to promote your business in Facebook groupsSoonHow to build a community around your brandSoon
Reach buyers directly
8 coming soon
How to create a B2B lead list for freeSoonHow to find a decision maker's email addressSoonHow to warm up an email domain for cold emailSoonHow to write a cold emailSoonHow to get replies to cold emailsSoonHow to follow up on a cold emailSoonHow to do LinkedIn outreachSoonHow to cold call past the gatekeeperSoon
Close the deal
8 coming soon
How to run a discovery callSoonHow to make a sales deckSoonHow to do a product demoSoonHow to write a proposal that winsSoonHow to sell to enterprise clientsSoonHow to respond to an RFPSoonHow to design a pricing pageSoonHow to move from spreadsheets to a CRMSoon
Sell through partners, events and stores
10 coming soon
How to set up referral partnershipsSoonHow to run a co-marketing campaignSoonHow to host a webinarSoonHow to get meetings from a trade showSoonHow to get clients from networking eventsSoonHow to do account-based marketingSoonHow to get your product into retail storesSoonHow to find distributors for your productSoonHow to get listed in integration marketplacesSoonHow to get reviewed on ClutchSoon
Get reviews, press, creators and referrals
12 coming soon
How to get Google reviews for your businessSoonHow to collect testimonialsSoonHow to get your first product reviewsSoonHow to make a new store look trustworthySoonHow to get G2 reviewsSoonHow to find micro-influencers for your brandSoonHow to get UGC for your brandSoonHow to get TikTok Shop affiliates to postSoonHow to pitch journalistsSoonHow to get into holiday gift guidesSoonHow to start a referral programSoonHow to start an affiliate programSoon
Email and newsletters
7 coming soon
How to build an email list for freeSoonHow to grow a newsletter from scratchSoonHow to write an email popup that isn't just a discountSoonHow to set up Klaviyo flows for a new storeSoonHow to write SaaS onboarding emailsSoonHow to nurture B2B leads by emailSoonHow to write a win-back emailSoon
Paid ads
10 coming soon
How much to spend on adsSoonHow to make ad creativesSoonHow to set up retargeting adsSoonHow to run Meta ads for a Shopify storeSoonHow to test Facebook ad creativesSoonHow to fix ads that get clicks but no salesSoonGoogle Shopping vs Performance Max for a small storeSoonAmazon PPC for beginnersSoonHow to run Google Ads for SaaSSoonHow to run LinkedIn ads for B2BSoon
Turn visitors into customers
10 coming soon
How to make a website for your businessSoonHow to write homepage copySoonHow to write a landing page that convertsSoonHow to fix a SaaS website with traffic but no signupsSoonHow to fix a Shopify store with traffic but no salesSoonHow to get more leads from a B2B websiteSoonHow to write a product description that sellsSoonHow to reduce abandoned cartsSoonHow to A/B test a landing pageSoonHow to improve website speedSoon
Keep customers and grow each one
9 coming soon
How to get feedback from your first usersSoonFree trial vs freemium: which to chooseSoonHow to improve activation rateSoonHow to turn free trials into paying customersSoonHow to reduce SaaS churnSoonHow to increase repeat purchasesSoonHow to increase average order value on ShopifySoonHow to run a sale without training customers to waitSoonHow to raise prices without losing customersSoon
Measure what's working
7 coming soon
How to set up conversion trackingSoonHow to use UTM parametersSoonHow to calculate CAC and payback periodSoonHow to calculate break-even ROASSoonHow to track which channel brought each dealSoonHow to run a monthly marketing reviewSoonHow to get growth moving again when it stallsSoon
Get help: hiring, agencies and AI
3 coming soon
Should you hire a marketer, an agency or a fractional CMO?SoonHow to hire a marketing agency without getting burnedSoonHow to use ChatGPT for marketingSoon
Run a marketing agency
26 coming soon
How to start a digital marketing agency with no experienceSoonHow to go from freelancer to agencySoonHow to choose a niche for your agencySoonHow to package your agency servicesSoonHow to price social media managementSoonHow to get agency clients without case studiesSoonHow to write a cold email for a marketing agencySoonHow to get agency clients on LinkedInSoonHow to get clients on UpworkSoonHow to find clients online as a freelance marketerSoonHow to write a scope of work that stops scope creepSoonHow to onboard a new marketing clientSoonHow to set up client approvalsSoonHow to keep client brand voices separate when using AISoonHow to manage multiple client social media accountsSoonHow to run Facebook ads for clientsSoonHow to write a monthly client reportSoonHow to explain SEO timelines to clientsSoonHow to reduce agency client churnSoonHow to raise agency pricesSoonHow to sell AI visibility servicesSoonHow to sell SEO services to web design clientsSoonHow to turn website projects into monthly retainersSoonHow to hire your first contractorSoonHow to resell white-label SEOSoonHow to scale a digital marketing agencySoon

Ads

ROAS

Also called Return on ad spend.

ROAS, or return on ad spend, is how much revenue you earn for each dollar you spend on ads.

Divide revenue from ads by what the ads cost. Spend $200, earn $600, and your ROAS is 3. It uses revenue, not profit, so a ROAS of 3 can still lose money if your margins are thin.

Work out your break-even ROAS before you run ads: the point where you neither make nor lose money. Anything under it loses money. Ad platforms count sales their own way, so check attribution against your own orders and UTM parameters. Calculate break-even ROASsoon from your real margins.

Go deeper

How to calculate break-even ROASD2CComing soon
How to run Meta ads for a Shopify storeD2CComing soon
How much to spend on adsComing soon

Related terms

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All glossary terms, A to Z