Ads
Ad creative
Ad creative is what people see in an ad: the image or video, the words on it and the headline.
The creative is the part of an ad you control most. A strong one gets a higher click-through rate and often a lower cost per click. A weak one can use up a small budget in a few days.
Make many and test them. Start with 10 different creatives, not one, each with a different first line or first 3 seconds. Keep the ones with the best ROAS or cost per signup. Reuse customer videos where you can, and make ad creatives from simple phone video.
Go deeper
- How to make ad creativesMake ad creatives on a small budget: write 5 angles from your buyers' own words, make 4 new ads a day with free tools in each platform's sizes, post 2 free to see what people react to, and cut the bottom half every Sunday.
- How to test Facebook ad creativesD2CTest Facebook ad creatives on a small budget: give each new ad one stop line of 3 times what an order leaves, up to half your 14-day round, run 2 at a time in Meta's creative testing tool inside the campaign that sells, make 4 new ads a day and post the best free, and every Sunday keep only those Shopify shows selling at or under break-even.
- How to fix ads that get clicks but no salesD2CFix ads that get clicks but no sales: check your ad orders are counted, put five numbers from click to order in one sheet to find the step that leaks, fix clicks that never land, the product page and checkout surprises, then run the next test at the same limit and raise 20% or stop.
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