Ad creative

The creative is the part of an ad you control most. A strong one gets a higher click-through rate and often a lower cost per click. A weak one can use up a small budget in a few days.

Make many and test them. Start with 10 different creatives, not one, each with a different first line or first 3 seconds. Keep the ones with the best ROAS or cost per signup. Reuse customer videos where you can, and make ad creatives from simple phone video.