Retargeting

A small piece of code from the ad platform, often called a pixel, marks visitors. Later, the platform shows them your ads on social media or other sites. These people already know you, so they often click more than strangers.

Retargeting needs traffic. With a few hundred visitors a month, the audience is tiny. Grow traffic first. Once you have it, show social proof or a reminder of your free trial, and measure CPM and ROAS. Set up retargeting adssoon with one clear offer.