Ads
Retargeting
Also called Remarketing.
Retargeting is showing ads to people who already visited your site or used your app.
A small piece of code from the ad platform, often called a pixel, marks visitors. Later, the platform shows them your ads on social media or other sites. These people already know you, so they often click more than strangers.
Retargeting needs traffic. With a few hundred visitors a month, the audience is tiny. Grow traffic first. Once you have it, show social proof or a reminder of your free trial, and measure CPM and ROAS. Set up retargeting ads with one clear offer.
Go deeper
- How to set up retargeting adsSet up retargeting ads when your site gets only a few hundred visitors: install the Meta pixel, Google tag and LinkedIn Insight Tag and make 30-day visitor lists today, fill them with 100 messages, 2 posts on each of 2 channels and 20 answers a day, launch one capped campaign only once a list passes 1,000 people, and check list size and sales every Sunday.
- How to reduce abandoned cartsD2CReduce abandoned carts on a new Shopify store: find where shoppers stop in Shopify's own report, fix the shipping surprise and the checkout on your phone today, email every person who leaves checkout yourself, and fix one step every Sunday.
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