How to make a website for your business

You have built your product or started your business, and people need somewhere to check you are real. Most founders either have no website, or spend weeks making one look good and then wait for visitors who never come. Here is how to make a website for your business in one day: one page with one clear button, live on your own domain, and then one new page every day that answers what buyers ask.

Do these three things

About 6 hours today, then about 1 hour 30 minutes a day and 20 minutes each Sunday. Judge the site after every 100 visits and the daily pages after 30, not after a few days.

Show the three actions in fullHide the full list

1. 1Today: buy your domain and publish a one-page site on Shopify if you sell products, or Framer for anything else, with what you sell, who it is for, one button and how to reach you.
2. 2Every day: publish one new page that answers a question buyers ask you, send its link to the people who ask, and watch every recording of a visit.
3. 3Every Sunday: count visits, clicks on your main button and new enquiries, signups or orders. After every 100 visits, fix the one thing that stopped most people.

Get help doing these

ChatGPT or Claude reads this guide and works through it with you.

Do this with ChatGPT(opens in a new tab)Do this with Claude(opens in a new tab)

1. Decide the one thing your website must get visitors to do

Your business website has one job: get the right visitor to take one action. Pick that action before you open any builder, because it decides your button, your pages and what you count.

Use the action your buyers already take with you today:

Write it down in one sentence, using the template. Every other part of the site either helps a visitor reach that button or gets cut.

My website helps [who it is for, in their words] to [the result they want], and asks them to [the one action: start a trial / book a call / get a quote / buy].

If you run a SaaS: the button opens your signup, not a "Contact us" form. Decide between a free trial or a free plan first, so the button says the right thing.

If you sell B2B or run an agency: use a booking link so people can pick a time without emailing you. Cal.com's Individual plan is free, with no limit on bookings.

• Tool: a Google Doc.
• Time: 15 minutes.
• You will have: one sentence that names who the site is for, the result and the one action.
• It worked if: you read it to someone who does not know your business, and they can say what a visitor should click.
• Common mistake: four buttons of the same weight: "Call us", "Email us", "Join our newsletter" and "Follow us". Visitors pick none. Keep one main button. Put the others small at the bottom.

2. Pick a website builder and buy your domain name

Use Shopify if you sell products, and Framer for anything else. Buy a short .com domain with your business name today, and set up an email address on it.

Pick one builder with this rule. Every builder in the top results can make a good-looking site. The difference is how fast you can publish and what it costs, so do not compare ten of them.

• You sell products online: Shopify. It has a 3-day free trial with no card, then $1 a month for 3 months. After that, Basic is $39 a month, or $29 a month if you pay yearly. You can describe your brand and Shopify drafts a store design for you to edit.
• Anything else (software, a service, an agency, a B2B product sold by quote): Framer. You can build and publish free on a Framer address, then pay $10 a month for Basic to use your own domain. Basic holds 30 designed pages and 1,000 items in its CMS, the database you will use for the daily pages in step 6. Describe your business to Framer's AI and it drafts a first page you can edit.
• You already pay for a builder, like Squarespace, Wix or WordPress: keep it. Moving costs a week, and it will not bring a single extra visitor.

If you build your site with an AI app builder or your own code: check that your words are in the page itself. A 2024 study by Vercel found that the crawlers behind ChatGPT and Claude do not run a page's scripts, so they only read the text that the server sends. Lovable has made new projects send finished pages since 13 May 2026. Older Lovable projects send full pages only to verified search engines, and "other tools see very little". The check is in step 5. If it fails, build the marketing site on Framer and keep your app where it is. This matters most if you are a technical founder who built the product with the same tool.

Buy the domain. Pick a .com with your business name: short, easy to spell, no hyphens. With a yearly Framer plan you can claim a free domain in the Domains settings. Otherwise buy it at Cloudflare Registrar, which sells domains at cost, about $10 a year for a .com. On Shopify, buy it inside Shopify under Settings, then Domains. To connect a domain you own to Framer, publish the site, then go to Site Settings, Hosting, Domains and click "Connect a domain you own". Framer shows the records to add at your registrar. It can take up to 48 hours to work.

Set up email on your domain. An address like you@[yourname].com looks more real than a Gmail address on a quote or a cold email. Zoho Mail's Forever Free plan gives up to 5 addresses on one domain. If you will email more than about 50 strangers a day, use a second domain for cold email, so your main domain stays safe.

• Tool: Shopify or Framer; Cloudflare Registrar for the domain; Zoho Mail (free).
• Time: 45 minutes, plus up to 48 hours for the domain to connect.
• You will have: your builder account, your domain, and an email address on it.
• It worked if: typing your domain into a phone opens your builder's page with a padlock in the address bar, and an email from your new address arrives in a Gmail inbox, not in spam.
• Common mistake: spending weeks picking a template on a free address and never connecting a domain. Connect the domain on day one, even if the page is plain.

3. Build your first page: what to put on a business website

Put five things on your first page, top to bottom: what you do and who it is for, what they get, one button, proof that is real, and how to reach you. Publish it today, even if it is plain.

Fill in the template. Give ChatGPT or Claude your one sentence from step 1, your notes from customer interviews or sales chats, and the template, and ask for a first draft. Then rewrite every line in the words your buyers used. How to write each line well is in the guide to homepage copy.

Headline: [The result your buyer wants], for [who it is for].
Line under it: [What you sell and how it works, in one sentence.]Button: [Start your free trial / Book a 15-minute call / Get a quote within 24 hours / Shop now]What you get:
[A result, in the buyer's words]
[A result]
[A result]
Proof: "[One real sentence from a customer or a person you helped.]" [Name, role, company]
Or, with no customers yet: [What you have done before, in numbers, or who you have worked with.]Price: [Your price, or "From $[X]"] (see your pricing page)About: [Your name], [one line on why you started this]. [Your city or country.]
Contact: [email on your domain] · [phone, if you take calls] · [booking link]

Use only proof that is real. With one or two customers, ask one of them for a sentence you can use; how to ask is in the guide to collecting testimonials. Never add logos or reviews you do not have.

Write the price on the page. A visible price or "from" price stops people leaving to ask. The pricing page guide shows how to set it out.

Use your own photos or none. A photo of you, your product or your work is worth more than any stock photo. If you have none, use plain text and white space.

Check it on your phone, then on 5 people. Open the page on your phone. The headline and the button should both show before you scroll. Then show the page for 10 seconds to 5 people who fit your buyer and ask what you sell and what they would click.

• Tool: your builder, ChatGPT or Claude to draft, your phone.
• Time: 3 hours.
• You will have: one live page on your domain with the five parts.
• It worked if: the headline and button fit on the first phone screen, and at least 4 of 5 people can say what you sell and what they would click.
• Common mistake: keeping the template's words, like "Welcome to our website" or "We are passionate about quality". They say nothing a buyer can use. Write what you sell and who it is for instead.

4. Add the pages every business website needs

Every business website needs a contact page, an about page and a privacy policy, plus the pages your kind of business needs: a pricing page for software, one page per service or product for B2B and agencies, and product and policy pages for a store.

Add these pages, and link each one from your top menu or footer:

If you run a SaaS: add Pricing and one page for the main job your product does. More pages come in step 6.

If you sell B2B: add one page for each product or service you sell, with what it is, who it is for, how ordering works and a "from" price. A case study page comes after your first finished job.

If you run an agency: add one page for each service or package with what is included in numbers, such as "8 posts a month, 1 report". With no case studies yet, show the work you did as a freelancer or for your first client, with their OK. The guide to getting clients without case studies has more.

If you run a D2C store: add one page per product with photos, price, size, material and delivery time, and your shipping, returns, privacy and terms policies. In Shopify, go to Settings, then Policies, and use "Insert template" as a start. How to write each product page is in the guide to product descriptions, and what makes a first-time buyer trust you is in the guide to making a new store look trustworthy.

Keep the top menu to 5 links at most. Leave out empty "Blog", "Careers" or "Partners" pages until you have something on them.

• Tool: your builder; ChatGPT or Claude to draft each page from your notes.
• Time: 1 hour 30 minutes.
• You will have: a contact page, an about page, a privacy policy and your business's own pages, all linked from the menu or footer.
• It worked if: a stranger can reach every page in one click from your homepage, and your price or "from" price is written as text somewhere on the site.
• Common mistake: a contact form as the only way to reach you, with no email or booking link. Many buyers will not fill in a form for a business they do not know yet.

5. Get your website on Google, Google Maps and AI answers

Connect your site to Google Search Console, send it your sitemap, and check that Google and AI tools can read the words on your page. If you meet customers in person or serve a local area, set up a Google Business Profile too.

Check your words are in the page. Open your homepage on a computer, press Ctrl+U (Option+Cmd+U on a Mac) to see the page source, press Ctrl+F and type your headline. If it is not there, AI crawlers cannot read it, and you need to fix that before anything else (step 2). Google says there is nothing extra to do to appear in AI Overviews: the page must be indexed, and the important words must be text, not images.

Add your site to Google Search Console. It is free. Add your domain, prove you own it with the record Google gives you, then send your sitemap, the list of your pages, usually at [yourdomain].com/sitemap.xml. Shopify makes it for you; open the address to check your pages are listed. Then paste your homepage address into the search bar at the top, click "Test live URL" and open "View tested page" to see the screenshot and the text Google got. The full setup is in the guide to Google Search Console, and what to do if pages stay out of Google is in the guide to getting indexed.

Turn off anything that hides the site. Remove any password page, and any "discourage search engines" or "hide from search" setting you used while building. The technical SEO checklist covers the rest, including speed. Google ranks the phone version of your site, so the phone version must have the same words as the computer version.

If you meet customers in person or serve an area (a B2B supplier, a local service, an agency that meets clients): set up a free Google Business Profile and put your new site in its website field. That is how a business shows on Google Maps today.

Count visits and record them. Add Google Analytics 4, which is free, to count visits and button clicks. Shopify has its own reports, so a store can skip it at first. Add Microsoft Clarity, also free, to watch recordings of real visits. If you have visitors from the EU, the UK or Switzerland, Clarity has needed a yes from your cookie banner since 31 October 2025, or it counts every page as a new visit. Tag the links you share with UTM parameters so you can tell where visits came from.

Put your link everywhere you already are. Add it to your email signature, your LinkedIn profile, your Instagram and X bios, and any directory listing you have.

• Tool: Google Search Console, Google Analytics 4 and Microsoft Clarity (all free); Google Business Profile (free).
• Time: 45 minutes.
• You will have: your site in Search Console with a sitemap sent, analytics and recordings running, and your link on every profile.
• It worked if: your headline appears in the page source, the live test says the page can be indexed and its screenshot shows your words, and Clarity shows your first recording.
• Common mistake: leaving the builder's "hide from search engines" switch on after launch. The site looks fine to you and stays invisible to Google for months.

6. Add one page a day that answers a question buyers ask

Every day, publish one new page that answers one real question a buyer asked you or typed into Google. A one-page site gives Google and AI answers almost nothing to show; 30 useful pages give them 30 ways to find you.

List 30 questions first. Go through your call notes, emails and chats, and write down every question buyers asked. Add the questions people type into Google about your problem, from the guide to finding keywords, the questions on your competitors' sites, and the follow-up questions ChatGPT suggests when you ask it about your problem. Once your site is in Search Console, add the searches it already shows you for.

Then publish one page a day. Paste the question, your notes and your answer into ChatGPT or Claude and ask for a page that answers the question in the first two sentences. That takes about 10 minutes. Spend the rest of the hour adding what only you know: a number from your work, a photo, a step that went wrong, your real price. The guide to writing a page that ranks shows the shape. In Framer, make one CMS collection called "Questions" and add each page as an item; Basic holds 1,000. In Shopify, use Online Store, then Blog posts or Pages.

Title: [The question, in the buyer's words]First two sentences: [The answer, plainly. A number if there is one.]Why: [2 or 3 short paragraphs: how it works, what it depends on.]From our work: [One true detail only you know: a number, a photo, a mistake, a real price.]Next step: [One line and your main button: Start your free trial / Book a 15-minute call / Get a quote / Shop now]

The kinds of page that work, by business:

• If you run a SaaS: one page per job your product does, per tool it works with, and per competitor, using the guide to comparison and alternative pages. A free tool counts as a page too.
• If you sell B2B: one page per product, per industry you serve and per question about ordering, such as minimum order, delivery time or materials.
• If you run an agency: one page per service, per kind of client you serve, and per question clients ask before they hire you.
• If you run a D2C store: one page per question shoppers ask, such as "how to use it", "which one is for me" or "what is in it", linked from the product page. Store SEO for Shopify has the rest.

Keep to Google's rule. Google's spam policy forbids making many pages mainly to rank. One page a day is fine when each page answers a real question and has something only you know. Never publish 30 pages that only swap the city or the keyword: that is scaled content abuse, and it can push your whole site down in Google.

Send each page as an answer. When someone asks you that question by email, in a discovery call or in an online community, send the page. Put the link in the 100 personal messages a day from the guide to getting traffic to a new website when it fits the person.

Watch every recording. Each day, open Clarity, filter to yesterday, and watch every visit. Write down where people stop: before the button, on the pricing page, or in the form.

• Tool: your builder's CMS or blog, ChatGPT or Claude to draft, Google Search Console, Microsoft Clarity.
• Time: about 1 hour 30 minutes a day: 1 hour for the page, about 20 minutes of recordings, 10 minutes to send links.
• You will have: one new page live every day, a list of where visitors stop, and after 30 days, 30 pages.
• It worked if: after 30 pages, Search Console shows most of them indexed and getting impressions, and people you send a page to reply or click your main button.
• Common mistake: asking AI for "30 SEO blog posts" on topics nobody asked about, and publishing them as they come. They answer no buyer, and Google may treat them as spam.

7. Count your website numbers every Sunday and fix one thing after 100 visits

Every Sunday, write down how many people visited your site, clicked your main button, and became an enquiry, a signup or an order. After every 100 visits, change the one thing that stopped most people.

Take visits from Google Analytics 4 (Reports, then Engagement, then Pages and screens) or your Shopify reports. Take button clicks from Analytics, your booking tool or your signup count. Take "where they stop" from your notes on the recordings. When you are ready, set up proper conversion tracking so each enquiry or sale is counted for you.

Week | Visits | Main button clicks | Enquiries, signups or orders | Where most people stop | New pages this week | What I changed

After every 100 visits, use these rules. Change one thing, then count the next 100.

• Under 100 visits a month: the site is not your problem yet. Spend your hours on getting visitors and keep adding a page a day. SEO takes months, so your messages bring the first visits.
• Fewer than 5 button clicks per 100 visits: people do not understand the first screen or do not see themselves in it. Rewrite the headline and the line under it with the homepage copy guide, and test it on 5 new people.
• 5 or more clicks, but fewer than 1 in 5 clicks become an enquiry, signup or order: the problem is after the click. Make the form shorter, the booking link simpler or the signup faster. For a store, see a store with traffic but no sales and abandoned carts. For a SaaS, see a site with traffic but no signups. For B2B, see a website that brings no leads.
• Ads or a launch send people to one offer: build a separate landing page for it instead of sending them to the homepage.

Do not run an A/B test at a few hundred visits a month. It would take months to give an answer. Change one thing, count the next 100 visits, and compare.

• Tool: Google Analytics 4 or Shopify reports, your booking or signup tool, and a Google Sheet.
• Time: 20 minutes each Sunday.
• You will have: one row a week, and a list of every change with what happened next.
• It worked if: you can say which one thing you changed and how clicks per 100 visits moved over the next 100 visits.
• Common mistake: redesigning the whole site after a quiet week. A new look changes many things at once, so you learn nothing, and a quiet week usually means too few visitors, not a bad site.

Your website checklist for the next 4 weeks

0 of 16 done

Work through this list with an AI assistant

It drafts the work and keeps track of what is done.

Do this with ChatGPT(opens in a new tab)Do this with Claude(opens in a new tab)

Step 1 · Decide the one thing your website must get visitors to do

• Write one sentence: who your website is for, the result they want and the one action it asks for.

Step 2 · Pick a website builder and buy your domain name

• Pick your builder with the rule in step 2 and open an account.
• Buy a short .com domain and connect it to your builder.
• Set up an email address on your domain.

Step 3 · Build your first page

• Publish one page with the five parts from the template.
• Check the page on your phone and show it to 5 people who fit your buyer for 10 seconds.

Step 4 · Add the pages every business website needs

• Add a contact page, an about page, a privacy policy and the pages your kind of business needs.
• Set the top menu and footer so every page is one click from the homepage.

Step 5 · Get your website on Google, Google Maps and AI answers

• Check your headline is in the page source, add the site to Google Search Console, send the sitemap and run a live test.
• Set up a Google Business Profile with your site in it, if you meet customers in person or serve an area.
• Add Google Analytics 4 and Microsoft Clarity, and put your link on every profile and your email signature.

Step 6 · Add one page a day that answers a question buyers ask

• List 30 questions buyers ask, from your notes, Google, competitors and ChatGPT.
• Every dayPublish one page that answers one question from your list.
• Every dayWatch every recording of a visit and send each new page to anyone who asks its question.

Step 7 · Count your website numbers every Sunday

• Every SundayFill in one row of the Sunday website sheet.
• After 100 visitsChange the one thing that stopped most people, using the rules in step 7.

Copy listDownloadReset