SaaS metrics

Freemium

Freemium means a free plan people can use forever, with a paid plan that adds more features, use or seats.

The free plan brings in many users. A small share of them upgrade when they hit a limit, like 3 projects or 1 user. It suits products where people can start alone and where free users cost you little.

With no audience yet, freemium can leave you with free users and little money. A free trial often gets you a paying signal sooner. If you choose freemium, set the limit where users feel the value, and watch your activation rate and upgrades. It is common in product-led growth. Choose between trial and freemiumsoon with your numbers.

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