SaaS metrics
Product-led growth (PLG)
Also called PLG.
Product-led growth (PLG) is when people find, try and buy your product themselves, without a sales call.
The product does much of the selling. People sign up, reach value through onboarding, and pay when they need more, often through a free trial or freemium plan. Some users invite teammates, which brings in new users.
PLG still needs people to arrive. A new product with no traffic gets no signups, however good the signup flow is. So pair it with warm outreach and cold messages: talk to your first 100 users one by one, and watch your activation rate. Get your first 100 SaaS users by hand.
Go deeper
- How to get your first 100 SaaS usersSaaSGet your first 100 SaaS users when a few people signed up and most never used it: count only people who did the main thing, offer a 15-minute set-up call in 100 messages and 20 answers a day, set up every signup within 24 hours, launch once you have 20 users, and count users by source every Sunday.
- How to market a SaaS productSaaSMarket a new SaaS product with no budget: a 4-week routine for one founder, with the messages to send, where to answer questions, and the numbers to check every Sunday.
- Free trial vs freemium: which to chooseSaaSChoose between a free trial and freemium for your SaaS with 4 numbers: start with a 14-day free trial and no card unless a free user costs you under $1, gets value alone in 10 minutes and shows your product to others, then change it after 30 ended trials.
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