SaaS metrics

Free trial

A free trial lets people use a paid product for free for a set time, such as 14 days, before they pay.

Some trials ask for a card at signup and charge at the end. Others ask only when the trial ends. Asking for a card up front usually means fewer signups, but more of them pay.

A trial works only if people reach value before it ends, so your activation rate and onboarding matter most. Email each trial user yourself on day 1 and day 3. Compare it with freemium before you choose, and turn more trials into paying customers by fixing where people stop.

Go deeper

Related terms

What links here

All glossary terms, A to Z