SaaS metrics
Onboarding
Onboarding is the first steps a new user or customer goes through, from signup to their first real result.
In SaaS it includes the signup form, the first screen, any setup, and the welcome emails. For an agency, it is the kickoff call and the first week of work. Every extra step is a place where people stop.
Good onboarding raises your activation rate and cuts churn. Sign up to your own product as a stranger, count the steps, and remove every one you can. Send onboarding emailssoon that point to the next single step. During a free trial, onboarding is most of the sale.
Go deeper
- How to write SaaS onboarding emailsSaaSComing soon
- How to improve activation rateSaaSComing soon
- How to onboard a new marketing clientAgencyComing soon