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A/B test
An A/B test shows two versions of a page or email to different people and counts which one gets more results.
You change one thing, like the headline or the call to action, and split people between version A and version B. Then you compare the conversion rate of each. The test only tells you something when each version gets enough people and enough results.
With 300 visitors a month, a page test can take many months to find a real winner. Test where your volume is: send 1,000 cold emails with two subject lines and compare the reply rate. Once traffic grows, test your landing page the same way.
Go deeper
- How to A/B test a landing pageA/B test a landing page with only a few hundred visits a month: work out the visits a test needs before you start, test the headline in your messages when the page is too small, and use a free tool and a fixed stop rule when it is big enough.
- How to write a landing page that convertsWrite a landing page that converts with one offer, your buyers' own words and one button, then send it 100 people a day and fix the one place they stop, with a checklist.
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