A/B test

You change one thing, like the headline or the call to action, and split people between version A and version B. Then you compare the conversion rate of each. The test only tells you something when each version gets enough people and enough results.

With 300 visitors a month, a page test can take many months to find a real winner. Test where your volume is: send 1,000 cold emails with two subject lines and compare the reply rate. Once traffic grows, test your landing pagesoon the same way.