Website
Landing page
A landing page is a web page built for one goal, where people arrive from an ad, email or post.
Unlike a homepage, it has one offer and one call to action, such as "Start free trial", "Book a call" or a lead magnet download. It repeats the promise that brought the person there. Remove the menu and other links that pull people away.
Make one landing page for each main source: one for an ad, one for a Product Hunt launch, one for cold email. Then compare their conversion rates and bounce rates. Write a landing page that converts with your buyer's own words at the top.
Go deeper
- How to write a landing page that convertsWrite a landing page that converts with one offer, your buyers' own words and one button, then send it 100 people a day and fix the one place they stop, with a checklist.
- How to A/B test a landing pageA/B test a landing page with only a few hundred visits a month: work out the visits a test needs before you start, test the headline in your messages when the page is too small, and use a free tool and a fixed stop rule when it is big enough.
- How to make a website for your businessMake a website for your business in one day: pick the right builder, put five things on your first page, get it on Google and AI answers, then add one page a day and check your numbers every Sunday.
What links here
- How to build an email list for free
- How to grow a newsletter from scratch
- How to post a Show HN on Hacker NewsSaaS
- How to run Facebook ads for clientsAgency
- How to fix ads that get clicks but no salesD2C
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- How to promote on Reddit without getting banned
- How to promote your business in Facebook groups
- How to fix a Shopify store with traffic but no salesD2C
- How to improve website speed
- How to write a landing page that converts
- How to write homepage copy