Cold email
A cold email is a personal email to someone who does not know you yet, about a problem you can help with.
It is one-to-one, not a newsletter. It goes to a person on your lead list who fits your ideal customer profile, and it names one true thing about them. Sending the same text to thousands of people is spam, not cold email.
After warm outreach, it is one of the fastest ways for B2B founders to start conversations. Aim for 100 personal emails a day from a separate, warmed-up domain, with AI drafting and you adding one line each. Expect a few replies from every 100, and write each cold email around their problem.
Go deeper
- How to write a cold emailWrite a cold email strangers answer: under 80 words, a 4 to 6 word subject, one true line about them and one small question, then send 100 a day and count replies every Sunday.
- How to warm up an email domain for cold emailWarm up an email domain for cold email: buy 5 separate domains, set up 15 mailboxes with SPF, DKIM and DMARC, send only warm emails for 2 weeks, then climb from 10 to 30 a day per mailbox to reach 100 new people a day.
- How to get replies to cold emailsGet replies to cold emails when you get few or none: count bounces and replies per 100 people instead of opens, test whether you land in spam, verify your list and email one person per company, rewrite to under 80 words with one true line and one small ask, follow up 3 times, and judge each version after 1,000 people every Sunday.
- How to follow up on a cold emailFollow up on a cold email without being annoying: put day 3, day 7 and day 14 dates on everyone in one sheet, send up to 3 short follow-ups in the same thread with something new each time, answer every reply the same day, and count replies by follow-up every Sunday.
What links here
- A/B test
- Bulk sender
- Call to action (CTA)
- Decision-maker
- DKIM
- Landing page
- Marketing channel
- Micro-influencer
- Open rate
- Positioning
- SEO
- Spam complaint rate
- Value proposition
- Warm outreach
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