Reply rate
Reply rate is the share of people who answered your message.
If you send 200 cold emails and get 6 replies, your reply rate is 3%. Count only real answers, not automatic out-of-office messages. Some teams count positive replies apart, meaning people who want to talk.
It is the best test of a cold message, better than open rate. Judge it after a big batch, such as 1,000 emails, not 50. If it is low, fix the list first, then the first line, then the offer. Count replies to each follow-up too, and get more replies by keeping emails short.
Go deeper
- How to get replies to cold emailsGet replies to cold emails when you get few or none: count bounces and replies per 100 people instead of opens, test whether you land in spam, verify your list and email one person per company, rewrite to under 80 words with one true line and one small ask, follow up 3 times, and judge each version after 1,000 people every Sunday.
- How to write a cold emailWrite a cold email strangers answer: under 80 words, a 4 to 6 word subject, one true line about them and one small question, then send 100 a day and count replies every Sunday.
- How to follow up on a cold emailFollow up on a cold email without being annoying: put day 3, day 7 and day 14 dates on everyone in one sheet, send up to 3 short follow-ups in the same thread with something new each time, answer every reply the same day, and count replies by follow-up every Sunday.
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