Search and AI
Backlink
A backlink is a link from another website to yours.
Search engines treat links from trusted, related sites as a sign that your page is worth showing. One link from a known site in your field counts for more than many links from unrelated sites. The words on the link are its anchor text.
A new site usually has none, which is one reason SEO starts slowly. Earn links you can get this week: partners, podcast guest pages, lists in your field and data others want to quote. Get backlinks every week, and watch them arrive in Google Search Console.
Go deeper
- How to get backlinks for a new websiteGet backlinks for a new website with no budget or press contacts: take the 20 links you can get from your profiles, partners and directories today, list 100 sites that link to your competitors, publish one page worth linking to, send 100 personal pitches a day offering a guest article, a broken-link fix or a page for their list, and count new linking sites every Sunday.
- How to get backlinks from news websitesGet backlinks from news websites with no PR budget: write a source kit with 5 numbers only you have, answer 20 journalist requests a day on free services like HARO in your own words, send local and trade reporters a story from your own numbers once a month, and ask for every missing link every Sunday.
- How to get booked as a podcast guestGet booked as a podcast guest with no audience or PR budget: write a guest page with 3 episode ideas and a 2-minute video, find and pitch 100 shows a day that reach your buyers with one true line about a recent episode, follow up twice, ask every host for 2 introductions, and count bookings and leads every Sunday.
What links here
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- How to pitch journalists
- How to get backlinks for a new website
- How to get backlinks from news websites
- How to get your website indexed on Google
- How to make an article rank higher on Google
- How to rank on Google Maps