Search and AI

SEO

Also called Search engine optimization.

SEO, or search engine optimization, is work that helps your pages show up in search results for your buyers' questions.

It has three parts: pages that answer real searches, a site that crawlers can read and index, and backlinks from other sites with clear anchor text. The same work also helps with AI answers, which is the base of generative engine optimization.

SEO is slow for a new site; results usually take months. Start now anyway, next to faster channels like cold email. Write one page a day that answers a real question, which keeps you clear of scaled content abuse, and track it in Google Search Console. Plan for how long SEO takessoon before you judge it.

Go deeper

  • How long does SEO take to work?Coming soon
  • How to write a blog post that ranks on GoogleComing soon
  • Technical SEO checklist for a new websiteComing soon
  • How to measure SEO successComing soon

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