Search and AI
SEO
Also called Search engine optimization.
SEO, or search engine optimization, is work that helps your pages show up in search results for your buyers' questions.
It has three parts: pages that answer real searches, a site that crawlers can read and index, and backlinks from other sites with clear anchor text. The same work also helps with AI answers, which is the base of generative engine optimization.
SEO is slow for a new site; results usually take months. Start now anyway, next to faster channels like cold email. Write one page a day that answers a real question, which keeps you clear of scaled content abuse, and track it in Google Search Console. Plan for how long SEO takes before you judge it.
Go deeper
- How long does SEO take to work?Find out how long SEO takes to work for a new site: check in 20 minutes that buyers search for what you sell, get your site onto Google today, publish 1 page a day for searches people make just before they buy, and judge it at week 2, month 1, month 3 and month 6 against a number for each, with a count every Sunday.
- How to write a blog post that ranks on GoogleWrite a blog post that ranks on Google: read the top 5 results for your keyword, add one thing only you know, let AI draft from your notes, check every fact, link it from 3 of your pages, publish 1 a day, and count posts with impressions every Sunday.
- Technical SEO checklist for a new websiteRun the technical SEO checks that matter for a new website in one afternoon: turn off every setting that hides it, check Google sees your words, one secure address, your sitemap in Google and Bing and a free crawl with 0 errors, then test each new page the day you publish it and the whole site every Sunday.
- How to measure SEO successMeasure SEO success on a new site with free tools: write down the result that counts (signups, enquiries or orders from Google), track it as a key event in Google Analytics, ask every buyer where they found you, fill one Sunday scorecard row for seen, visited, acted and bought, fix the first number below its line, and work out what one customer from Google costs you each month.
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