Search and AI
Google Search Console
Also called GSC, Search Console.
Google Search Console is a free Google tool that shows how your site appears in Google search and which searches bring visitors.
It shows the searches people used, your clicks, impressions and average position. It reports pages Google did not index, lets you submit a sitemap, and has a URL Inspection tool to check one page and ask Google to crawl it.
Set it up on day one, even with no traffic. It is where Google tells you which keywords you already appear for. Check it every Sunday for new searches and pages that dropped. Use Google Search Console to check each new page you publish.
Go deeper
- How to use Google Search ConsoleUse Google Search Console on a new site: add it as a Domain property and submit your sitemap today, request indexing for each day's new page, and every Sunday write down non-brand impressions and clicks, pick 3 pages to improve and 5 new searches to write for, and check for problems.
- How to get your website indexed on GoogleGet your website indexed on Google: add it to Search Console, turn off anything that hides it, submit your sitemap and request indexing for your 5 main pages today, then link and request every new page each day and fix the pages that are not indexed every Sunday.
- How to measure SEO successMeasure SEO success on a new site with free tools: write down the result that counts (signups, enquiries or orders from Google), track it as a key event in Google Analytics, ask every buyer where they found you, fill one Sunday scorecard row for seen, visited, acted and bought, fix the first number below its line, and work out what one customer from Google costs you each month.
What links here
Sources
- Google Search Console, Google, checked 24 September 2026
- URL Inspection tool, Search Console Help, checked 24 September 2026
Last checked 24 September 2026.