Bounce rate

Tools count it in different ways, so compare the same page over time in the same tool. A high bounce rate on a landing page means many visitors did not find what they expected.

The usual causes: the ad or post promised something the page does not show, the first screen is unclear, or the page is slow. Check the part above the fold first, then page speedsoon. Watch your conversion rate too; it matters more. Later, retargeting can reach people who left.