Website
Bounce rate
Bounce rate is the share of visitors who leave your site without doing anything after the first page.
Tools count it in different ways, so compare the same page over time in the same tool. A high bounce rate on a landing page means many visitors did not find what they expected.
The usual causes: the ad or post promised something the page does not show, the first screen is unclear, or the page is slow. Check the part above the fold first, then page speed. Watch your conversion rate too; it matters more. Later, retargeting can reach people who left.
Go deeper
- How to improve website speedImprove website speed on a small site: test your 5 main pages in PageSpeed Insights on mobile today, shrink the top image and remove the apps and scripts you do not need, fix 1 page a day until each one passes, then test again every Sunday.
- How to fix a SaaS website with traffic but no signupsSaaSFix a SaaS website with traffic but no signups: take out your own visits and bots, find where buyers stop in a free funnel, cut signup to one step with no card, put a signup button on every page with visits, watch 20 recordings a day, and change one thing after every 300 buyer visits.
- How to fix a Shopify store with traffic but no salesD2CFix a Shopify store with traffic but no sales: take bots out of your numbers, buy from your own store as a stranger, find the first step under its line, fix one thing a day from 20 shopper recordings, send 100 personal messages so real shoppers see each fix, and keep or undo each fix every Sunday.
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