Social and community
Build in public
Build in public means sharing your work, numbers and lessons openly online while you build your business.
Founders post what they shipped, what failed, how many signups came in and what they learned. It is common on X and LinkedIn. People follow the story, and some become users, waitlist signups or partners.
It works when you post often and share real numbers and real problems. Post 2 times a day and reply to 20 other posts every day, which is how you build in public on X and on LinkedIn. Later, turn the story into a Show HN or Product Hunt launch.
Go deeper
- How to build in public on XSaaSBuild in public on X so buyers follow you, not just other founders: check that your buyers post on X, rewrite your bio for them, post 2 updates a day on what you built for their problem, write 50 replies and 100 personal messages a day, and count buyer conversations every Sunday.
- How to grow on LinkedIn as a founderGrow on LinkedIn as a founder in 4 weeks: rewrite your headline for your buyer, post twice a day from your own profile, leave 20 comments and send 100 personal messages a day, and count conversations by topic every Sunday.
- How to get your first 1,000 followersGet your first 1,000 followers who could buy from you: pick one app where you can find 20 of your buyers, post twice a day, leave 30 comments a day on posts they read, ask everyone who knows you to follow, make one collab post a week, and count every Sunday how many new followers fit your buyer.
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