Launch
Waitlist
A waitlist is a list of people who signed up to hear when your product is ready or to get early access.
It is usually a simple page with one line on what the product does and an email field. Founders who build in public often grow one from their posts. A waitlist is also an email list, so treat it like one.
A waitlist only counts if you talk to it. Email each person, ask about their problem, and invite the best fits to customer interviews. On launch day, tell the whole list first, then post on Product Hunt. Build a waitlist before you launch with 100 personal invites a day.
Go deeper
- How to build a waitlist before you launchBuild a waitlist before you launch: set a launch date no more than 4 weeks away, put up one page with an email field and one question about the problem, fill it with 100 personal invites, 20 answers and 2 posts a day, write back to everyone who joins within 24 hours, and email the list first on launch day.
- How to get beta users for your startupSaaSGet beta users for your startup who have the problem and will pay: write a 4-week beta deal with an end date and a founding price, send 100 personal invites and 20 answers a day, set up every beta user on a 20-minute call and watch, count who used it every Sunday, and ask every active beta user to pay at the end.
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