Social and community
User-generated content (UGC)
Also called UGC.
User-generated content (UGC) is photos, videos, reviews or posts about your product made by customers, not by you.
It includes an unboxing video, a review with a photo, or a post about using your tool. People trust it because it comes from someone like them. UGC also means paid creators who make videos in the style of a customer post.
Ask every customer for a photo or short video, and offer something small in return. Get permission before you reuse it in ad creatives or on product pages as social proof. Micro-influencers can make it for you too. Get UGC for your brand from your first 10 orders.
Go deeper
- How to get UGC for your brandD2CGet UGC for your store without a budget: write a 20-second video brief, ask every buyer for a phone video, send 100 personal messages a day offering a free product for an honest video, get a written yes for posts and for ads, and test the top 3 as ads every Sunday.
- How to find micro-influencers for your brandD2CFind micro-influencers for your brand with no budget: write 20 words your buyers use, add 100 creators a day from Instagram, TikTok and Shopify Collabs who pass a 2-minute check, send each a personal message offering a free product with no promise to post, ship up to 10 a week with their own code within the FTC rules, and count posts and orders every Sunday.
- How to get your first product reviewsD2CGet your first product reviews on a new store: ask every buyer at the right time, send free products to people who fit your buyer for honest reviews within the FTC rules, and count new reviews every Sunday.
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