Outreach and sales
Decision-maker
A decision-maker is the person who can say yes to buying and approve the money.
In a small company it is often the founder. In a bigger one it might be the head of a team, with others who use the product or check the contract. Talking only to users can lead to a nice chat and no sale.
Put decision-makers on your lead list, by job title and company size from your ideal customer profile. Find their work email and send a cold email about a problem they own. On the discovery call, ask who else needs to agree.
Go deeper
- How to find a decision maker's email addressB2BFind a decision maker's email address for 100 companies a day: pick one person per company by size, look on their own pages first, use Hunter's free plan or the company's email format for the rest, check every address, and keep bounces under 2 in 100.
- How to create a B2B lead list for freeCreate a B2B lead list for free: write one line that decides who fits, set up a 12-column Google Sheet, add 100 named buyers a day from public lists with one true dated fact and the source on each row, clean it before you send, and count replies by source every Sunday.
- How to sell to enterprise clientsSell to enterprise clients with no sales team: pick 300 large companies where your problem is a top-3 priority, get your security, insurance and contract pack ready before the first call, send 100 personal messages a day to up to 3 roles per company a week, offer a small paid pilot with numbers that decide it, and check every deal's next dated step every Sunday.
What links here
- How to cold call past the gatekeeperB2B
- How to create a B2B lead list for free
- How to do LinkedIn outreach
- How to find a decision maker's email addressB2B
- How to follow up on a cold email
- How to get replies to cold emails
- How to write a cold email
- How to get clients for a consulting business without referralsB2B
- How to get your first B2B clientsB2B
- How to get your first client as a marketing agencyAgency
- How to launch a B2B productB2B
- How to create an ideal customer profile
- How to write a value proposition
- How to do account-based marketingB2B
- How to get your product into retail storesD2C
- How to do a product demo
- How to make a sales deckB2B
- How to move from spreadsheets to a CRM
- How to respond to an RFPB2B
- How to run a discovery call
- How to sell to enterprise clients
- How to write a proposal that wins
- How to build in public on XSaaS
- How to grow on LinkedIn as a founder
- Instagram post ideas for a marketing agencyAgency
- LinkedIn post ideas for B2B companiesB2B