Outreach and sales

Lead list

A lead list is a list of people who fit your ideal customer, with their name, company, role and contact details.

Each row is one person, not one company. Good lists also hold a reason to contact them now, such as a new job, a funding round or a post they wrote. You build it from LinkedIn, company websites, industry lists and communities.

The list must match your volume. At 100 messages a day you need about 3,000 names a month. Build it from your ideal customer profile, aim at the decision-maker, and keep it in your CRM. Create a B2B lead list for freesoon and check every email before your cold email goes out.

Go deeper

  • How to create a B2B lead list for freeComing soon
  • How to find a decision maker's email addressB2BComing soon

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