Outreach and sales
Lead list
A lead list is a list of people who fit your ideal customer, with their name, company, role and contact details.
Each row is one person, not one company. Good lists also hold a reason to contact them now, such as a new job, a funding round or a post they wrote. You build it from LinkedIn, company websites, industry lists and communities.
The list must match your volume. At 100 messages a day you need about 3,000 names a month. Build it from your ideal customer profile, aim at the decision-maker, and keep it in your CRM. Create a B2B lead list for free and check every email before your cold email goes out.
Go deeper
- How to create a B2B lead list for freeCreate a B2B lead list for free: write one line that decides who fits, set up a 12-column Google Sheet, add 100 named buyers a day from public lists with one true dated fact and the source on each row, clean it before you send, and count replies by source every Sunday.
- How to find a decision maker's email addressB2BFind a decision maker's email address for 100 companies a day: pick one person per company by size, look on their own pages first, use Hunter's free plan or the company's email format for the rest, check every address, and keep bounces under 2 in 100.
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