Email list
An email list is the group of people who asked to get email from you.
People join through a form on your site, a lead magnet, a waitlist or a purchase. You own the list: no platform can hide your posts from it. A bought list is different; those people did not ask, and mailing them hurts your email deliverability.
Start one before you think you need it. Put a signup form on every page and in every launch post. Send something useful every week so people remember you, and judge it by replies more than open rate. Build an email list for free and aim for your first 100 names.
Go deeper
- How to build an email list for freeBuild an email list for free: pick one free thing your buyers want, put up a free Kit signup page on your own domain today, ask 100 people a day and put your link in 20 answers and 2 posts a day, write to every new subscriber within 24 hours, and email the list and count subscribers by source every Sunday.
- How to grow a newsletter from scratchGrow a newsletter from scratch with no audience and no budget: one clear line on who it is for, a free beehiiv signup page, 100 personal invitations and 2 posts a day, recommendation swaps, and a Sunday count of replies and new readers.
- How to write an email popup that isn't just a discountD2CComing soon
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