Email list

People join through a form on your site, a lead magnet, a waitlist or a purchase. You own the list: no platform can hide your posts from it. A bought list is different; those people did not ask, and mailing them hurts your email deliverability.

Start one before you think you need it. Put a signup form on every page and in every launch post. Send something useful every week so people remember you, and judge it by replies more than open rate. Build an email list for freesoon and aim for your first 100 names.