Email deliverability
Email deliverability is how often your emails land in the inbox, instead of in spam or nowhere at all.
Inboxes like Gmail decide where each email goes. They check SPF, DKIM and DMARC, how many people mark your mail as spam, and how many addresses bounce. Each domain builds a sending history over time, which is why a new domain needs warm-up.
An email in spam gets no reply, whatever the subject line says. Keep your spam complaint rate low, remove addresses that bounce, and check emails before you send to a new lead list. Test by sending to your own Gmail and Outlook accounts. Deliverability comes before you can get replies to cold emails.
Go deeper
- How to warm up an email domain for cold emailWarm up an email domain for cold email: buy 5 separate domains, set up 15 mailboxes with SPF, DKIM and DMARC, send only warm emails for 2 weeks, then climb from 10 to 30 a day per mailbox to reach 100 new people a day.
- How to get replies to cold emailsGet replies to cold emails when you get few or none: count bounces and replies per 100 people instead of opens, test whether you land in spam, verify your list and email one person per company, rewrite to under 80 words with one true line and one small ask, follow up 3 times, and judge each version after 1,000 people every Sunday.
What links here
- How to create a B2B lead list for free
- How to find a decision maker's email addressB2B
- How to get replies to cold emails
- How to warm up an email domain for cold email
- How to build an email list for free
- How to grow a newsletter from scratch
- How to write a win-back email
- How to fix a SaaS launch that got zero signupsSaaS