Lead magnet
A lead magnet is something useful you give away in exchange for an email address, such as a checklist, template or free tool.
It solves one small problem your buyer has right now. A good one takes minutes to use and leads toward your product. Free tools, calculators and templates are quicker to use than long ebooks.
Make one that fits your ideal customer profile, put it on a landing page, and share it in posts and replies. Every signup joins your email list. If you can code, build a free tool that brings in leads; a one-page checklist works too.
Go deeper
- How to build a free tool that brings in leadsSaaSBuild a free tool that brings in leads for your SaaS: pick one job your product already does that people search for and ChatGPT cannot do in one reply, put it on your own site with no signup, send 100 people a day their own result, and count uses, emails and signups every Sunday.
- How to build an email list for freeBuild an email list for free: pick one free thing your buyers want, put up a free Kit signup page on your own domain today, ask 100 people a day and put your link in 20 answers and 2 posts a day, write to every new subscriber within 24 hours, and email the list and count subscribers by source every Sunday.
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