Search and AI
Generative engine optimization (GEO)
Also called GEO, AI search optimization.
Generative engine optimization (GEO) is the work of getting your brand named and linked in answers from AI tools like ChatGPT.
AI tools build answers from pages they can find, often through search. So GEO builds on SEO: pages that can be crawled and indexed, clear answers, and mentions of your brand on sites the tools cite, like review sites, forums, a subreddit and alternatives pages.
Start by asking ChatGPT and Google the 10 questions your buyers ask, and note which brands and pages come up. Allow OAI-SearchBot in your robots.txt. Then work to get your brand onto the pages they citesoon, and track AI trafficsoon to see what changes.
Go deeper
- How to get your brand mentioned by ChatGPTComing soon
- How to track AI traffic and ChatGPT mentionsComing soon
- How to get on the "best of" lists AI tools citeComing soon
- How to show up in Google AI OverviewsComing soon
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