Search and AI
Generative engine optimization (GEO)
Also called GEO, AI search optimization.
Generative engine optimization (GEO) is the work of getting your brand named and linked in answers from AI tools like ChatGPT.
AI tools build answers from pages they can find, often through search. So GEO builds on SEO: pages that can be crawled and indexed, clear answers, and mentions of your brand on sites the tools cite, like review sites, forums, a subreddit and alternatives pages.
Start by asking ChatGPT and Google the 10 questions your buyers ask, and note which brands and pages come up. Allow OAI-SearchBot in your robots.txt. Then work to get your brand onto the pages they cite, and track AI traffic to see what changes.
Go deeper
- How to get your brand mentioned by ChatGPTGet your brand mentioned by ChatGPT: find the exact pages it reads when your buyers ask for a tool, agency or supplier, get your name onto them every day with pages, answers, messages and short videos, and count how often you are named every Sunday.
- How to track AI traffic and ChatGPT mentionsTrack AI traffic and ChatGPT mentions on a small site: add one AI row to Google Analytics, Bing's free AI citation report and an AI answer to your "where did you hear about us" question today, ask your buyers' 20 questions in ChatGPT, Perplexity and Google AI Mode every day, and count visits, signups and mentions every Sunday.
- How to get on the "best of" lists AI tools citeGet on the "best of" lists ChatGPT, Perplexity and Google AI cite: ask them 20 "best [what you sell]" questions and copy every list they use, publish a listing kit an author can use in 5 minutes, pitch 100 list authors a day until every list has heard from you, and count the lists and AI answers that name you every Sunday.
- How to show up in Google AI OverviewsShow up in Google AI Overviews: check in Search Console that Google can show your pages, list 100 buyer questions and see which get an AI Overview and who it links to, answer 1 a day in the first two lines of a page with proof only you have, give 20 answers a day where those AI Overviews link, and check the Generative AI report every Sunday.
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