Strategy
Product-market fit
Also called PMF.
Product-market fit is when a clear group of buyers wants your product enough to pay, keep using it and tell others.
You feel it more than you measure it. Signs include people buying without much pushing, low churn, and new customers who come from word of mouth. Before it, most of your work is finding out what buyers want.
At 0 to 2 customers you do not have it yet, and that is normal. Run many customer interviews, sharpen your positioning and value proposition, and test the idea with real payments, not compliments.
Go deeper
- How to validate a business idea without spending moneyValidate a business idea without spending money: set a pass mark, message 100 people a day about the problem, ask everyone who has it to pay through a free one-page offer, and decide after 2,800 messages.
- Why no one is buying your product, and how to fix itFind out why no one is buying your product: count four numbers from the last 30 days (people who saw it, took a first step, bought and came back), fix only the first one under its line, keep sending 100 personal messages a day so each fix reaches enough people, and count again every Sunday.
- How to do customer interviewsDo customer interviews when you have almost no customers: 7 questions about the last time the problem happened, 100 messages a day to book 20-minute calls, a notes sheet in their exact words, and a Sunday count that puts those words into your marketing.
What links here